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Peter Lunn
Works at Cracking Media
Lives in Bournemouth, UK
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Peter Lunn

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Twitter changes its limits
An interesting an much needed change today by Twitter where usernames and photos will no longer counting in the 140 character limit,. Also. a change to what is a reply and what is a mention.

Thanks to +Donna Beckett for sharing.
 
News from Twitter!

Twitter has announced a number of changes today, including one which will clear up the confusion between a mention and a reply.

Now Tweets that start with a @username will be seen by all of your followers rather than just those who follow both you and the @name mentioned. The failure to understand the old rules really did cause confusion and cause a lot of tweeters to, unintentionally, limit the reach of their tweets.

(Although, I think that I probably prefer the old version ..... seeing every @ tweet in a feed could clog feeds up!)

Add to this the fact that usernames, photos, etc will no longer count in the 140 character limit, and I think that it's, overall, good news but I do have reservations about all new @ tweets going into the stream.

What do you think about the proposed changes?

#Twitter #SocialMedia


You can already do a lot in a Tweet, but we want you to be able to do even more.
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Peter Lunn

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When Mobile Friendly perhaps doesn't go far enough...
This is an excellent explanation of the importance of thinking about context when having a mobile friendly website, that displays content that is customer-centric to the visitor.

When someone visits your site on their mobile device, they may not be looking for all of your information, just some that is relevant to them at that time. Sometimes a desktop responsive mobile-friendly design doesn't need to show the mobile visitor everything and so there can be times when content needs to be selected for the mobile version of the site, that is not all the content shown on the desktop version.
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Thanks Peter, that is absolutely right. I am glad you found the post useful.
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Peter Lunn

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When Mobile Friendly perhaps doesn't go far enough...
This is an excellent explanation of the importance of thinking about context when having a mobile friendly website, that displays content that is customer-centric to the visitor.

When someone visits your site on their mobile device, they may not be looking for all of your information, just some that is relevant to them at that time. Sometimes a desktop responsive mobile-friendly design doesn't need to show the mobile visitor everything and so there can be times when content needs to be selected for the mobile version of the site, that is not all the content shown on the desktop version.

Well worth a watch...

H/T to +Grant Leboff and +Dave Chaffey
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Peter Lunn

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Could Rich Answers change Google Search as we know it?
You have probably spotted them popping up increasingly in your search results and it seems likely that we will be seeing Rich Answers occurring more and more. Google's mission is to make sure we get the most relevant answers to the questions we ask in search. They've been the best at doing it for many years now and with semantic search they're better than ever. With Rich Answers, it means we will be getting to the answer quicker than ever too...

But how do they work? How can you get your site's answers to appear in search? And how might they impact upon the traffic coming to your site when visitors don't even need to come to your site to get the answer? (NB. There's some interesting results to this last question).

Thanks to +Eric Enge and +Stone Temple Consulting for this very rich article into Rich Answers.
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+Luxury Alliance what are you saying is not true? Please explain more.
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Worldwide mobile searches now exceed desktop...
Old news right? No, not exactly... whilst we've heard for some time now that people use their mobile device for search in preference to a desktop computer, the stats have been for some countries. The majority of global search has still leaned towards desktop... until now!

Now on a global level, mobile searches top desktop, but that doesn't mean that mobile is used more in all countries, just that the total searches worldwide are more on mobile.

But one closing thought from me... in an increasingly responsive website world don't forget relevance When push comes to shove as to when links to your web pages will be shown in search results, the relevance of a search result still outweighs whether it's mobile-friendly or not.
Google also says it has indexed 100 million links within apps.
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Peter Lunn

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Do you know what your marketing is doing?
In an age when marketing moves so fast, do you know what your marketing is doing? I love this video - anyone for Pluto?!

Thanks to +Adobe Marketing Cloud 
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Peter Lunn

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Twitter remove the 140-character limit on DMs
Twitter have been working hard to make their platform work better in recent months and today they have done it again. You can now tweeeeeeeeeeeeeet to your heart's content in Direct Messages.

Whilst Twitter public is hard to converse in 140 characters, now Twitter private via DMs makes conversation much more natural. I think it's an excellent change and one that makes closer engagement with those you are most connected to much simpler.
If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, a...
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Hi +Phil Buckley I've just sent you a >140 character DM via Tweetdeck that appears to have worked - have a look to see if it's unclipped as it's showing in full for me.
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Peter Lunn

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What is happening with Blab?
We've had Google Hangouts for some time. They have been a great place for Plussers to connect through, build relationships and share their knowledge and expertise.

Then along came Blab. Much simpler than Hangouts to set up, that's where they gathered momentum and for some are preferred to Hangouts for just that reason.

But, recent news from Blab has thrown confusion as to where Blab as
we have known in is going.

Fear not though as +Mike Allton has put together an excellent post to explain what's been happening and what to look for.
Blab, one of the most popular platforms today to create live video broadcasts and recordings, seems to be moving in a new direction and that has marketers extremely worried.
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Thank you +Mike Allton for continually keeping me up to date with everything I need to know. My reliance on Hootsuite is thanks to you! Yep - HOAs are technically the best TV studio in town but they fell asleep at the wheel and BLAB took centre stage. I must that admit all these changes have made me go down the pre-recorded route for most of my video adventures. I also agree that Facebook is going to eclipse everything and I already see more G Plusses over there....
and........welcome back +Peter Lunn :)
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Google Search getting smarter every day through AI
According to an article published on Bloomberg today. Greg Corredo, a senior search scientist at Google has said that a "very large fraction" of the millions of queries a second that people type into Google Search are being interpreted by RankBrain. The article goes on to say that the system helps Google deal with the 15% of queries it gets a day that it's not seen before.

RankBrain has been working across all of Google Search since earlier this year. It's been just over two years since Google released Hummingbird and we've seen some big changes in search since then. With the huge amount of computing power available for machine learning I can only see the role of AI created search results continuing to grow and accelerate. It's going to be fascinating to see how this develops.
When Google-parent Alphabet Inc. reported eye-popping earnings last week its executives couldn’t stop talking up the company’s investments in machine learning and artificial intelligence.
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Things changing so dramatically it boggles my mind +Peter Lunn!
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Anything G+ can do, Twitter can do too - here come Twitter polls
Do you remember when Google added polls into G+ about a year ago now? They were a new whizzy add-on that a lot of people jumped on, but over time I have seen them used less and less.

Coming soon though, Twitter Polls will be flooding the Twittersphere, but rather than up to five choices on G+, Twitter will restrict them to two. It will be interesting to see if they gain more momentum than those on Google+.

But despite Twitter Polls being limited to two choices, will they be used more, perhaps because of the more succinct way Twitter works? What do you think?
Now it’s possible for everyone to create polls on Twitter.
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Phil Buckley's profile photoAlan Stainer's profile photoDonna Beckett's profile photoPeter Lunn's profile photo
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I agree +Phil Buckley there will be a falling away. +Alan Stainer yes, I can see that in communities with good engagement G+ polls can work really well. On the Twitter yes/no only options, I guess that is Twitter doing Twitter, i.e. limiting what people can do to keep things brief, but I agree with +Donna Beckett just having  yes/no probably limits their value too.
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Peter Lunn

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Google My Business gets a makeover
When Google My Business launched in June 2014 as the rebrand of Google Local/Places (and all the other names Google had for it), it came as a breath of fresh air. A new dawn that in Google's own words at the time aimed to "help your business shine" http://goo.gl/P9j1KR.

Whilst their intention was good, it was still very difficult to make sense of managing GMB pages, but as of yesterday they have performed quite a makeover on the Google My Business portal. It looks smarter and cleaner, but more importantly, it's much better organised and easier to manage if you are looking after multiple pages.

Time will tell of course tell and on the public side of GMB pages as I think Google have a great deal of work to do to restore confidence for businesses that it is worth having and maintaining pages to market themselves. They are worth having I am sure, but the problem is, that's not clear to business owners. Why should they invest time in something they do not understand or have even lost trust in?

Maybe this portal makeover will herald also herald a public makeover? I hope so.
Google streamlines the Google My Business dashboard making it easier for businesses to get the answers they need.
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Why knowledge needs wisdom...
Enough said... I love this quote. Thanks to +Shelley Hitz 
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Hi peter
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Love being involved in digital marketing ... video, photo, web, search engine optimisation and social media... Cracking Media. Life-long fan
Introduction
I have over 25 years experience in web, video and photography.

Specialties: Digital Media covering Video Production, Photography, Website Design, Search Engine Optimisation, Social Networking training and consultancy, Google+ enthusiast.

I love working with business owners to better understand their business and their products or services to help them better reach their target market.

These days, there's so much you can do to market your business online, but online marketing is more than a series of checkboxes you need to tick off as done,,.

Website - check. Promotional Video - check. Joined up and posting on social media - check. Kitchen sink - check... OK, forget the kitchen sink!

But seriously, it's important to identify how to best reach your target market: Who are they? What questions are they asking and what problems do they need solving? If you know the answers to those questions then you can be focussed on understanding your customer, answering their questions and providing solutions that more fully meet their needs.

Business
I jointly own Cracking Media specialising in promotional video production, photography and website design including search engine optimisation and social networking training and consultancy.

Cracking Media work with SMEs, corporates, charitable and public sector organisations, helping them to promote their products and services through engaging digital media.

Better not hang around... you Better Get Cracking!

Personal
When I am not involved in most things digital and web-related, my favourite pastime is watching my local football team AFC Bournemouth with my son. I've been watching them since my Dad first took me to a match when I was 8 years old. There's plenty of ups and downs as a fan of the Cherries, but I wouldn't support any other team.

Hangouts On Air
Bragging rights
Responsible for developing the match action graphics in teletext mode for the original 'Football Manager' game on the BBC Micro
Work
Occupation
Joint owner of Cracking Media
Skills
Digital Marketing: Promotional video production, photography, website design, search engine optimisation, social media including Google+
Employment
  • Cracking Media
    Partner, present
Basic Information
Gender
Male
Birthday
November 13