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Peter Houston
Works at Flipping Pages Media
Attended University of Glasgow
Lived in Scotland
82 followers|8,829 views
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Peter Houston

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For two days this week, 600 senior magazine people from 40 countries sat in a Deutsche Telekom building that was once the centre of...
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Peter Houston

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Used to be, we all knew what good looked like and if we fell short every now and then, the audience would forgive us so long as we delivered elsewhere. Digital has moved the goal posts.
Digital has moved the publishing goal posts, says Peter Houston - so here are a few eternal truths that magazine publishers need to re-discover about good digital content.
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Peter Houston

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You’re still designing a print issue; you’re trying to keep your website ticking over; you have a lively social media stream; you’ve got your content on the iPad… and now the bastards want your magazine on their phones?
In his latest monthly column for TheMediaBriefing, Peter Houston takes a look at the different approaches to translating print and tablet magazines for the very different world of smartphones.
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Peter Houston

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Five things that stressed out magazine publishers in 2013 and we'll still be talking about in 2014...
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Peter Houston

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It sometimes seems like there are more questions that answers in digital magazine publishing right now. Would an industry association help the sector grow?
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Peter Houston

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The New Republic isn't making reporters sell subs, but it isn't hard to believe that some publisher, somewhere is...
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Peter Houston

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Native is seen as an effective way to combat plummeting banner CPMs and give marketers a non-interruptive commercial format. Whether it’s working is still up for discussion; what should not be up for discussion is the role editorial people need to play in the broader commercial process.
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Peter Houston

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What was publisher Fraser Allen thinking when he decided to launch Hot Rum Cow, the award-winning print magazine dedicated to adventures in the world of drinking...
What was publisher Fraser Allen thinking when he decided to launch the award-winning print magazine called Hot Rum Cow?
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Peter Houston

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This is a really nice, clean, uncluttered iPad magazine. Well worth supporting with a Kickstarter pledge.
A digital magazine that champions creativity, bringing you revealing and original stories about films and the people who make them!
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Just as I’d started getting used to the ‘Big Data’ square on my buzzword bingo card, the world of number crunching is moving on.
In the first of a new monthly column series for TheMediaBriefing, Peter Houston turns his attention to the misplaced mythology of "big data", and how publishers would be better off working out how to make sense of the data they've got.
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Peter Houston

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“Strategy will only get you, at most, 49 percent of the way to the dual transformation of print and digital that you need. A change in culture coupled with solid execution is what you need to get you the rest of the way.”
Strategy will only get you half way to success in multiplatform publishing. A change in culture is what you need to go all the way.
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Be excellent where your audience expects excellence and they’re more likely to forgive you being less than perfect elsewhere...
Publishers that are multitasking and asking staff to split their focus across multiple platforms need to prioritise the platforms they want to win on.
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Good money at Aldi
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Have him in circles
82 people
Alasdair McKinnon's profile photo
Patrick Smith's profile photo
Magazine Designing's profile photo
Antonia Fellmann's profile photo
Carolyn Morgan's profile photo
Dean Carroll's profile photo
Jim Woodcock's profile photo
Brent Anderson's profile photo
Audra Martin's profile photo
Work
Occupation
Publishing
Employment
  • Flipping Pages Media
    Director, 2013 - present
  • The Flipping Pages Blog
    Founder, 2009 - present
  • Advanstar Communications
    Director of Content, Pharma-Science, 2011 - 2012
  • Global Sources Ltd.
    GM, Content Development, 1986 - 2012
  • The Web Connection
    Content Director, 1994 - 1997
  • Advanstar Communications
    Editorial Director, Europe, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Scotland - England - Hong Kong
Contact Information
Work
Phone
+441260276801
Email
Story
Tagline
Magazine Publishing | Cross-Media | Content Strategy
Introduction
I'm a writer, an editor, a publishing manager and I'm trying to teach myself the Ukulele...
Education
  • University of Glasgow
    English, Politics, 1981 - 1985
  • University of Liverpool
    Business, 2003 - 2005
  • Medill School of Journalism
    Magazines, 1992 - 1992
Basic Information
Gender
Male
Relationship
Married