Google Must Remove the Suggested Users List and Here's Why
There has been a lot
of conversation going on about Search Plus Your Work, +Google+
, the Suggested Users List and the Hot List. In all reality, you can bark all you want about the "What's Hot" list, but it isn't important. That is a transient pulse of what is being share and doesn't result in anything but momentary exposure for people with engaging content--I use the term engaging loosely.
matters is the Suggested Users List (SUL) and Search Plus Your World (SPYW) and I think that there are a lot
of people afraid to talk about it.
Now that people connected into Google+ have SPYW by default, they are exposed to content that has been suggested by users of this network, chiefly, content suggested by people that they
have circled. So if you are looking for "website design" you might find several results that come from +1's on the web at large or shares on Google+ from people you follow.
Whoever +1's or suggests the most content on here will have better luck having their "vetted" content pop up in their followers searches. So, when you +1 a website for any particular reason, remember that your followers
will see that when they search for relevant topics.Traditional SEO is Dead
Because of SPYW, whoever has the largest following, has the largest impact in search results, because they are impacting everyone that follows them. If +Britney Spears
+1's a makeup website, then all of the teenage girls that follow her will see that at the top of their search results. Therefore, she is basically offering free PR to that business simply by the virtue of +1ing it on a whim. That can translate to huge money
, especially for someone that has 2,000,000 followers.
You can work on the SEO (Search Engine Optimization) of your website all you want, but social interaction--yes that little +1 button counts--is starting to impact search results more than other traditional methods. Therefore, what you should be focusing on is sharing and engaging people with the content that you want to appear in search results. What sucks about that, is that your G+ content might rise above your regular
content which means bad news if you depend on advertising revenue from the content you post on your website.Why the SUL Needs To Go, Now
Google has made a tremendous
unfair advantage for certain people that they have chosen to show off to new users. These inorganic follows turn into an augmented search-result reality where the people on the SUL have the largest influence on the way Google+ users search the Internet, and their influence will only continue to grow as this network grows.
As an independent content creator trying to find my place in this space and trying to make a living from it, I am at a critical disadvantage from the people that Google has chosen. I have had in-depth conversations with +Eric Rice
, +Chris Pirillo
, +Robert Anderson
, +Hermine Ngnomire
, +matthew rappaport
, +Bruce Garber
, +Paul Roustan
and countless others surrounding this topic.
The general consensus is that Google is taking what should
be a fair playing field and picking favorites. I think Google was naive in doing this, because they may have not taken into consideration the amount of impact, influence and--potentially--money that they were throwing in the lap of people that they have chosen to recommend.
In order to keep this space fair, level and objective and to make sure that they're not handing the Internet to 300 people on a silver platter, Google needs to understand that their mere "suggestion" translates into the potential to make a lot of money and deprive other content creators of the opportunity to succeed.
I have heard several people that work with, around and for Google admit that when Google steps away from the algorithm, things typically don't end well. So, Google, my advice to you is to put an algorithm in place which is democratic and organic. Because, after all, we all like it when things are organic. Isn't that what you're tyring to do with search now?This isn't happy get-together anymore. This is business.
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