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Peter Fletcher
Works at Real Estate Tribe
Attended Curtin University of Technology
Lives in Perth, Western Australia
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Peter Fletcher

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It's time for our local council to start paying attention to the needs of the community.
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Boo! They will lose a lot of sneaky quick coffee business. I will have to check it out soon!
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What my writing coach taught me about my story

Today, I met with John Harman. John is my writing coach. I first spoke to John about writing a book. At the time I figured that, if I was going to write a blog post every day I should write something with a theme that could be published as a book.

So I asked John to give me some feedback about my writing. It was brutal. John made it clear that what I was writing was Mickey Mouse stuff that you could read in any number of blogs. He said that I failed to articulate a new or unique perspective and that much of my writing was little more than an instruction manual.

His feedback hurt. I lost my what writing mojo I had. Since then I’ve struggled to write anything. More to the point I’ve struggled to write anything worth reading. But through it all I knew that John was onto something. I new that his advice and suggestion was on point. I decided to go back for more.

So today we met at the cafe in the State Library. Our discussion started where his feedback had left off. My writing is bland and lacks a sense of struggle. It was more of the same.

"Peter," he said, "if you’re going to write a book you’ve got to have a story that’s worth telling. It sounds to me like you don’t have a story."

I nodded in agreement.

"You’re right, John, I don’t have much of a story. I’ve never played AFL, never run a Fortune 500 company and I’ve never climbed Mount Everest. I’m just an ordinary guy. But I want to write and I want to write something that people enjoy reading."

"The truth is," I explained, "I don’t care if I don’t write a book, but I am going to write 365 posts this year. And I want that to mean something."

"Ok," he said, "but you’ve got to find a way to tap into your struggle. It’s the struggle and the transformation that comes from the struggle that makes for a compelling story. That’s what you need to find."

We talked some more. It led us to my blog post about shark culling. I was proud of that post because of the discussion it created and the number of times that it was shared. John was not so impressed.

"Look, Peter, it was an alright piece, but it provided no new insight. You framed the debate about shark versus human life well but that’s something that’s been done to death. There’s heaps of articles about the ethics of shark culling that have taken a similar path."

"In the end, you claimed that shark culling is a political stunt, but you didn’t reveal the struggle that lead you to that conclusion. What did you have to give up, what did you lose forever to get to that point? How has taking that point of view changed you? There’s none of that in your post. It’s what’s needed if you want your writing to engage an audience."

The penny was beginning to drop. I wasn’t done resisting, though.
"But John, won’t talking about my story all the time be self indulgent? I don’t want to make this all about me."

He thought for a moment, then responded.

"For a start Peter, you don’t have to make every story about you. It can be about others but it still needs to have those elements of struggle and a chrysalis that becomes something beautiful."

"But don’t forget that a good story isn’t about you, it’s about your struggle. It’s about the things you got wrong, the mistakes you made and the obstacles you overcame to get you to this moment in time. Most people wouldn’t consider that to be self indulgent."

The penny dropped with a thud.

He was right. For my writing to be more engaging it needs to have more struggle and more “what’s next.” But most important it needs me to be honest about my mistakes, about my doubts and about my fears.

And that takes courage.

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Peter Fletcher

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Notes from tonight's agent meet up. The message seems to be: increase the volume. 
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Peter Fletcher

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Johnny Cash once sang ”Because you’re mine, I walk the line.” His song was intended to proclame his love and devotion to a woman. But in reality it was – as is so often the case with love songs – a declaration of an unhealthy relationship based on…
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Peter Fletcher

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A light hung off the tent pole. It was an old fashioned globe, one with those curly wires that give off a yellowy, orange glow. It was powered by batteries and would last just long enough to read one of those tacky paperback cowboy yarns. They always…
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Forgot to mention bats,snakes and lizards turning up at in opportune times!and exploding ginger beer bottles!
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Have him in circles
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Peter Fletcher

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A story that's exactly 50 words long

This morning, I ran through treacle for 14.3 kilometres.

Then I flipped tractor tyres and swung kettlebells and dragged weights across a carpark.

After that came the laundry and the mopping and the tidying.

But, on my mother-in-law’s couch, the yelling of the football commentators faded to black. 
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Peter Fletcher

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Gold! Not sure the bride would appreciate The Hoff doing this on her special day. 
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This post is the start of a short experiment. How much would it cost me in Facebook advertising to double the traffic to my website? Over the past 2 months I’ve generated a total of 4,201 visits to my site. That’s an average of 71 visits per day, which…
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I was running this morning with a bunch of super fit athletes, some of whom who were training for the Paris marathon. The pace was easy and the conversation plentiful. Around the 4 k mark someone started to talk about massages. Marathon runners love…
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Have him in circles
1,896 people
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Social media, WordPress and email marketing training.
WordPress, email marketing, CRM, PR, social media, Contactually, Twitter, LinkedIn, Google+, Facebook
  • Real Estate Tribe
    Founder and Online Communication Consultant, 2010 - present
  • Residential Settlements
    Director, 2004 - present
    Social Media Contractor, 2010 - present
    I help maintain various social media accounts from the Real Estate Institute of WA.
  • Curtin University
    Sessional Academic, 2009 - 2009
  • Wentworth Mutual
    Branch Manager, 2006 - 2007
  • Peter Fletcher Realty
    Principal, 1989 - 2006
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Perth, Western Australia
Hopetoun, Western Australia - Kalgoorlie - Perth, Australia - Jerdacuttup, Australia - Esperance, Australia
Digital strategy and social marketing education for the real estate industry.
I teach real estate agents how to generate repeat and referral business using online marketing.

At a personal level I regularly set myself physical challenges. My last hot shower was May 10, 2008. In February 2009 I did 14,181 push ups and on August 30, 2009 I completed my first marathon. 

If you want to see my professional profile, it's on LinkedIn. I tweet about social media marketing - and much more.
Bragging rights
My last hot shower was May10, 2008.
  • Curtin University of Technology
    B. Arts (Hons) Internet Studies, 2008 - 2008
  • Edith Cowan University
    MBA, 2000 - 2001
  • Esperance Senior High School
  • Ravensthorpe Junior High School
  • Jerdacuttup Primary School
  • Curtin University of Technology
    Post Grad. Dip. Internet Studies, 2007 - 2007
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