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Peter Engelhardt
Works at Creative Brew
Attends Caulfield Institute of Technology
Lives in Melbourne, Australia
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Peter Engelhardt

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Let’s clear up the biggest misconception about brand strategy first. Your brand strategy is not your product, your logo, your website, or your name. A brand strategy is a process of evaluating, analyzing and synthesizing the personality and meaning of …
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Peter Engelhardt

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Do you see folks running all over the internet trying to get noticed, trying to be bigger, trying to get heard? Can you smell desperation?
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Peter Engelhardt

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I guess you've paid somebody to build your website or do marketing for you in the past. And you were hoping to get some specific results. I hope you got the results you were after, but if you didn't, the problem might be quite simple: Even if you have a great design and great marketing tactics, ...
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Peter Engelhardt

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Over the last two decades we have been helping companies of all shapes and sizes build local and national brands. I mention this now not to push my own barrow – it's only to give context so you can more effectively judge the quality of my advice. Hands down, the most common conversation I have ...
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Peter Engelhardt

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As we witness the growing influence the connected world is having on our potential customers’ buying decisions, what do you plan to do to keep your brand out there, alive, kicking and continually attracting new prospects? The growing number of online and social tribes is…
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Peter Engelhardt

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Have you ever wondered how large brands like Apple, DHL or Virgin appear to seamlessly build such large empires, while those of us in smaller businesses struggle to make simple marketing decisions? Or how the Nikes of the world get every moving part of their business, from their branding and ...
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Peter Engelhardt

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4.5.2015  New email software walks the line between super creepy and innovation?  Crystalknows wants to disrupt the way we use email by providing you with all the data to correspond with colleagues at a completely new level. In fact, using …
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Peter Engelhardt

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When consumers get a feeling that they’d like to get again, and can’t get anywhere else, you can truly say your business is a brand!
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Peter Engelhardt

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wooh - this could be the game changer social has been waiting for. bye bye facebook?
Simple, beautiful & ad-free.
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Peter Engelhardt

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Over the last two decades we have been helping companies of all shapes and sizes build local and national brands. I mention this now not to push my own barrow – it's only to give context so you can more effectively judge the quality of my advice. Hands down, the most common conversation I have ...
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Peter Engelhardt

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Whenever I look back to my university days, I clearly remember the idealistic view I had of the world. Possibilities were endless, life was spontaneous and the daily grind that becomes a career (for many of us) wasn't on my radar. The only plan I or any of my peers had was to live in the moment.
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Peter Engelhardt

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I've done a little research into online growth opportunities for business - if you thought there was already too many people out there making money online - think again! - 
While they may be scrambling, they do have the ability to throw big dollars at the problem. So where does that leave the bulk of Australian SME's (the backbone of the country) who also want a slice of the pie? Good question. Before I answer that, it's probably a good idea to establish how big ...
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People
Have him in circles
87 people
Tracy Miller's profile photo
Keegan Lillo's profile photo
coolmyplanet.org's profile photo
Jane Riley's profile photo
Cris Popp's profile photo
Phillip Dean's profile photo
Dr. Kristin Endres MSc's profile photo
Judy Shiloh's profile photo
Michael Curtis's profile photo
Work
Occupation
Owner/manager
Skills
Working at the intersection of strategy and design.
Employment
  • Creative Brew
    Owner, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne, Australia
Story
Tagline
Founder of Creative Brew
Introduction
Changing the world one brand at a time. 
Bragging rights
Who needs talent when you have passion.
Education
  • Caulfield Institute of Technology
    Communications and Design, 1977 - present
Basic Information
Gender
Male