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Peter Lunn
Works at Cracking Media
Lives in Bournemouth, UK
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Peter Lunn

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The low down on how to get up on Periscope for Android
As announced yesterday, Twitter's live video streaming app Periscope has at last made to Android two months after Twitter raised it on iOS. Since then Android users like me have been limited to using the Meerkat and whilst it's been interesting to play with, it's Periscope and its full access being Twitter-owned to Twitter's API that makes it look certain to steam ahead.

To get you started, here's a really helpful tutorial on Slideshare from +Ana Hoffman along with a link at the end to a more in depth look at what you can do. I've never been much in love with Twitter mainly because of the strangle that 140 characters puts on engagement. But with this new layer to Twitter it really opens up the possibilities for making meaningful connections.
Yes, Periscope is finally live on Android. Similar to iOS, but different in many ways. In this SlideShare presentation, you'll discover how to use Periscope on Android. For a full Periscope tutorial, be sure to visit http://www.trafficgenerationcafe.com/periscope-tutorial/
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Phil Aston's profile photoAna Hoffman's profile photoDonna Beckett's profile photoJaxsology's profile photo
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+Ana Hoffman thanks for that. I'll look out for you :-)
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Peter Lunn

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Mobile searches now showing suggested apps
Google's 21 April change for mobile - friendly websites in mobile searches has been much talked about. But something that came as part of the same change which I haven't seen until now is to also show apps containing content relevant to your search.

What I had not realised with the apps results is that it would also show apps with relevant content that in the carousel that you did not have installed on your device. You can see this at work in the screenshot below for a search of EnduroShield resulting from a G+ conversation I had with +Donna Beckett​ and +Phil Buckley​ about Google now showing tweet related results. EnduroShield is a product Phil's business +Enduring Solutions​ sells and interestingly a search for EnduroShield showed that content about Enduro Glass Treatment is contained in The Home Depot app which I don't have and never have had installed on my mobile. This is achieved by app developers using App Indexing in their apps that is then picked up by Google and added to their mobile search index to potentially surface in relevant searches on a mobile.

According to Google this feature went live on 26 February (http://goo.gl/bMEKWF), but this is the first time I have seen it. Semantic search is certainly developing fast and spanning out into all sorts of things.

Pinging +David Amerland​
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Peter Lunn's profile photoNina Trankova's profile photoDavid Amerland's profile photo
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+Peter Lunn everything that happens within a Google environment constitutes a signal Google reads. :) 
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Peter Lunn

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My Patchwork Pictures from the Lake District
As an example of the new Google+ Collections feature here's a compilation of some of my favourite photos from a family holiday in the English Lake District last summer...
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Phil Aston's profile photoMalcolm Oakley's profile photoPeter Lunn's profile photo
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+Phil Aston this post here from +Jacob Dixhttps://plus.google.com/u/0/+JacobDix/posts/8no5Jky3LTh might be helpful on the following issue. h/t to +Rupert Wood for this.
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Peter Lunn

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AFC Bournemouth: Champions of the Championship 2014/15
What a day for my home town of Bournemouth. 60,000 people reported to have been on Bournemouth beach today to welcome the team I've supported for 48 years... the Champions of the English Championship 2014/15, promoted to the Premier League.

#AFCB   #AFCBournemouth   #Bournemouth   #Championship   #FootballLeague     #PremierLeague  
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Larry Fournillier's profile photoPeter Lunn's profile photoSue Aston's profile photoPeter Bell's profile photo
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Goog pics Pete
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Peter Lunn

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Church Steeple Sunset
Just on my way home from our office after popping in this evening to sort something out and was caught by this magnificent sunset behind the church steeple across the road. No post- processing adjustments - just as it was.

#sunsetphotography   #sunset   #churchphotography   #Bournemouth   #Dorset  
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Ian Gentles's profile photoDonna Beckett's profile photoPeter Lunn's profile photoBrenda Baldwin's profile photo
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Thanks all for your comments. I love it when nature comes along and makes you say, "Wow! Take a look at this!"
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Peter Lunn

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One Mission, Four Rowers, 2500 miles to raise £100,000
"Oh how I do like to be beside the seaside" and I am lucky to live and work not far from the sea in my home town of Bournemouth (UK). But, the sea in a 26 year old rowing boat for 100 days is not where I would want to be!

So instead our business +Cracking Media (that's us with the rowers below) is working with and sponsoring four brave and slightly crazy speedo-endowed rowers for +UK Charity Row 2015 to help raise £100,000 for +Wessex Cancer Trust and the +Royal Marines Charitable Trust Fund by rowing around the UK.

You can find out more and help sponsor too at http://ukcharityrow2015.co.uk

#UKCharityRow15
 
Only 2 weeks to go 
Only 2 weeks left until the 4 men in speedos head off round the Uk in a 26 year old row boat for charity! We met up with the rowers last week to get some pictures with the sponsors. Please support +UK Charity Row 2015!
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Congrats and wishing the team smooth, fast and powerful rowing!! 
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Peter Lunn

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And finally Periscope finds its way to Android
Whilst Meerkat jumped on to the Android platform in beta a few weeks ago, Twitter have finally upped Periscope onto Android today. I can't help thinking that with Android being such a dominant mobile OS these days that Twitter missed a trick delaying so long after the iOS release, but at least it's here now.

I think it's likely to out perform Meerkat in the long run. How long will the live video streaming wave on Twitter roll on, I don't know, but I think for some time to come, particularly if use of it becomes more innovative and creative and engages audiences on a regular basis. 

Thanks to +Ana Hoffman​​​ for her usual timely information to bring us the low down on the up of Periscope.
 
Finally! Twitter brings live-streaming app Periscope to Android

Periscope arrived on Android today. Now you can finally join millions of iOS users who've enjoying the app for the past 2 months.

To learn more about Periscope, read this tutorial: http://www.trafficgenerationcafe.com/periscope-tutorial/

Also, start building your Periscope audience by following me:@AnaHoffman. 

The biggest difference between the iOS and Android versions of the app is the way you start a broadcast.

On iOS it's the central tab; on Android, it's a big red button that appears on the broadcast screens, in accordance with Google's Material Design principles.

There are also a couple of minor, Android-specific features. Push notifications are slightly more granular, though there's still no way to toggle notifications from individual accounts.

And if you switch away from a broadcast to another app, you can return to it from a banner placed inside the notification drawer.

That's about all, folks! Broadcast away!

Periscope on Google Play: http://tgcafe.it/1IXW3UP
Announcement: http://tgcafe.it/1FBpZ5j 

ht +The Verge http://tgcafe.it/1LCNZqh

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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+Peter Lunn You are right - FB can probably do some type of live streaming without Meerkat. Between FB messenger, video phone calls, etc. they just might have the capability to do it (or working towards it). 

However, it might be a wise choice to snatch Meerkat before a competitor does.
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Peter Lunn

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Google+ launch Collections...
So, just in case you thought the Google+ is dying, dead, decomposed stories might be true, here's evidence that Google+ is very much alive and kicking and part of Google's ongoing plans.

Google+ Collections provide a new way to group your Google+ posts by topic. This should be an excellent addition to Google+ and help to curate your best content around a topic in one place and also find more content on the topics you are interested in from the people you follow.

How will you use Collections?
 
Introducing Google+ Collections, a new way to group your posts by topic

Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love. Today, we’re announcing Google+ Collections, a new way to group your posts by topic.

Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections.

Posts in collections you follow will appear in your Home stream, with a link to easily jump right into the collection so you can get to similar content from that author. Collections give you a great way to find more of the stuff you love from the people you follow.

Collections is available on Android and the web, and iOS is coming later. For Android users, make sure to update your Google+ app to get access to Collections.

For inspiration on interesting topics, check out our Featured Collections page here: g.co/collections

Create your collections today and share what you love.

If you have questions then also be sure to check out our Help Center content http://goo.gl/zyIVMH; if you still can’t find an answer then please post your question in the Collections subcategory. 

Best,
Moritz & Claire
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Peter Lunn

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One of the greatest days of my life...
There are those things in life that are special days. When you get married, the days your children are born. Those days are the most special. But there are days close to those days when something amazing happens and you just cannot believe what you see and what you experience...

Yesterday evening became one of those days. It was the day I witnessed the football team I have been supporting for 48 years, my home town team, AFC Bournemouth, promoted to the Premier League.

For those of you who don't follow football, days like yesterday don't happen to "Little Bournemouth". They have spent most of their 125 years of history battling in the lower leagues and rarely tasting success. Just six years ago, they were nearly relegated from the league altogether and faced certain liquidation. They escaped relegation in the last home game of the season and since then, with a few blips in between, they have risen through the divisions. Yesterday evening, in the last home game of this season, my team won 3-0 to gain promotion to the Premier League of English football.

Next season, we will see Manchester United, Arsenal, Liverpool, Manchester City, Chelsea and all the big teams of English football playing in my town, against my team, "Litttle Bournemouth". Yesterday was a special day!

This morning I was greeted by my colleagues at +Cracking Media with red and black balloons (the colours Bournemouth play in) and a plate of Cherry Bakewell tarts and a bag of Jelly Cherries sweets (their nickname). Today is a special day too - and so the celebrations go on! :D

#AFCBournemouth   #PremierLeague   #Football   #Soccer   #Bournemouth  
 
Off to the Premier League we go! 
After last night's match AFC Bournemouth are promoted to the Premier League! So to celebrate we thought we would surprise the biggest fan in the office +Peter Lunn with some cherry gifts! #AFCB  

Peter has supported AFC Bournemouth for 48 years and has seen lots of lows, but he never believed he would see a day like today! We are going up!!
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If he hadn't of been blessed with footbal skills +Adrian Bold I'm sure he would have made a brilliant market stall trader :)
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Peter Lunn

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Mobile-friendly D-Day: Don't forget relevancy...
Well today is the day: 21st April, on which Google have told us that, "we will be expanding our use of mobile-friendliness as a ranking  signal. This change will affect mobile searches in all languages  worldwide and will have a significant impact in our search results." (see http://goo.gl/MxYi2F).

So, what should we expect today? Will the mobile search results world face an apocalypse?! Well, as of 10am this morning in the UK, nothing has changed, but I expect we will begin to see changes in Google's mobile search results as the day  or perhaps days following roll out. But one important thing we need to have in mind amidst all the excitement and hype is the word "relevancy".

Relevancy is essential for useful search and it's why Google Search has consistently beaten its competition and drawn more and more users over the years. Relevancy can be defined in many forms, e.g. where you search from, what you search on and of course not to ignore what you are searching for, but ultimately Google's focus is to make sure you get the best answers for your query. Those relevant results will be based on many factors, just one of which, on a mobile device, will be mobile-friendliness.

Just because you have a new whizz-bang mobile-friendly website it does not mean your site will see a significant boost in search results on a mobile. The information you provide on your website pages need to provide relevant answers to the questions people are asking on a mobile (which for a mobile may in part be location or device specific), just as they would for someone searching on a regular computer. Please note: a mobile-friendly website offers no guarantees.

So today, on Mobile-Friendly D-Day, don't forget relevancy. It's far more important.

#MobileFriendly   #21stApril  #GoogleSearch
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Roland J. Ruttledge's profile photoPeter Lunn's profile photoCracking Media's profile photo
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An update on this - thanks to +Nick Rink linking to Google's blog post today on this subject: http://goo.gl/X84Kx6. It reinforces the need for high-quality, relevant content and that mobile-friendliness is just an addition to many existing ranking signals that determine the relevance of a result for the intent of a search query on a mobile.
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Peter Lunn

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How does your business and town look on Google Maps?
If you think about it, where would we be without signposts and maps? Without them we can easily get lost, but have you ever considered how important it is for people to be able to find your business - and not get lost?!

Google Maps and the Google My Business platform provide a great opportunity for businesses to not just be found, but also share useful information about themselves (e.g. what you do to help your customers, opening time, photos, videos etc).

So how does your business look on the map and also perhaps how do businesses in your town look on the map? And importantly, how should you go about it?

Starting in November 2014, a group of Google+ professionals (+Debi Davis, +Sanjiv Manifest, +Cherie Manifest, +Tim Sweeney, +Nina Trankova, +Vin Brown and +Rey Ley, along with "yours truly") based across the world - in the USA, Mexico, Europe and Australia - got together on a project to help get the small town of Eagle, Colorado on Google Maps. In particular, this was to help the businesses of Eagle to better market themselves in preparation for the 2015 FSI Alpine World Ski Championships which was going to taking in place in Vail (20 miles away) in February 2015.

This Case Study charts the journey we went on in helping the businesses and town of Eagle to better use Google Maps and Google My Business. It records the process we went through, what worked and what didn't, warts and all. We hope this Case Study and our story will help you better get your business and even your town on the map!

#OnTheMap   #GoogleMyBusiness   #GoogleLocalBusiness     #EagleCO  
Local businesses are the primary providers of locally consumed products and services. But businesses must be on Google Maps for customers to find them!
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Rey Ley
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I totally agree, I loved the members work ethic and commitment.
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Peter Lunn

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Patchwork Pictures from the Lake District
The sun sets over Derwentwater in the Lake District, UK. Skirted by rolling hills and countryside, at the northern edge of the three mile long Derwentwater lies the popular town of Keswick.
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Barbara Mclennan's profile photoKate Wilson's profile photoBecky Vale-Bayliss's profile photoDerwentwater Independent Hostel's profile photo
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Stunning pic +Peter Lunn - I feel very out of touch, been so bound up with a project so it's about time I got back on G+ roll. Hope life is good with you :) 
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Peter's Collections
Story
Tagline
Love being involved in digital marketing ... video, photo, web, search engine optimisation and social media... Cracking Media. Life-long fan of AFC Bournemouth
Introduction
I have over 25 years experience in web, video and photography.

Specialties: Digital Media covering Video Production, Photography, Website Design, Search Engine Optimisation, Social Networking training and consultancy, Google+ enthusiast.

I love working with business owners to better understand their business and their products or services to help them better reach their target market.

These days, there's so much you can do to market your business online, but online marketing is more than a series of checkboxes you need to tick off as done,,.

Website - check. Promotional Video - check. Joined up and posting on social media - check. Kitchen sink - check... OK, forget the kitchen sink!

But seriously, it's important to identify how to best reach your target market: Who are they? What questions are they asking and what problems do they need solving? If you know the answers to those questions then you can be focussed on understanding your customer, answering their questions and providing solutions that more fully meet their needs.

Business
I jointly own Cracking Media specialising in promotional video production, photography and website design including search engine optimisation and social networking training and consultancy.

Cracking Media work with SMEs, corporates, charitable and public sector organisations, helping them to promote their products and services through engaging digital media.

Better not hang around... you Better Get Cracking!

Personal
When I am not involved in most things digital and web-related, my favourite pastime is watching my local football team AFC Bournemouth with my son. I've been watching them since my Dad first took me to a match when I was 8 years old. There's plenty of ups and downs as a fan of the Cherries, but I wouldn't support any other team.

Hangouts On Air
Bragging rights
Responsible for developing the match action graphics in teletext mode for the original 'Football Manager' game on the BBC Micro
Work
Occupation
Joint owner of Cracking Media
Skills
Digital Marketing: Promotional video production, photography, website design, search engine optimisation, social media including Google+
Employment
  • Cracking Media
    Partner, present
Basic Information
Gender
Male
Birthday
November 13