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Phil Bowyer
Works at Phil Bowyer
Attended School is about following rules.
Lives in Idaho Falls, Idaho
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Phil Bowyer

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Do You Have A Question About Meerkat or Vimeo?
+Kate Bowyer are taking questions now on either platform for the debut of our new show, The Weekly Howl .

Here's how to ask
1) Shoot a short video (less than 30 seconds) asking the question, and send it to us - philbowyer AT gmail DOT COM

2) Create A Post here on G+, Instagram or Twitter with your question. Use #boozehound so we can track it.

The deadline is Saturday @ 9AM MT (sorry about the short notice). 

Note: do not leave your question in the comments below as we want to bring the questions on screen, and that won't look very pretty.
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Photos is growing up
Several news outlets are reporting that G+ Photos is being spun off into it's own service.

We've seen this coming for a few months now (even though Googler's said "nothing will change" and "this is just internal language"), and apparently will be officially announced at Google I/O. 
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Vic always seemed to be very passionate about the G+ platform, and what it meant to Google, which is what made the platform great. In the few months before he left you could see a decline in innovation in G+, and a few missteps which have only increased.
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So, Automattic bought WooCommerce for $30M. Interesting. 

#websitesaretransactional  
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Since we didn't have it on our shelves, this is for +Stephanie Sims

#bottomsup  
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next time we'll have to have a toast with that +Phil Bowyer!
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Phil Bowyer

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Google Wants Your Customer Sales Data
I know many of you think I'm a crazy SOB for saying that driving traffic to websites is a useless proposition. I get it. There's hundreds if not thousands of "experts" saying the exact opposite, so listening to a heavy metal listening, alcohol drinking, pumpkin pie hair-cutted freak doesn't make a lot of sense. 

The reason I say what I say is because my revenue isn't tied to any single technology or tactic like website development, SEO or email marketing.

I'm free to say these things because my business is focused on marketing based on behaviors used today.  As much as I hate trends, I live and breathe by them because it's how I make my living.  It's what marketing is all about, and it's how you reach your intended audience.

SEO experts will always tell you SEO is important. Web Developers will tell you how important a blog is, and those email marketing folks will tell you how owning your list is the best thing ever.

But  Search (SEO) is dying, people don't hangout on websites anymore, and we all have too much email. These are the realities that are being ignored by experts and entrepreneurs alike, because frankly, it's easy to SEO, but it's much harder to create a SnapChat strategy to reach customers.

I'll tell you SnapChat is the shit, and so is WhatsApp. That's today, in a year, or hell, even 6 months, that may change, and I'll tell you. 

So, everyday I see evidence of what I'm simply calling the shift, and over the last couple of days, something pretty big came out that reinforces what I've been saying.

As you probably have heard, Google is launching buy buttons for mobile. I've seen a few G+ posts that say how cool this is, but....

1) As mobile dominates search results, this creates a pay to play environment in search. Those who advertise, get the top spots, and they'll get all the sales.

2) While I think Blogs are pointless, sending traffic to your site to make the transaction is still important, and is really what your website is for these days.  Google wants to take this away and handle this for you.

With the buy button, Google handles the transaction, not you. So, they get the customer data, not you. And, as an author who makes most of his sales on sites like Amazon and B&N, that sucks.

3) This is further evidence that Google Search is moving towards being a platform themselves, and not "page of 10 links".  Your website, and SEO efforts, are slowly becoming null and void in the world of Google Search.

So lets recap the last couple of months in search - specifically mobile search, which accounts for majority of queries these days.

First, apps take center stage in organic results. Content w/ apps are prioritized and rather than the website, users are prompted to install the app to access the content. (Android only, however Android accounts for 2/3 of mobile traffic).

Second, we have this new pay to play scenario where e-commerce enabled ads dominate the top of search results, allowing people to buy from the "top spots" thru a trusted company - Google.

Organic results are being pushed further and further down the page, and with screens being as small as they are, that's not good news.

And, to further complicate things, as platforms like Facebook (including Messenger and WhatsApp) begin to keep people on their platform through "Instant Articles" and the ability to buy through messenger and soon WhatsApp, we'll all get comfortable just using these platforms to get recommendations and make purchases without leaving the platform we're on - bypassing search all together (which is already happening - and that's direct from Google).

As ads begin to dominate YouTube (that's where the money is, not search), it's entirely possible that we'll see Google become more aggressive in it's plans to be a platform for information and commerce, and not a place for off-site links to websites.

While the old methods are becoming extinct, I think this is a phenomenal time to be an entrepreneur. We have access to people and data we never had before. We can sell our wares that go beyond a store on our website (seriously, how cool is it that we can have a conversation on a messaging platform, and make a sale right there).

We no longer need to long sales cycle that include building trust through email newsletters and endless blog posts. We can make instant connections and enter the "funnel of trust" through personal communications using apps like SnapChat and WhatsApp.

It may be more difficult, but it's a hell of a lot more fun, and gaining something of value is never easy.

#breakrules  
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Just Starting Out?
+Theresa Delgado, +Stephanie Sims and I go live in about an hour to help you make sure you're on the right track.

See you in about 45 minutes.
 
Here are (3) three things you can do that will save you time, and get you started in the right direction. These three "steps" tap into many of the things we talk about on #MICROminutes  show, as well as our collective wisdom and experience.

Step 1) Download this book Coloring Outside The Lines  

It goes over everything you need to develop your business based on your passion, and get you on the right track towards your Destination. 

--> http://www.amazon.com/Coloring-Outside-Lines-Phil-Bowyer/dp/1502840383/

Step 2) Sign up for The NEW Sales P.I.T.C.H. (video) Program.

This free program helps you uncover the true reasons people buy, shorten your sales pitch so you sell faster and don't lose a sales again.

--> http://TheresaDelgado.com/SalesPitch

Step 3) Download Funding Your Business Without Selling Your Soul

If you missed last weeks show (watch here: https://youtu.be/0vucRSmIglk)+Stephanie Sims  will help you set your business up to succeed, and get your business funded in a way that's right for you.

--> http://www.amazon.com/Funding-Your-Business-Without-Selling-ebook/dp/B00X0A8RKM/

Meet your host:

"I help businesses break rules to reach their goals."+Phil Bowyer 

http://rulebreakingideas.com
http://www.boozehoundproductions.tumblr.com/
http://twitter.com/philbowyer

"Actionable sales Insights."+Theresa Delgado 

http://theresadelgado.com
http://twitter.com/TheresaDelgado

"Leaders are learners and you too will learn how to join the 5%."+Kenneth Manesse Sr. 

http://www.mespecialist.biz
http://twitter.com/MEspecialist
http://instagram.com/kmanessesr

For the mobile viewers :http://www.youtube.com/watch?v=vCxGr0r-b_k

#Startup   #entrepreneur   #businessdevelopment   #growthhacking  
This Hangout On Air is hosted by Micro-Entrepreneur Specialist. The live video broadcast will begin soon.
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Just Getting Started in Business?
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WooHoo!  +Stephanie Sims is back with more to share! - T :)
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Google Hangouts Can Be Wiretapped
Google has confirmed to Motherboard that while they encrypt hangouts, it's not end to end which means they can be wiretapped.

Google received 19 wiretap requests, but declined to say how many (if any) of those were for hangouts.
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Just like Skype.
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Phil Bowyer

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"Showcase" comes to YouTube
The WSJ is reporting that a new type of TrueView ad on YouTube is launching. 

Back when "Showcase"  & "Applause" were added to HOA's, I suggested this was a test of sorts for a monetization strategy for YouTube.

Many suggested that the Showcase Ad be placed directly on the video, and it looks like this is exactly what Google did. Now, viewers can click on a "shop" overlay on the pre-roll ad.

The experience on YouTube is about to suffer more as ads begin to dominate the platform (thankfully, for now we can still skip the ads).

In their last earnings statement, Google said there was opportunity for revenue on YouTube, and it appears this is the first of the new monetization efforts to launch.

We'll also be seeing many more ads on YouTube videos as the new Partner Terms take effect on June 15th, not to mention the new subscription offerings which still do not have a launch date. 

On the Debut of the new Weekly Howl show next Tuesday,  +Kate Bowyer and I will talk about our experience moving over to Vimeo, leaving YouTube behind. We'll let you know what we like, what we don't, and our overall experience moving to a new platform.
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Does anyone still use Vine?
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Your Business Has One Thing To Do
Make Sales. Unless your business can accomplish that, it wont be in business very long because without sales, there's no money. Without money, there's no way to sustain a business.

In about a half an hour, +Theresa Delgado +Kenneth Manesse Sr. and myself dive into what might be holding you back from making that sale, and creating a successful business.

 
 
If you're looking for the fastest way to grow your business online, then the #MICROminutes  Show would recommend you start with ... TRUST!

We all have heard that we need the “know, like, and trust” factor online, but what are the steps to make it happen?

“It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” Stephen Covey

When you communicate online, do you think in terms of trust?

Your customers do, and so do the people who may think of following you and or buying from you online!

The truth is trust is an inside-out process and is built on character and competence within your message online.

What's the hidden truth about trust in YOUR business?

Learn the A.B.C.'s of trust that must be answered before a sale can be made online.

Meet your host:

"I help businesses break rules to reach their goals."+Phil Bowyer 

http://rulebreakingideas.com
http://www.boozehoundproductions.tumblr.com/
http://twitter.com/philbowyer

"Actionable Sales Insights."+Theresa Delgado 

http://theresadelgado.com
http://twitter.com/TheresaDelgado

"Leaders are learners and you too will learn how to join the 5%."+Kenneth Manesse Sr. 

http://www.mespecialist.biz
http://twitter.com/MEspecialist
http://instagram.com/kmanessesr

For the mobile viewers: http://www.youtube.com/watch?v=MhGQNa3JLE4

#Startup   #entrepreneur   #businessdevelopment   #growthhacking  
This Hangout On Air is hosted by Micro-Entrepreneur Specialist. The live video broadcast will begin soon.
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No Online Sales? This could be why!
Wed, May 20, 12:00 PM
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The #BoozeHound Bar is coming along nicely
Here's a sneak peek into the set for our new show, The Weekly Howl.

Do you see your favorite bottle?

#itsfiveoclocksomewhere  
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New music coming soon
 
We've started to work on a new album and we have also teamed up with Demon Doll Records out of Los Angeles, California for this new release. Gonna be an exiting year 😉


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FaceBook Instant Articles, Just Add Water
Last week I talked about how mobile was disrupting long standing strategies like SEO.  I illustrated a shift we are experiencing that is very similar to the shift in the early 90's when we moved from platforms like AOL, Prodigy and Compuserve to the "World Wide Web".

AOL has changed a lot over the years, and was bought by Verizon for $4.4B yesterday. I guess they aren't messing around when it comes to mobile.

I also mentioned how websites were becoming less important, and that even publications who make money based on website traffic were considering posting their content on platforms they didn't own. A few of them even took the plunge by offering up content on SnapChat.

Today comes another announcement. This time it's FaceBook. "Instant Articles" gives publishers the opportunity to post articles in the walled-garden that is FaceBook. These articles appear "instantly" on their iOS app, but here's what's interesting...

Publishers get 100% of the ad revenue they bring in, and 70% if they get the ads from FaceBook's inventory.  This is a huge opportunity for publishers who can now tap into a larger audience while monetizing it like they do on their own site.  In other words, they have zero incentive to send people away from FaceBook, where people already are, to their website.

The shift isn't coming. It's already here.
BoozeHound
How The Mobile Web Is Messing With Traditional Strategies & What You Can Do About it
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Education
  • School is about following rules.
    It's about conforming. It's about blending in.
    School's value comes not from the academics, but from the relationships and connections you make while there. Has your professor actually run a successful business? What about the Dean of your business school? Why did he/she leave their successful business?
Basic Information
Gender
Male
Other names
Oh, I've been called lots of things. :)
Story
Tagline
I Help Entrepreneurs Break Rules
Introduction

Hey, Hey. My name is Phil Bowyer and I’m the co-founder of BoozeHound Productions, a company that helps you stand out by creating campaigns that resonate with your audience because they hit the right triggers, and because they are unlike anything else. In other words, I help you BREAK RULES!

Some fun facts about me:

→ I’m from Chicago

→ I’m a metalhead \m/

→ My favorite beer is Bucer's Paradise (a Stout by a pub/coffeehouse called Bucer's in Moscow, Idaho)

→ My Bacon number is 1

→ I was a Firefighter/EMT for 10 years

→ My favorite food (at the moment) is Stuffed Pizza


But, let’s get real, you want to know why you should circle me, right?

→ Because I’m awesome. Ask others, they’ll tell you.

→ Because I say no to the status quo, and help you do the same.

→ Because I tell it like it is. No fluff, no bullshit.

→ Because I like to have FUN. Never underestimate the power of having fun.

→ Because I’m passionate about helping entrepreneurs and businesses reach their Destination.

→ Because I believe action is more important that inspiring a certain mindset.

→ Because you’re here anyway and you might as well hit that circle button.

→ Because I’m not on Facebook


My Breaking Rules Philosophy

If you’d rather watch than read, here’s a playlist that dives a bit deeper:

https://www.youtube.com/playlist?list=PLAJTgeUa7IE9lCa5u33qK0-rpAr7kNRFf

(it’ll take about an hour, the bulk of which is stories on how breaking rules and embracing creativity has helped three people commit to doing the work).

Breaking Rules isn’t about being anti-rules, or anti-law. Rules are good, but they have to be your own.

Breaking Rules is about saying no to the status quo and the social media and marketing experts that tell you their way is the only way to reach success. It isn’t.  The only way to success is the one that you create for yourself, the one that fits you like a glove and reaches deep inside of you and pulls out your strengths and uses them to their highest possibility.

It’s also about tapping into that inner kid. Have you ever noticed how a kid will go out of their way to jump in a puddle, or try something just because they’ve never experienced it before, or created their own fashion ensemble that no adult would be caught dead in? Yep, kids want to stand out and be themselves until we tell them they have to conform, and be like their peers.

By the time we reach adulthood, we are so used to playing by the rules, we are mesmerized by “creative people” who reach a level of success we only dream about. Guess what? You’re no different than them. You’re creative too, and you can be that kid who dresses like a ballerina, cowboy and fireman all at once and look awesome doing it.

There are thousands of experts telling you to be “authentic” while making you watch hour long HOA’s and trying to sell you programs that make you just like everyone else. Does that make any sense? Things like SEO crack me up because everybody is using the exact same tactics to get on page one.  It’s not about being on page one of Google search, it’s about being so damn extraordinary that people have conversations about you, which of course, translates to revenue (would you rather have 100,000 hits on your website, or $100,000 in your pocket?).

Take The First Step

Say hi. Really, I’d love to hear what you’re all about and learn what your passion is. I may look like a bad ass, but I’m a nice guy - really, don’t be shy.

OK, I didn’t want to use this, but I triple dog dare you to say hi.  Now, you have to do it. ;)

Take The Second Step

My second book, Coloring Outside The Lines guides you through the process of understanding who you are and creating habits and practices that are not only unique to you, but guide you to your Destination.  

Coloring Outside The Lines is available at Amazon, Barnes & Noble and Kobo Books.Click the link below to grab your copy.

http://philbowyer.com
Bragging rights
I played a firefighter and a good samaritan in a movie called "After The Shock" (I was also the technical adviser). My wife Kate and I wrote, directed, casted and filmed a short film called "Crossed" (http://crossed.phibble.com). Yeah, I know, I'm cool, but I'm humble :)
Work
Occupation
I help solopreneurs break rules to reach their goals.
Skills
Drinking, listening to metal while breaking rules.
Employment
  • Phil Bowyer
    Founder, 2004 - present
    I lead entrepreneurs to their goals by helping them find their shtick, their audience and their message. [ http://philbowyer.com ]
  • Crave Real
    Urban Farmer / Nutritionist / Activist, 2012 - 2013
    I grow real food aquaponically (the combination of hydroponics and aquaculture). In addition to growing, I also teach the benefits of eating real food and balancing nutrition so your body and mind work at peak performance. [ http://cravereal.com ] [ http://icraveorganics.com ]
  • Phibble
    Co Founder, Creative Director, 2006 - 2013
    This is my way to blend activism and business. Phibble is about helping Indiepreneurs make a living with their talent. I am starting a new Phibble Music project soon - a podcast for musicians. [ http://phibble.com ] [ http://phibblemusic.com ] [ http://phibblebooks.com ]
  • PageCrafter
    Founder, 1994 - 2005
    PageCrafter was my first "internet business". I taught myself HTML, graphic design and built web pages for small businesses, sports teams and doctors. The web was so new and exciting back then. Good times.
  • Orange County Fire Authority
    FireFighter / Emergency Medical Technician, 1986 - 1993
    Firefighter/ E.M.T. I used to be the guy who rode up on the big red fire engine when you called for help. What an awesome gig that was.
  • Thornton Volunteer Fire Dept.
    Firefighter, 1984 - 1985
    At age 14, I was the youngest member of our volunteer fire department.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Idaho Falls, Idaho
Previously
Southern California - Thornton, Il
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