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Pete Blackshaw
Works at Nestle
Attended Harvard Business School
Lives in Vevey, Switzerland
4,040 followers|26,590 views
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Pete Blackshaw

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[SUMZZAL]
Moving Photo made by a smartphone.
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interesting...
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Big week for us at Nestle. Congrats to my #KitKat colleagues.
 
Just opened the new Android release. KitKat!
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Beautyful chocolate android!
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indeed!
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Pete Blackshaw

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My annual Ad Age "Year in Review,"  Enjoy!  +Nandu Nandkishore 
For Nestle digital exec Pete Blackshaw, 2013 was a year of tension points: We were wired and tired, loving 'check ins' but secretly craving 'check outs.'
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Thanks for feedback. Hope all is well.
 
A digital/social end-of-year personal reflection I wrote for Ad Age.  Enjoy!!!
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Great one! Thanks for sharing the link between KROQ and Tune in Radio! Keep up the good work!
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A digital/social end-of-year personal reflection I wrote for Ad Age.  Enjoy!!!
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Loved your Advertising Age blog post, +Pete Blackshaw. This following paragraph generated a smile on this end (its message and your awesome writing style). Hope all is well there.

"For me, 2012 was a year of digital irony, digital opportunity and a wee bit of digital excess. The year saw smaller screens, smarter streams, mobile sharing and video daring. We increasingly checked in (to places), checked out (of laptops) and tuned in (to new forms of content distribution)."
~ +Pete Blackshaw - Blog Post in +Advertising Age Blogs, Dec. 10, 2012 
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Good read for we parents scratching our heads about the role of technology in kids lives. Among the questions: "With kids’ technical capacity reaching new levels of sophistication, might we instead see a coming “kidularity,” when the power dynamic between adults and kids are completely re-defined?"
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Have him in circles
4,040 people
Antonia McCahon's profile photo
Matthew Hurst's profile photo
Sam Decker's profile photo
Yogi Akal's profile photo
Mark Hunter's profile photo
LAURA PIERSON's profile photo
Mithila Stewart's profile photo
Eric Richmond's profile photo
MP Crosson's profile photo
Work
Occupation
Marketer
Employment
  • Nestle
    Global Head of Digital & Social Media, present
  • Procter & Gamble
    Brand Manager, 1995 - 2000
  • California Legislature
  • PlanetFeedback.com, Inc.
    CEO, Founder, 2000 - 2002
  • Intelliseek
    CMO, Co-Chairman, 2002 - 2007
  • Nielsen
    EVP Digital Strategic Services, 2007 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vevey, Switzerland
Previously
Pasadena - Pittsburgh - Detroit - Santa Cruz - Sacramento - Boston - Cincinnati
Story
Introduction
Proud father of three.  New Global Head of Digital Marketing and Social Media for Nestle, S.A., based in Switzerland.   Most recently  served as former CMO of NM Incite, a recent joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights.  Author of book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,”  and writes a regular column in Advertising Age centered around the book’s themes.  Pete founded PlanetFeedback.com, co-founded the Word-of-Mouth Marketing Association (WOMMA), and  served as Chairman of the Board of the National Council of Better Business Bureau and a member of the National Advertising Review Council. He’s a 2010 Grand Prize winner of the “Great Minds” award from the  Advertising Research Foundation. Pete is a graduate of Harvard Business School, the University of California at Santa Cruz, and Pasadena High School.
Education
  • Harvard Business School
  • University of California at Santa Cruz
  • Pasadena High School
Basic Information
Gender
Male
Other names
Pete