Business Man, Activist, Foodie,
Metalhead – not necessarily in that order and most of the time all
What I Do Here
I help solopreneurs break rules to
reach their goals. It sounds kind of anarchist doesn't it? It is a
little. You see, I've never been one for following the rules because
I think that is a recipe for status quo. These days, we all need to
be creative in the way we promote ourselves and our unique selling
proposition. Doing this involves breaking a few of the “rules”.
I take a different approach to business
consulting. I'm not going to be the guy who tells you to do “x”
to get a “y” result. Remember, I'm that activist guy who likes to
break rules, so instead I'm going to help you reach inside of
yourself to find your shtick and how to apply that to your marketing
Everybody says “write good shit”
like it's something new and extraordinary. What they leave out is how
exactly to accomplish it. Anybody can research a particular topic
and “write good shit” about it. The trick is making it stand out
and making it so awesome that people will fight to share it. This is
where your shtick comes in. You make the difference, not
necessarily the content.
Alright, enough about that, but if I've
peaked your interest, check out my site philbowyer.com for more
awesomeness, and I dare you to create your very own indiepreneur manifesto.
Everybody should have a story (it's
part of your shtick), and this is mine.
I was born a baby in a small... oh, not
that far back? OK I'll skip ahead a few years.
At age 14 I joined our small volunteer
fire department. Every boy's dream is to ride on a big red fire
engine and I had the incredible fortune to do that for 10 years. It
was an incredible ride, and shaped who I am today. You would think
that being a part of a paramilitary organization would teach you to
follow the rules, but for me it did just the opposite. I think it was
probably seeing things that a young teenager shouldn't see, but
that's for my bartender to figure out.
In 1993 I left the fire service (the
“why” is a story in and of itself). I began work on my first
entrepreneurial venture – a grocery delivery service. It did OK,
but it was an idea that works better on paper than in real life (I
ran this businesses using AOL – yeah, it was awesome!).
So fast forward a couple of years to
when the web started to hit. I launched a company called PageCrafter
which built websites for small companies, a minor league baseball
team, and an IBM business partner who eventually hired me to head
their eBusiness division (you guys remember “eBusiness”?). I
worked with Fortune 500 companies helping them with their
“on-the-line” presence and inter-communications. My specialty was
Lotus Notes and Domino.
Working with large companies was
definitely an experience, but I missed working with solopreneurs.
Everything in the fortune 500 world was so cookie-cutter, and I
wanted to get back to breaking rules with people who wanted to live
their passion. Sounds corny I know, but that's how I roll.
A few years ago, my wife and I became
aware of how nasty our food is here in the US. I was a fat ass (over
300lbs) and lived with a chronic sinus infections, fatigue/insomnia
and gout. The more we researched, the more we changed our diet. It's
been a slow process, but we don't eat any processed food, eat only
grass finished/pastured meats and dairy (raw dairy) and get plenty of
high quality fats. We grow most of our own produce (using
aquaponics), and what we can't/don't grow, we get locally from
organic farmers. We also limit our carbs and sugars.
The result of this journey is that so
far I've lost 70 pounds (as of 8/5/13) and have no sinus problems,
and I haven't had a gout attack in over a year. My circulation is
much better, the insomnia is gone, and I'm way more productive and
creative than I have been in a very long time.
Health is an important part of runningyour business. I have a side thing I do where I help you ditch the
processed crap in favor of real food. It's not always easy, but man,
it's so fucking worth it.
→ I was lucky enough
to score a hot blonde as my wife. Her name is Kate, and she
is a kick ass writer. We have 4 kids (well, they're pretty much all
→ My favorite beers
are Chimay & Guinness (in that order).
→ My favorite
spirits are Jamesons Whiskey, Hendricks Gin, Blue Ice Organic
Vodka and Patron Tequila.
→ My favorite bands
are Judas Priest, Iron Maiden, OLD Queensryche, Iced Earth and on the
Indie side - Grand Rezerva, Structural Damage, Disonic and Metal
Knights. Did I mention I used to do a radio show that featured
independent metal? Yeah, and I currently do a show for musicians
called Rockology with my buddy Mike from Sweden (who fronts Grand
Well, that about
covers it. I hate these “about me” things because it feels so
one-sided and “braggatory” (it's a word now), so do me a favor
would ya? Give me a shout out and say “hey” and let me know what
your shtick is – sound good?