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Peter Springett
Works at Bright Content Ltd
Attended Oxford University, UK
Lives in London, UK
167 followers|188,235 views
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Peter Springett

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Exactly.
 
We take for granted our ability to reason using analogies, but the skill is at the core of human cognition, argue Douglas Hofstadter and Emmanuel Sander http://ow.ly/zppTy
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Peter Springett

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Peter Springett

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Peter Springett

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Primrose Hill, London this morning. Halfway through 'The Swimmer': A half marathon from Hampstead to Herne Hill interspersed with two lido and two lake swims. www.theswimmer.org
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Peter Springett

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Ever wondered what different effects do coffee and beer have on the brain? 

Probably not, but you might find this interesting anyway... 

So, what's it gonna be? lol
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Peter Springett

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Peter Springett

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To my taxonomy-loving friends:

A project I'm working on is looking at the best way to manage its taxonomy and tagging in the long term. Does anyone have experience with taxonomy management software?  This is for a lifestyle brand, so we want something that will maintain the faceted tags we are creating.

Thanks!
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Peter Springett

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Peter Springett

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Fabulous pics, thanks for putting these up.  What a lovely lovely morning
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People
Have them in circles
167 people
Gioacchino Massimilano Saltarelli's profile photo
Iain Griffin's profile photo
Dung My's profile photo
Hannah Hill's profile photo
Margot Savell's profile photo
Matthew Mason's profile photo
Christopher Büchner's profile photo
Turtle Qiu's profile photo
Jörg Rohmann's profile photo
Work
Occupation
Content strategist
Skills
Content strategy, copywriting, social media, SEO, project management
Employment
  • Bright Content Ltd
    Founder-owner, present
  • Capco
    Content director, present
  • Alpari
    Content Manager, 2012 - 2012
  • Metia
    Content Strategy Consultant, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London, UK
Previously
Bonn, Germany - Sussex, England, UK - London UK, Boston MA US, Angers FR, Perpignan FR, Morgins CH, Bonn DE - Amsterdam, Netherlands - Brussels, Belgium
Story
Tagline
Content strategist, former journalist and copywriter, now fascinated by all things content, web, social media and SEO.
Introduction
Founder and Head of Bright Content Ltd a content strategy agency dedicated to:

§     Developing strategies that connect content, user experience, search engine optimisation and web development with key business objectives of the client.

§     Creating content including web, social media, advertising, news, blogs, case studies, business features, white papers and email marketing.

§     Managing projects including planning, design and deployment of content-focused initiatives including online communities, websites, mobile, and print media.

Formerly Editorial Director, Metia a business-to-business marketing agency specialising in information technology. Here I Ied a 15-strong content team, recruiting, managing and mentoring writers from graduate interns, to experienced creatives. As well as managing large-scale copywriting campaigns for global brands including Microsoft, Vodafone, Dell and UK government I also developed and launched a lucrative social media and community management practice and trained the content team in the delivery of high-volume, high-quality digital content.
Bragging rights
Enjoy running my own company and marathons. Oxford graduate and Blues 800m runner. Now traded in speed for distance (half and full marathons), and wild swimming. Recent convert to baking. Cooks a mean risotto.
Education
  • Oxford University, UK
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