Lots of debate since yesterday about Lego and the move from plastic to ???. It was surmised they would go to a better plastic by many fans and friends of mine. However I think after seeing the source statement from Lego itself that they are hiring a lot of smart people to truly find a better material. And by find I really mean invent. I think they will probably be able to come up with something that will have wide spread use and will benefit the company as well as the environment. They are looking at it as a business investment. I think all useful innovation that is sustainable comes from proper business planning. I wish Lego a lot of luck!
LEGO Group to invest 1 Billion DKK boosting search for sustainable materials - June - About Us LEGO.com
The LEGO Group establishes LEGO Sustainable Materials Centre and expects to recruit more than 100 employees in a significant step up on the 2030 ambition of finding and implementing sustainable alternatives to current materials.