A New Way to Optimize Marketing Campaigns on Facebook beginning March 4, 2014. The campaigns still have broad goals, but ad sets allow much more tailored content to enable a businesses to get their money’s worth by zeroing in on their target market. The ads will serve the ad sets, the sets serve the campaigns, and everything can be analyzed, refined, picked over and optimized to deliver the most effective ads. Source: http://bit.ly/1dJtEOt
I'm looking forward to this. What do you think? Do you use Facebook ads? If not, you should. In today's social media environment, you have to pay to play. Not just on FB but on most social media.