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Peter Houston
94 followers -
Magazine Publishing | Cross-Media | Content Strategy
Magazine Publishing | Cross-Media | Content Strategy

94 followers
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Peter's posts

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Used to be, we all knew what good looked like and if we fell short every now and then, the audience would forgive us so long as we delivered elsewhere. Digital has moved the goal posts.

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What was publisher Fraser Allen thinking when he decided to launch Hot Rum Cow, the award-winning print magazine dedicated to adventures in the world of drinking...

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You’re still designing a print issue; you’re trying to keep your website ticking over; you have a lively social media stream; you’ve got your content on the iPad… and now the bastards want your magazine on their phones?

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This is a really nice, clean, uncluttered iPad magazine. Well worth supporting with a Kickstarter pledge.

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Five things that stressed out magazine publishers in 2013 and we'll still be talking about in 2014...

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Just as I’d started getting used to the ‘Big Data’ square on my buzzword bingo card, the world of number crunching is moving on.

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“Strategy will only get you, at most, 49 percent of the way to the dual transformation of print and digital that you need. A change in culture coupled with solid execution is what you need to get you the rest of the way.”
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