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Peter Lunn
Works at Cracking Media
Lives in Bournemouth
1,166 followers|106,573 views


Peter Lunn

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History in the Making: British Pathé news
The entire archive of British Pathé news can now be viewed on

What a wonderful collection of events captured on film. A lot of what was recorded were tragic stories, but the collection gives us a fabulous thread through the last 100+ years, many of them events that changed our world.

h/t to +Glen Thomas for sharing.
Oh. If you are a history buff...
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Thanks +Aline Boundy. I think I'm lost in there already, so if you bump into me I hope you know the way out!
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Google+ Hangouts for Business by +David Amerland now available for download.

Google have put social right at the centre of social media with Google+, but there is probably one thing that is more 'social' than anything we have seen on any social media channel before... Google+ Hangouts.

Google+ Hangouts present a unique marketing opportunity for any business. This eBook, written by Google Semantic Search author, David Amerland promises to explain the what, why and how.

I'm looking forward to reading it...
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Just started reading it last night. Loads of good info there. 
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Peter Lunn

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What essential elements do you need for content marketing?
Do you remember looking at the periodic table in school and thinking will this ever be useful to me? If I had become a chemist or something like that then I'm sure it would have done, but for everyone involved in digital marketing in some way - even for just our own site - then check out this very helpful Periodic Table of Content Marketing

h/t to +Brian Jensen for sharing.
The Periodic Table of Content Marketing. See the manual here: #contentmarketing
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That's great feedback, thank you +Chris Lake. A smörgåsbord (glad you spelt it so ably!) is a brilliant description and yes, I see it very much as a checklist and it is an excellent one.
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Peter Lunn

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Keyword targeting for SEO: 2014 style
During the era of the world wide web there's been an awful lot said about keywords and how you should and shouldn't use them in your web content for SEO. As such, so many of the tactics and techniques that worked in the past still do the rounds as the how-to of today.

In this very interesting and actionable Moz Whiteboard Friday, the much respected +Rand Fishkin tells it as it is today and also dispels some of the old hat SEO that is no longer effective.

The biggest takeaway is that SEO today is about producing unique and quality content that is relevant for your audience first and not for the search engines. And the great thing is if you do that, Google's new semantic search algorithm will love it too!
New Whiteboard Friday on Keyword Targeting

Today's WB Friday: features a bad hair day, alongside some best practices for dealing with keyword usage, and a revisit with our old friends keyword density (ugh, why won't it die?!) and keyword cannibalization (which I last wrote about many years ago).
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Here's 80 things about social media you should think about (+do)...
There's lots of good things in this list. I'm not sure I like the term rule because that tends to suggest if you break any of them then something bad will happen. But, I think if you took a bunch of these and applied them to what you do in social media then you would surely be doing a lot better.

Thanks to +Liz Christopher for sharing and to +Jeremy Waite for some thought provoking ideas.

Which ones do you like? I particularly like number 8.
This is a fabulous piece by +Jeremy Waite shared by +Ben O'Hanlon on the rules of using social.

To summarise - you are probably doing it all wrong.

To do it right, be where your customers are, post the content they want and post it and reply to their questions when they want it.

So back to be authentic, helpful, respectful, consistent and timely.
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Thanks for the share and mention +Peter Lunn I started of writing my share with the rules I liked best and there ended up being just too many, but my list definitely included no 8 :-)
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Have him in circles
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Peter Lunn

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Did you know that all marketers are liars?
Well I hope not all, but this is an intriguing title used by Seth Godin when speaking to Google a few years ago. You can find out Seth's slant on it by watching this video (48 mins).

Thanks to +martin shervington for sharing it.
"All Marketers are Liars" - Seth Godin speaks at Google
This was from 7 years ago and was recommended by YouTube. Very interesting to watch now...
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This is why +Seth Godin is a speaker, he knows his marketing in WORDS, since it is all about WORDS and EMOTIONS, apparently, used in different platforms +Peter Lunn :)
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How to make your content marketing work with semantic search
Writing great content for your business or organisation is as important if not more important than ever. But there's been something dawning that affects how you market your content which you need to know about...

It's called semantic search and it's hot on Google's agenda to make search work better for you, but more importantly for you - for your customers.

It's one thing to write great content, but if no-one can find it, then it's just great content that no-one ever reads.

So how do you make sure your content works for you in the new semantic search era? Best make a start by watching this Hangout on Air hosted by +Ryan Hanley with Google semantic search expert +David Amerland.
How to Harness Semantic Search
We just figured out regular search, now semantic search? What the heck?!

There is no doubt that semantic search is the future of search marketing and SEO. Terms such a Knowledge Graph, TrustRank and AuthorityRank are creeping into our vernacular. 

The old techniques of getting found in search aren't working. Everyone is becoming a "content marketer" with no real idea of what that actually means.

Thankfully, we have +David Amerland, the author of Google Semantic Search and Google+ Hangouts for Business to straighten us out.

In this week's episode of Content Warfare TV we're talking Semantic Search and Content Marketing. Don't miss it.

Learn more from David Amerland here:

If you're unable to attend the live event, subscribe below and never miss a new episode:

Youtube Subscribe link:
iTunes subscribe link:
Stitcher subscribe link:

#semanticsearch   #semanticweb   #contentmarketing   #contentwarfare  
This Hangout On Air is hosted by Ryan Hanley. The live video broadcast will begin soon.

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+Peter Lunn thank you for sharing! I'm very much looking forward to chatting with +David Amerland.
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Peter Lunn

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Could your smartphone + the power of Google result in better weather forecasts?
Here's an interesting one... Weather forecasts have been historically prone to... well poor forecasts:

But as smartphones get ever smarter these days and many even measure and record atmospheric pressure, what if that data was shared and collected from all over... i.e. millions of mini-weather stations? What then?

Thanks to +Bill Slawski for sharing this article and to also ping +David Amerland on this "big data" question. What could Google do with this?
If Google Tracked Pressure Sensor Information From Phones...

Weather forecasts could be significantly improved, save lives, and help people. While traffic estimation information from sensors is nice, this pressure data could be a world changer.
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+Peter Lunn there are other implications here thanks to the NSA/Snowden snafu that first have to be overcome before we go there. 
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Peter Lunn

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Best places to find free images online
There's nothing more to say really other than jump on over to +Dustin W. Stout's blog post where there are links to some very good sites to source free images.

h/t +martin shervington for resharing.
The Best Places to Find Free Images Online

I've scoured the internet searching relentlessly for the best resources for free images. I can tell you-- there's a lot of crappy sites out there. I've done my best though to save you time and potential frustration by listing the 16 best places online. 

Read the full list (and a special bonus) here:

Some of the listed resources include:
> PicJumbo
> Unsplash
> Gratisography

At the end of the post I also reveal a new project that allows me to ensure you have the highest quality resource for images online. I hope you enjoy.

Got any resources you'd add to the list?

#freeimages   #socialmedia   #dustntv  
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+Peter Lunn Yes, indeed, I looked into it further and it says not for online use....I'd remembered when they put their millions of images online some years back.  Although not free, could be a great source - even at a price I'm thinking.
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Peter Lunn

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What do you think about the new Google search results style?
Google have been testing these for a while, but today they are fully live. Gone is the long-standing traditional hyperlink underline from the search links and the page has a more open style to it.

One thing in particular I am pleased to see is that sponsored links to pages (through Google Adwords) have the icon Ad on an clear orange background next to them. That makes the more obvious compared to the almost invisible peachy colour background they did use.

I don't think the search pages look particularly pleasing though visually. Spacing doesn't seem quite right and I think the linked titles are a bit too big, but maybe because they are different they will take getting used to.

So, what do you think? Score out of 10? I'll give it 6/10.

Thanks to +Jon Wiley of Google for posting this.
You may have noticed that Google Search on desktop looks a little different today.

Towards the end of last year we launched some pretty big design improvements for Search on mobile and tablet devices (mobile first! :-). Today we've carried over several of those changes to the desktop experience.

We've increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We've also brought over our new ad labels from mobile, making the multi-device experience more consistent.

Improving consistency in design across platforms makes it easier for people to use Google Search across devices and it makes it easier for us to develop and ship improvements across the board.
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Possibly +Richard Hussey but I think this was probably coming anyway. It's been a long while since SERPS had a full makeover to the actual results style like this.
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Have him in circles
1,166 people
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Joint owner of Cracking Media
Digital Marketing: Promotional video production, photography, website design, search engine optimisation, social media
  • Cracking Media
    Partner, present
Basic Information
Love being involved in digital marketing ... video, photo, web, search engine optimisation and social media... Cracking Media. Life-long fan of AFC Bournemouth

Cracking Media work with SMEs, corporates, charitable and public sector organisations, helping them to promote their products and services through engaging digital media.

You had better get Cracking!


When I am not involved in most things digital and web-related, my favourite pastime is watching my local football team AFC Bournemouth with my son. I've been watching them since my Dad first took me to a match when I was 8 years old. There's plenty of ups and downs as a fan of the Cherries, but I wouldn't support any other team.
Bragging rights
Responsible for developing the match action graphics in teletext mode for the original 'Football Manager' game on the BBC Micro
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Peter Lunn's +1's are the things they like, agree with, or want to recommend.
Web Psychology - Whiteboard Friday

Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is

6 Major Google Changes Reveal the Future of SEO

PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great conten

Verity Grandfather Clock £359

Verity Grandfather Clock £359. Verity Floor Clock. "Time to be Stylish". Verity Grandfather Clock £359. A rather unique standing clock from