Profile

Cover photo
Peter Sigrist
Works at 33 Digital
Attended University of Edinburgh
Lives in London
600 followers|30,142 views
AboutPostsPhotos+1'sReviews

Stream

Peter Sigrist

Shared publicly  - 
 
And a great bit of coverage here for International Community School - thanks to Peter Jones (and some seriously bright kids)
Pupils at the International Community School in Paddington have been developing business skills by taking part in a competition run by TV tycoon Peter Jones.
1
Add a comment...

Peter Sigrist

Shared publicly  - 
 
The slides I used for my PRCA #digibites  ingite talk yesterday - Creativity the John Cleese Way
For many in business, creativity can seem like a black box; impenetrable. But creativity is not lucky or random. Creativity is a skill that can be taught, and …
1
Add a comment...

Peter Sigrist

Shared publicly  - 
 
The font magicians who solved the scaling font problem
1
Add a comment...

Peter Sigrist

Shared publicly  - 
 
Wonkish and useful - McKinsey view of what it'll take for large companies to get digital marketing working for them
The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers. A McKinsey & Company article.
1
Add a comment...

Peter Sigrist

Shared publicly  - 
1
1
Guy Corbet's profile photo
Add a comment...

Peter Sigrist

Shared publicly  - 
 
86%. Could do better but this is a really useful exercise, benchmarking my digital knowledge against my peer group.
Do you know what are your strengths and weaknesses in digital? Find out now and see how you compare to your peers with the Digital Skills Index
1
Add a comment...

Peter Sigrist

Shared publicly  - 
 
Very good quick read - Chris' take on the value of Whatsapp to Facebook. It's all about sniffing...
 
My take on the whole Facebook/Whatsapp deal. Where Google led - sniffing your email content and address book via Gmail, Facebook will soon manage - sniffing everything on your mobile phone
Why we’re all looking at the wrong part of the Whatsapp deal
1
Add a comment...
In his circles
407 people
Have him in circles
600 people
Luke Murphy-Wearmouth's profile photo
Alex Edinburgh's profile photo
Constantine Shapovalov's profile photo
Maxine Lyseight Monu's profile photo
blur Group's profile photo
justin pearse's profile photo
Ben Cotton's profile photo
Danny Whatmough's profile photo
Mark Wainwright's profile photo

Peter Sigrist

Shared publicly  - 
 
The first media interest in our new school - Newland College
A former university campus will be developed into a private school called Newland College, and is set to open next September. 
1
Add a comment...

Peter Sigrist

Shared publicly  - 
 
Really interesting perspective on the changing expectations of clients and how teams these days need engineers and data scientists built into them #measurement #digital
1
James Parton's profile photo
 
Really interesting. We are seeing the same thing. More and more agencies are moving up the stack undertaking serious software development, and building their own IP and product. Would seem a sensible strategy to supplement volatile campaign work, whilst evolving their skills to meet the new needs of their clients. 

+ustwo London are a great example.
Add a comment...

Peter Sigrist

Shared publicly  - 
 
Brilliant. Don't use your mobile while driving
1
Add a comment...

Peter Sigrist

Shared publicly  - 
 
"Scotland's destiny lies not in leaving Britain, but in leading it."
Gordon Brown: The yes and no camps both have pride in their nation. The no campaign will win only by presenting a Scottish vision of Scotland's future
1
Add a comment...

Peter Sigrist

Shared publicly  - 
 
Really excellent overview by Charles Arthur of the EU ruling on the Right To Be Forgotten #privacyfears
Charles Arthur explains the European court of justice ruling saying that Google will have to delete some information from its index – and why it has divided opinion
1
Add a comment...
People
In his circles
407 people
Have him in circles
600 people
Luke Murphy-Wearmouth's profile photo
Alex Edinburgh's profile photo
Constantine Shapovalov's profile photo
Maxine Lyseight Monu's profile photo
blur Group's profile photo
justin pearse's profile photo
Ben Cotton's profile photo
Danny Whatmough's profile photo
Mark Wainwright's profile photo
Work
Occupation
Communications
Employment
  • 33 Digital
    Managing director, 2012 - present
  • 33 Digital
    Director, 2011 - 2012
  • Fishburn Hedges
    Associate director, 2008 - 2011
  • GCI London
    Group account director, 2006 - 2008
  • BCW Group Plc
    Director of marketing and PR, 2002 - 2006
  • MEA Public Relations
    Account manager, 1999 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
Glasgow - Edinburgh
Story
Tagline
Ugh. I'm not an advert today.
Introduction
Managing director of 33 Digital. Leading an inspirational team of digital thinkers to redefine corporate and brand communications. Focused, intense, exploratory but always smiling. Never knowingly overpromises.
Bragging rights
Former ski instructor. Fish cook extraordinaire
Education
  • University of Edinburgh
    Philosophy, 1995 - 2000
Basic Information
Gender
Male
Peter Sigrist's +1's are the things they like, agree with, or want to recommend.
The referendum is not Scotland v Britain. It's about a patriotic alterna...
www.theguardian.com

The yes and no camps both have pride in their nation. The no campaign will win only by presenting a Scottish vision of Scotland's future

Ken Auletta: Can the Guardian Take Its Aggressive Investigations Global?
www.newyorker.com

Since June 5th, the Guardian had been publishing top-secret digital files provided by Edward Snowden, a former contract employee of the Nati

The convenience tradeoff
www.slideshare.net

The Convenience Tradeoff By Peter Sigrist, 33 Digital

Bitcoin: world's fastest growing currency migrates off the internet - video
www.guardian.co.uk

In Kreuzberg, Berlin, virtual currency Bitcoin has expanded off the internet into the local economy

Social News Gathering Needs Proper Labelling, Not Shut Down | The Wall Blog
wallblog.co.uk

The criticism of Reddit after the Boston bombs, and an apology by its own editors (since taken down), seem to suggest that social fact check

Financial Times
plus.google.com

We are one of the world’s leading business news and information organisations, recognised for our authority, integrity and accuracy. We provide a broad range of essential services to the growing audience of internationally minded business people.

BE Broadband
plus.google.com

Up to 16meg download and 1.9meg upload speeds. First ADSL2+ broadband provider in the UK, giving you the web the way it should be http://www.bethere.co.uk/

Spinning Around: Uniqlo’s wake-up call goes global in a matter of minutes
t4w.blogs.com

Now I’ve always defined a stunt as a creation that can’t justify its cost on the basis of its direct connections with a consumer (the number

FT Digital Media Conference 2012
plancast.com

The FT's flagship Digital Media Conference, Building success in a connected world, will bring together innovators and business leaders from

Recession and Recovery
www.youtube.com

An upside to the downturn.

5 reasons to attend the Power of One conference in London
thenextweb.com

Steve Jobs is perhaps one of the greatest examples of the effect and influence one determined visionary can have, not just within an industr

Online Social Media Principles
www.thecoca-colacompany.com

These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier ofmarketing and 

Chicago Tribune gives readers Economist, Forbes under new paywall plan
paidcontent.org

The Chicago Tribune will at last begin charging for its online content through an innovative scheme that will also give readers access to a

33 Digital | Digital PR and Social Media Agency
www.33-digital.com

33 Digital is an international digital PR agency specialising in helping brands communicate effectively with online audiences via social med

BlueVia
plus.google.com

BlueVia is the global developer platform from Telefonica

Twitter for Newsrooms – Twitter Media
media.twitter.com

Twitter for Newsrooms. Welcome to #TfN. Inside, you'll find resources to help you and your organization at every step of the reporting a

Browser Fail
vizualize.me

Sorry, we do not support your browser. Please update your browser or install Google Chrome.

Bluevia Blog
blog.bluevia.com

Ciudad de las Ciencias La semana pasada el equipo de BlueVia estuvo en Campus Party Valencia (#CPES15), siendo el tercer Campus en lo que va

Google Accelerates Google+ for Business Test Program
mashable.com

Citing interest from "thousands" of businesses, Google has accelerated its test program for Google+ for businesses.

Visual.ly
visual.ly

We're back shortly...

Public - 4 years ago
reviewed 4 years ago
1 review
Map
Map
Map