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pharmaphorum media limited
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The place for pharma information, opinions and discussion.
The place for pharma information, opinions and discussion.

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How do healthcare professionals determine whether a face-to-face meeting is worth their time and what are the main factors that encourage them to attend meetings in person? Find out in Ashfield Meetings & Events recent whitepaper: https://bit.ly/2L5Mac3
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People with a DMD diagnosis must believe this isn’t a sign to roll the end credits on their lives, says Luca Buccella: https://bit.ly/2IMohbq
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Everybody knows the current clinical trial model is broken. But it’s not technology that will fix it – it’s a mindset shift towards seeing clinical trials through the ‘user’s’ eyes. Duncan Arbour, Alex Brock and Marie Emms of Syneos Health explain how they are transforming recruitment and retention to pharmaphorum’s Linda Banks in the current edition of Deep Dive magazine: https://bit.ly/2ImjgGT
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Digital health solutions that work in the real world must also be designed to effectively support the patient’s tasks and goals, while being engaging to use. In other words, they need to be built with patients, not for them, say Alex Butler and Gavin Birchnall: https://bit.ly/2rJGICN
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Start-ups and corporations are increasingly partnering to develop innovative solutions in healthcare. How are they likely to transform mHealth?https://bit.ly/2GeSESq
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Daniel Ghinn reviews the online commentary among healthcare professionals following Public Health England’s advice that smokers should be encouraged to take up vaping instead: https://bit.ly/2G37w6f
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Patient centricity is a priority for Merck and its Executive Vice President and Head of EMEA Region for Merck Biopharma Global Commercial Operations, Chris Round, outlines what practical steps the company is taking to improve life for patients and carers http://bit.ly/merckpatients
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Patient-centric programmes that ignore the ‘BREATHE’ principles will fail to hit the mark and leave patients behind, according to NexGen Healthcare: https://bit.ly/2w7hYdi
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A new whitepaper published by specialist pharmaceutical wholesaler CHAPPER healthcare analyses the key areas of impact and change of requirement in terms of pricing, access and supply: https://bit.ly/2qU1QGY
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Rich insight ensures you can map the customer journey and meet customers' needs. Find out how from the team at Blue Latitude Health https://bit.ly/2qSZc3q
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