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Peter Koeppel
Works at Koeppel Direct
Attended The Wharton School
Lives in Dallas, TX
63 followers|11,091 views
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eCommerce: Retail’s New Storefront [INFOGRAPHIC]: http://bit.ly/1E1Hv2N
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Peter Koeppel

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Only 40% of the world has ever connected to the Internet, but more than 90% live within range of a mobile network:  http://on.mash.to/1DUOlZ6 
Facebook-led Internet.org published a new study on Monday that outlines the state of global Internet connectivity and it is a mixed bag.
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Microsoft opens Garage door, showing off some experimental apps: http://cnet.co/1DVOfAk  
The Garage incubator releases apps for Windows Phone and Android that range from giving you reports on air quality in China to connecting you to conference calls using voice commands.
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Apple's Oscars ad is shot with an iPad and features speech by Martin Scorsese:  http://cnet.co/1LtNBt3 
Technically Incorrect: A new ad for the iPad -- and shot with an iPad -- features high schoolers making movies and the sound of a speech by movie director Martin Scorsese.
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Facebook Says Virtual Reality Apps Are Coming: http://bit.ly/1vWYDWk 
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Google eyes deodorant space with "odor removing device," possibly enabled by social media
Google has been granted a patent for a device that predicts body odor and automatically dispenses fragrance or keeps you away from social-media friends.
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Peter Koeppel

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Pinterest to hit 50 million active users in US next year: http://on.mash.to/1EQrb2Z 
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Google wants its billion-plus Android users to bring their phones to work: http://theverge.com/e/7871966  
Android has been oft-crticized for not being secure enough — it's why Apple's more locked-down approach has made iOS a success in business, and it's the reason that BlackBerry still manages to sell...
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Peter Koeppel

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Bidding for the RadioShack name starts at $20 million:  http://theverge.com/e/7873510  
RadioShack, that venerable 94-year-old electronics chain that sold you an awesome walkman and some overpriced speaker cables, is going through the painful process of bankruptcy. As Bloomberg...
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Coca-Cola readies ‘Contour’ bottle 100th anniversary activity as part of move to global ad strategy:  http://bit.ly/1EHwrWS 
Coca-Cola is to launch a global campaign to mark the 100th anniversary of its Contour bottle this week, activity the soft drink giant says is indicative of the worldwide campaigns it is set to lean towards as it looks to shave $600m from its marketing outlay.
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Peter Koeppel

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Tumblr Cracking Down On Illicit Music Sharing:  http://bit.ly/1vWZgz6 
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Sony is no longer an electronics company: http://theverge.com/e/7827310  
Sony announced last night that it's spinning off its audio and video divisions, much like it spun off its television division last year. That won't mean much right now; Sony still displayed i...
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People
Have him in circles
63 people
Anton Mitchell's profile photo
Bernadette Knopp's profile photo
Catherine Dupont's profile photo
Kingstar Direct Media's profile photo
Bruce Somers's profile photo
Judd Jackson's profile photo
Michael Beskin's profile photo
Jess Farber's profile photo
Carrie Barrett's profile photo
Work
Occupation
Founder and President of Koeppel Direct, a leader in (DRTV) direct response television, online, print and radio media buying, direct marketing and campaign management
Skills
DRTV Media Buying, Direct Response Television, Infomercial Media Buyer, DRTV Radio Media Buys, Online Direct Response Media Buying, Multichannel Direct Response Media Buying
Employment
  • Koeppel Direct
    President, 1995 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas, TX
Contact Information
Work
Phone
972.732.6110
Email
Story
Tagline
President, Koeppel Direct
Introduction
President, Koeppel Direct - A DRTV Media Buying firm specializing in drive-to-web & brand response TV Media Campaigns. For more information and a free DRTV Media Buying Consultation: http://www.koeppeldirect.com/social-media.htm
Bragging rights
Peter Koeppel is Founder & President of Koeppel Direct, a Dallas-based direct response media firm. With a Wharton MBA and three decades’ experience in marketing and advertising, he is a recognized leader who has helped hundreds of Fortune 500s, small businesses and entrepreneurs develop and implement successful campaigns. Peter is a sought-out expert on all things media, and has been interviewed by Forbes, Entrepreneur, Investor’s Business Daily, Microsoft Small Business and many others.
Education
  • The Wharton School
    Marketing, 1978 - 1980
Basic Information
Gender
Male
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