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Petri Mertanen
Works at Super Analytics Oy
Attended Amiedu
Lives in Klaukkala
1,773 followers|777,517 views
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Petri Mertanen

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Tässä blogipostauksessa kerron kuinka yksinkertaisilla mittareilla selviää analytiikan hyödyntämisen taso. #analytiikka  
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Petri Mertanen

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How to fuck up analytics process and benefits you could get
This is a cross-post with Super blog . Here's Finnish version of this post:  Monta mahdollisuutta möhliä analytiikkaprosessi ja siitä saatavat hyödyt . Analyst is the best friend of any executive, marketing manager, designer or developer. First change to fu...
This is a cross-post with Super blog. Here's Finnish version of this post: Monta mahdollisuutta möhliä analytiikkaprosessi ja siitä saatavat hyödyt. Analyst is the best friend of any executive, marketing manager, designer or ...
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Petri Mertanen

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Vaimosta tuli muotikonsultti. #blackswan  
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Black Swan Fashion konsultiksi
Tästä se alkaa! En olisi koskaan uskonut kirjoittavani blogia, sillä kirjoittaminen ei todellakaan ole vahvinta osaamistani. Eihän kolmen lapsen työssäkäyvällä äidillä pitäisi olla edes aikaa tällaiseen bloggaamiseen. Mieheni kannustamana kokeilen kuitenkin...
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Tästä se alkaa! En olisi koskaan uskonut kirjoittavani blogia, sillä kirjoittaminen ei todellakaan ole vahvinta osaamistani. Eihän kolmen lapsen työssäkäyvällä äidillä pitäisi olla edes aikaa tällaiseen bloggaamiseen. Mieheni...
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Koh Ma, little island near to Koh Ngah. #Thailand  
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Nice restaurant in this area. #thailand
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Nice but empty... :)
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Petri Mertanen

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Joining the Super Team!
After two years of working in Online Performance Unit at Sanoma corporation, I'm changing back to consulting side. My new team is literally Super - as I'm joining the beautiful and strong people at Super Analytics . The company is based in Turku but I'm sta...
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Petri Mertanen

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Nyt se on julkista. Liityn +Super Analytics tiimiin! Seuraa Google+ sivuamme mikäli #analytiikka  vähänkin kiinnostaa. :)
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Data personalization, data management, data optimization, analytics, big data, marketing automation, lead generation
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#Apulanta ja muutama klippi perjantain konsertista.
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A friend is #recruiting . Check out the job description and let me know if you are interested about this position. And feel free to share.

Regional Sales Head Nordic

This position, reporting directly to the Managing Director Sales and Marketing in the head office, will manage a small sales team in the nordic region with a view to expanding the business both off- and online.
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Laadukasta naisten muotia, asusteita & kenkiä - tutustu heti! Laaja kokovalikoima, myös lyhyitä kokoja. Tilaa helposti ja turvallisesti netistä! Toimitukset myös laskulla ja erämaksulla.
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After #snorkeling  we stayed a while in Koh Ngai island. #Thailand  
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People
Have him in circles
1,773 people
matteo bartoli's profile photo
Hanna Lehtinen's profile photo
Kristiina Kavén's profile photo
Jussi Silvonen's profile photo
Sergio Maldonado's profile photo
Toni Tiekkonen's profile photo
Editor Helsinki Oy's profile photo
Benjamin Selmer's profile photo
Tomi Salo's profile photo
Education
  • Amiedu
    Specialist Qualification in Management, 2004 - 2005
  • North Karelia University of Applied Sciences
    BBA / Marketing, 1995 - 1999
  • Joensuun Yhteiskoulun lukio
    Matriculation Examination, 1990 - 1994
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Other names
Pete, Mertsi, Mepe
Apps with Google+ Sign-in
Story
Tagline
Hard core thought web analyst, leader, trainer, speaker and fighter.
Introduction
I work at Super Analytics as a VP of Analytics and I'm responsible for developing our analytics related service products. I seek true understanding of marketing and my goal is to create methods to measure all marketing activities and multichannel customer experiences. Specialties: Creative business developer, highly skilled in digital marketing including strategic concept design, social media, search engine marketing and analytics.

I was born in Tampere 1975, but I grew up in Joensuu. I studied marketing (BBA) and my final paper was about E-commerce. I moved to Helsinki in 1999 and nowadays I live in small town near metropolitan area with my wife Minna and our three lovely daughters.
Work
Occupation
Consultant, advisor, CEO
Employment
  • Super Analytics Oy
    VP of Analytics, 2015 - present
    As a VP of Analytics and a partner, I'm responsible for developing analytics related service products for our customers. I'm establishing office to Helsinki and growing the business in this area. I'm also helping our clients to use the force of data and improve analytical culture.
  • Markkinointi Mertanen
    CEO, 2012 - present
  • Sanoma Media Finland Oy
    Web Analyst, 2013 - 2015
  • Zeeland Group
    Senior Designer, Marketing Analytics, 2012 - 2012
  • NXC Finland Oy
    CEO of NXC Finland, 2005 - 2012
  • Web Analytics Association
    Chairman of Finland, 2008 - 2011
  • Naviatech Solutions Oy
    Sales Director, 2004 - 2005
  • Canter Oy
    Sales Manager, 2004 - 2004
  • Nomini Networks
    Account Manager, 2000 - 2004
  • WM-data
    Training Consultant, 1999 - 2000
  • Tulosoptimointi Oy
    Marketing Manager, 1998 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Klaukkala
Previously
Joensuu - Tampere - Helsinki - Espoo