I think all depends on the user´s needs. I personally use it to find new content.. and that´s why I like this one..but, there are other people like my brother, who use G+ to save his pictures and videos, and share them with the family.
Yeah +Peter G McDermott The one on the TV was great to finally see though. What I like in an ad is to see a real application of a product than a flash 'This is the many things you can do' view from the company selling it.... I think this one is great because it shows one part of the product and shows the potential of using in the real world.... Little enticing, snippets of other abilities in future ads will work great alongside this one!! Works really well ;)
+Peter G McDermott Very well done, BUT you need to allow the music at the end fade away instead of cutting it off. It may seem like a small thing, but for me, it was the one thing that told me this was not created by the likes of Google.