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Peter Gould
Works at Big Worldwide
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Quick video case study: Fairmont Hotels & their use of Analytics.

Fairmont is famous for its nearly 100 global luxury hotels, from the original Raffles Hotel in Singapore to the grand Empress Fairmont in Victoria, B.C. The variety of the properties can make social impact tricky to measure, says Barbara Pezzi, Director of Analytics & SEO.

Once the Fairmont team began using Google Analytics, they were able to see their audiences more clearly and tailor messages to fit. The results were impressive: a doubling of bookings and revenue from social media. Check out the video below to learn more. 
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Have him in circles
33 people
Forest Key's profile photo
Madame Nicole Silverman's profile photo
John Gould's profile photo
Sean-Taylor Williams's profile photo
Mark Brown's profile photo
Evolution Distribution's profile photo
Phil Ingram's profile photo
Pedro Colaco's profile photo
Shahida Pervin's profile photo
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Portfolio CEO- Travel, tech and media
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  • Big Worldwide
    CEO, 1996 - present
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