This is how a company "apologizes" without apologizing for anything.

From ESPN, excerpts from Ben & Jerry's company statement:
"We offer a heartfelt apology if anyone was offended"
"if we failed in this instance we offer our sincere apologies"

Clearly people were offended; otherwise no need to make a statement. Moreover, the company sounds unsure whether they actually failed or not. Despite the ESPN headline, it sounds like +Ben & Jerry's aren't sorry about anything.

I'm not a PR or legal guy, so this may sound like an unfrozen caveman spokesperson question: why can't companies just talk like regular people?
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