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A year ago Richard Bloch, Head of Global PR at Betfair, gave me an interview about the method behind the apparent madness that was (is) the @Betfairpoker Twitter account.

A year on he spoke to me again to reflect on what has been achieved and what has been learned in the last 12 months.

He also gave me a heads up (trying desperately hard not to call it a scoop) on some developments that are bubbling under for the brand...
But he also “jumps through a few hoops” to demonstrate Twitter's harder commercial value to the business. He can attribute new customers to Twitter and, over a a period of 6 to 12 months, derive a...
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