Looks like Google is testing their own mortage calculator (query was "interest calculator", but only saw it overnight). If you're in home finance, better take note. They're going to be stepping more and more aggressively into niche industries - we've seen it in credits cards, hotel, travel, insurance, and others.
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- what are you seeing in insurance bossman?Dec 7, 2014
- They keep changing their minds, and US/UK are wildly different, but various answer-box style entities with things like insurance comparison tables. I've seen them test a bunch in auto insurance, but nothing has stuck for long. Not sure if that's a regulatory issue or due to advertiser pushback.Dec 8, 2014
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