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Peter Gould
Works at Big Worldwide
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Peter Gould

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Quick video case study: Fairmont Hotels & their use of Analytics.

Fairmont is famous for its nearly 100 global luxury hotels, from the original Raffles Hotel in Singapore to the grand Empress Fairmont in Victoria, B.C. The variety of the properties can make social impact tricky to measure, says Barbara Pezzi, Director of Analytics & SEO.

Once the Fairmont team began using Google Analytics, they were able to see their audiences more clearly and tailor messages to fit. The results were impressive: a doubling of bookings and revenue from social media. Check out the video below to learn more. 
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Have him in circles
35 people
Adam Brownstein's profile photo
Shahida Pervin's profile photo
Nic E's profile photo
Gareth Hone's profile photo
Madame Nicole Silverman's profile photo
Lindsay Gould's profile photo
Mary Keane-Dawson's profile photo
Evolution Distribution's profile photo
Francesco Ferruzzi's profile photo
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Portfolio CEO- Travel, tech and media
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  • Big Worldwide
    CEO, 1996 - present
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