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Peter Lunn
Works at Cracking Media
Lives in Bournemouth, UK
2,657 followers|742,017 views


Peter Lunn

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Google My Business gets a makeover
When Google My Business launched in June 2014 as the rebrand of Google Local/Places (and all the other names Google had for it), it came as a breath of fresh air. A new dawn that in Google's own words at the time aimed to "help your business shine"

Whilst their intention was good, it was still very difficult to make sense of managing GMB pages, but as of yesterday they have performed quite a makeover on the Google My Business portal. It looks smarter and cleaner, but more importantly, it's much better organised and easier to manage if you are looking after multiple pages.

Time will tell of course tell and on the public side of GMB pages as I think Google have a great deal of work to do to restore confidence for businesses that it is worth having and maintaining pages to market themselves. They are worth having I am sure, but the problem is, that's not clear to business owners. Why should they invest time in something they do not understand or have even lost trust in?

Maybe this portal makeover will herald also herald a public makeover? I hope so.
Google streamlines the Google My Business dashboard making it easier for businesses to get the answers they need.
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Peter Lunn

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Why knowledge needs wisdom...
Enough said... I love this quote. Thanks to +Shelley Hitz 
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Hi peter
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Peter Lunn

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Google+ is not dead, but maybe it's being reincarnated...
Those of us who have been on Google+ for a while have lost count and certainly become fatigued by the Google+ is dying, dead, just a ghost town articles. These errant posts, mostly by tech journalists with nothing better to do than speculate through hype and hyperbole with little foundation on fact, have become boring!

But despite the untruths and misconceptions, there has been some basis for concern among the Google+ community. Since Vic Gundotra left in April last year, the G+ ship has steered into some choppy waters. That was until +Bradley Horowitz's recent blog post: declared that we should now expect "a more focused Google+ experience".

So putting the naysayers to death, G+ is well and truly alive and kicking and whilst the future will be different, I think there's a lot to look forward to.

If you want to know more then I recommend you take the very deep dive into this excellent in-depth article from +Mark Traphagen on Google+ past, present and some interesting thoughts on what the future might hold...
Will the New Google+ Focus Bring Success?
My latest for Marketing Land

In my latest +Marketing Land column I cover the history of Google+ and look at its three ghosts (couldn't resist): The Ghost of Google+ Past (the Gundotra Vision), The Ghost of Google+ Present (the year following Gundotra's departure), and The Ghost of Google+ Future (the recently announced changes under new head +Bradley Horowitz).

I give my take on why the recent changes have happened, add some speculation about what they might do with the new focus, and as always, give my opinion on what this means for marketers.

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"It needs to be something so radical, so dynamic, so different from what you can get anywhere else, that new people will want to be here." - totally agree +Mark Traphagen - the thing is can Google deliver that?

OK, I know we are talking about Google here, but their track record and outsiders perception of them in this arena would seem to make it harder. Perhaps they could have done that with live video streaming if Hangouts had been much easier to do and had done what Periscope, Meerkat and in particular what Blab have now done with multi-participant live video streaming. Google are an innovation company, but I agree they need to do something radical. I really hope they do.
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Peter Lunn

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Big Electrical Storm in Bournemouth now...
I don't think I've ever seen so much lightning and rain in the space of 15 minutes. The road outside our house is like a river yet we are miles from any river. Photo taken on my Nexus 7 as I couldn't find a tripod for my camera.
Richard A'Court's profile photoMalcolm Oakley's profile photoPeter Lunn's profile photoEnduring Solutions's profile photo
Good tactics +Peter Lunn and great result - yes, that delay is something else! 
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Peter Lunn

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And finally Periscope finds its way to Android
Whilst Meerkat jumped on to the Android platform in beta a few weeks ago, Twitter have finally upped Periscope onto Android today. I can't help thinking that with Android being such a dominant mobile OS these days that Twitter missed a trick delaying so long after the iOS release, but at least it's here now.

I think it's likely to out perform Meerkat in the long run. How long will the live video streaming wave on Twitter roll on, I don't know, but I think for some time to come, particularly if use of it becomes more innovative and creative and engages audiences on a regular basis. 

Thanks to +Ana Hoffman​​​ for her usual timely information to bring us the low down on the up of Periscope.
Finally! Twitter brings live-streaming app Periscope to Android

Periscope arrived on Android today. Now you can finally join millions of iOS users who've enjoying the app for the past 2 months.

To learn more about Periscope, read this tutorial:

Also, start building your Periscope audience by following me:@AnaHoffman. 

The biggest difference between the iOS and Android versions of the app is the way you start a broadcast.

On iOS it's the central tab; on Android, it's a big red button that appears on the broadcast screens, in accordance with Google's Material Design principles.

There are also a couple of minor, Android-specific features. Push notifications are slightly more granular, though there's still no way to toggle notifications from individual accounts.

And if you switch away from a broadcast to another app, you can return to it from a banner placed inside the notification drawer.

That's about all, folks! Broadcast away!

Periscope on Google Play:

ht +The Verge


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+Peter Lunn You are right - FB can probably do some type of live streaming without Meerkat. Between FB messenger, video phone calls, etc. they just might have the capability to do it (or working towards it). 

However, it might be a wise choice to snatch Meerkat before a competitor does.
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Peter Lunn

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My Patchwork Pictures from the Lake District
As an example of the new Google+ Collections feature here's a compilation of some of my favourite photos from a family holiday in the English Lake District last summer...
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+Phil Aston this post here from +Jacob Dix might be helpful on the following issue. h/t to +Rupert Wood for this.
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Have him in circles
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Peter Lunn

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Do you know what your marketing is doing?
In an age when marketing moves so fast, do you know what your marketing is doing? I love this video - anyone for Pluto?!

Thanks to +Adobe Marketing Cloud 
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Peter Lunn

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Twitter remove the 140-character limit on DMs
Twitter have been working hard to make their platform work better in recent months and today they have done it again. You can now tweeeeeeeeeeeeeet to your heart's content in Direct Messages.

Whilst Twitter public is hard to converse in 140 characters, now Twitter private via DMs makes conversation much more natural. I think it's an excellent change and one that makes closer engagement with those you are most connected to much simpler.
If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, a...
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Hi +Phil Buckley I've just sent you a >140 character DM via Tweetdeck that appears to have worked - have a look to see if it's unclipped as it's showing in full for me.
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Peter Lunn

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Goodbye Google, Hello Alphabet!
I can't quite believe I've read this and I'm still not sure what it all means in practice. If it was April 1st today we would all be saying, "Yeh, right!"... But it's true...
As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our ...
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Peter Lunn

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I've decided to take 20 years off my life... I feel so much better!
After suffering numerous illegal operations and faced resuscitation from many blue screens of death, I've decided enough is enough. Who needs Windows 10? Mobile computing is so yesterday. I'm going back to the good old days!

Image courtesy of Douglas Muth:
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That's interesting +Phil Aston​ and is that "user" now thinking of turning back from the "dark side"? :)
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Peter Lunn

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The low down on how to get up on Periscope for Android
As announced yesterday, Twitter's live video streaming app Periscope has at last made to Android two months after Twitter raised it on iOS. Since then Android users like me have been limited to using the Meerkat and whilst it's been interesting to play with, it's Periscope and its full access being Twitter-owned to Twitter's API that makes it look certain to steam ahead.

To get you started, here's a really helpful tutorial on Slideshare from +Ana Hoffman along with a link at the end to a more in depth look at what you can do. I've never been much in love with Twitter mainly because of the strangle that 140 characters puts on engagement. But with this new layer to Twitter it really opens up the possibilities for making meaningful connections.
Yes, Periscope is finally live on Android. Similar to iOS, but different in many ways. In this SlideShare presentation, you'll discover how to use Periscope on Android. For a full Periscope tutorial, be sure to visit
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+Ana Hoffman thanks for that. I'll look out for you :-)
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Peter Lunn

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Mobile searches now showing suggested apps
Google's 21 April change for mobile - friendly websites in mobile searches has been much talked about. But something that came as part of the same change which I haven't seen until now is to also show apps containing content relevant to your search.

What I had not realised with the apps results is that it would also show apps with relevant content that in the carousel that you did not have installed on your device. You can see this at work in the screenshot below for a search of EnduroShield resulting from a G+ conversation I had with +Donna Beckett​ and +Phil Buckley​ about Google now showing tweet related results. EnduroShield is a product Phil's business +Enduring Solutions​ sells and interestingly a search for EnduroShield showed that content about Enduro Glass Treatment is contained in The Home Depot app which I don't have and never have had installed on my mobile. This is achieved by app developers using App Indexing in their apps that is then picked up by Google and added to their mobile search index to potentially surface in relevant searches on a mobile.

According to Google this feature went live on 26 February (, but this is the first time I have seen it. Semantic search is certainly developing fast and spanning out into all sorts of things.

Pinging +David Amerland​
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+Peter Lunn everything that happens within a Google environment constitutes a signal Google reads. :) 
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Peter's Collections
Love being involved in digital marketing ... video, photo, web, search engine optimisation and social media... Cracking Media. Life-long fan of AFC Bournemouth
I have over 25 years experience in web, video and photography.

Specialties: Digital Media covering Video Production, Photography, Website Design, Search Engine Optimisation, Social Networking training and consultancy, Google+ enthusiast.

I love working with business owners to better understand their business and their products or services to help them better reach their target market.

These days, there's so much you can do to market your business online, but online marketing is more than a series of checkboxes you need to tick off as done,,.

Website - check. Promotional Video - check. Joined up and posting on social media - check. Kitchen sink - check... OK, forget the kitchen sink!

But seriously, it's important to identify how to best reach your target market: Who are they? What questions are they asking and what problems do they need solving? If you know the answers to those questions then you can be focussed on understanding your customer, answering their questions and providing solutions that more fully meet their needs.

I jointly own Cracking Media specialising in promotional video production, photography and website design including search engine optimisation and social networking training and consultancy.

Cracking Media work with SMEs, corporates, charitable and public sector organisations, helping them to promote their products and services through engaging digital media.

Better not hang around... you Better Get Cracking!

When I am not involved in most things digital and web-related, my favourite pastime is watching my local football team AFC Bournemouth with my son. I've been watching them since my Dad first took me to a match when I was 8 years old. There's plenty of ups and downs as a fan of the Cherries, but I wouldn't support any other team.

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Responsible for developing the match action graphics in teletext mode for the original 'Football Manager' game on the BBC Micro
Joint owner of Cracking Media
Digital Marketing: Promotional video production, photography, website design, search engine optimisation, social media including Google+
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November 13