JS simply tells good stories....
Why Are You Cold Calling When There’s So Much “Low Hanging Fruit”?
If you aren’t familiar with the term “low hanging fruit”, it is a commonly used metaphor for doing the simplest or easiest work first. In sales, it often means the most obvious opportunities because they are readily achievable and do not require a lot of effort. And yet, I see so many people making cold calls and plowing through tough terrain, while there’s low hanging fruit all around. Perhaps one of the most glaring and odd examples I can prov...
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- Boom! I remember sitting down having dinner with J.S. , Amy Taylor and a few other good folks during my first Faffcon in Ventura. Really enjoyed his insights and honest opinion about my demos. Anyways, thanks for sharing Peter!May 15, 2013
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