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Persona Design
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Need a compelling #speaker for your next event?

Lorraine Carter might just be the ideal solution to help you make it your best yet, and one to be remembered!
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A #Rebranding Strategy Guide for Business Owners, Brand Owners and Brand Managers

The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter longstanding rules, and customer preferences evolve — all of which impacts your #brand .

Consequently #brands are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need #rejuvenation , if not a total rebrand, in order to maintain their market leadership.

Rebranding or brand #revitalisation can take many guises from the complete wholesale change of a company, service or product, inside and out, including; name, culture, values, vision, mission, proposition, positioning, purpose, behaviours, tone, visual collateral and all that entails with no connections to the legacy entity.

Alternatively, it can be something less dramatic and of a more subtle, evolutionary nature in the form of a brand refresh.

The question is which is most appropriate for your brand? What's the real difference between a refresh or total rebrand? Most importantly, what are the expected outcomes and financial returns of a engaging in a rebranding process or brand #refresh ?

Here we evaluate and explain in detail the precise differences between each route, the processes and the outcomes.

The case studies of who's done it well, along with a few rebranding disasters and mistakes to avoid are a must read!

We've also included the Top 15 Tips for Ensuring a Successful #Rebrand or #Refresh

Enjoy!
A guide for brand owners and managers in service firms to ensure rebranding success
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Ever wondered what #branding is really all about?

This video will help answer some of your #brand related questions so you're empowered to build yours successfully.

Wishing you growing success!
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Want to make your #brand  No.1 and create obsessive desire for your products or services so your brand becomes a major profit powerhouse?

Checkout this video and discover how to make your brand highly visible, an irresistible customer brand magnet – using systems built to make unknown brands become highly profitable household names.
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Eleven #Branding Lessons: Keeping a Sharp Eye on Your No.1 Asset
 
Once the heavy lifting in creating or relaunching your brand is done, essential care and ongoing maintenance to preserve and protect it must not be overlooked. 
 
“Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain healthy and to grow.  
 
From creation through to end-of-life, a brand can encounter all sorts of unexpected challenges arising from unanticipated corners, not just from the competition. 
 
From a poorly planned campaign to a corporate takeover, and from an outspoken CEO to a badly chosen name, a few examples that made recent headline news are worth a closer look to form takeaways and lessons learned for brand owners and managers everywhere. 
 
Read on to find out eleven lessons learned from recent high profile brand challenges so you can avoid being caught up with similar issues – whether your brand is small or large.
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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How to Use #Brand #Activism to Mobilize Your Customers
 
In 2016, finance professor Alex Edmans, PhD., of the London Business School announced the results of a study into the effect of brand purpose on profit.
 
“I found that the 100 best companies to work for in America beat their peers by 2-3 percent per year over a 28-year period, from 1984 to 2011.” He added that, “To earn profit a company is forced to care about society. It has to make high quality products, or customers will stop buying. It has to treat its workers well, or they’ll leave. And it can’t pollute the environment, or its brand will be hurt.”
 
Dare to care! What is brand activism? It’s a term we’ll all be hearing a lot more about. Historically, people are more familiar with the term consumer activism, which the Financial Times defines as, “The range of activities undertaken by consumers or NGOs to make demands or state their views about certain causes linked directly or indirectly to a company.” In the extreme, such a movement could even lead to a boycott, the FT explains.
 
If you flip that negativity around, but retain the passion, you get brand activism -- a positivity in which a brand’s purpose is seen to bring real value into people’s lives.
 
Your brand’s goal is to give a customer the feeling of a personal connection with the brand via the brand’s purpose.

Read on to find out how to activate your brand and the four different activism #brand #strategies you can consider.
 
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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Persona Design

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Brand Transformation to Increase Your Sales

The business world is in a constant state of flux and #brand #transformation.

Markets change, new trends emerge, #disruptive competitors alter long standing rules and customer preferences evolve — all of which impacts your brand.

Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need rejuvenation, if not a total rebrand, in order to maintain their market leadership.

#Rebranding or #revitalization can take many guises from the complete wholesales change of a company, services or product, to something less dramatic and of a more subtle, evolutionary nature in the form of a brand #refresh.

The choice is to #Rebrand, Refresh, #Revitalise or Build a New Brand entirely.

And then how?

Find out here...
Rebrand, Refresh, Revitalise or Build a New Brand entirely. The question is which and how? Find out your brand transformation solution here.
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#BrandFlops : 5 Lessons Brand Managers Can Learn From Epic #BrandFailures

Successful #branding is not easy. That’s why Coca-Cola, Sony, Microsoft, Ford, Colgate-Palmolive, McDonald’s and more — a few of the world’s biggest #brands — have been responsible for some giant-sized branding flops.

In 1957, the introduction of the Edsel by Ford Motor Company was such a big failure that the name “Edsel” has become synonymous with “huge marketing failure.” In fact, Microsoft founder Bill Gates has singled out this example as one of his favourite case studies in what not to do.

In each of the following cases there are numerous reasons for each of these famous brands falling short. In quite few a thorough brand audit would have flagged up some of the biggest risks before they became text book flops.

These case studies prove it doesn't matter what your size — no brand is invincible. A strong argument for regular brand health checks at the very least.

The question is what can you learn from these big brand busters to ensure your brand never makes the same mistakes?
Successful branding is not easy. That's why some of the world's biggest brands have been responsible for some giant flops. Find out why and how.
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Want to Build Your #Brand? Lorraine Carter Speaking at Bucharest Tech Week

Are you launching a new brand to market or considering rebranding but you're not sure where to start to ensure a profitable return on your investment?

Have you got a really fantastic product or service but you're struggling with how to clearly articulate what your brand stands for and what makes it really different to your competitors?

Are you being dragged into a price war or discounting where only those with the deepest pockets can win?

Perhaps you're actually unconsciously sabotaging your own brand building efforts because you simple don't know enough about how to build a successful brand?

Join me at Bucharest Technology Week, 26th May 2016 together with Ozana Giusca and Lilia Severina to discover how to build your brand so you can create obsessive desire for your products or services, become a highly recognised household name and increase your profits.

Read on to find out more?
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Want to #rebrand or a brand #revitalization or #refresh?

Then this video will probably answer some of your most pressing questions and help point you in the right direction to get not only a big return on your investment but help you identify the keys to making it a huge success so you can become far more profitable.
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#Brand Stories: Critical to Brand #Growth #Strategy
 
The strongest brands have the best stories -- ones that are eminently attention-getting, relatable and most importantly, shareable.
 
In our always-on, always-connected world, brand stories are central to your brand strategy and sharing is a key factor to achieve that essential brand growth.
 
According to John Mellor, Adobe’s vice president of business development and strategy, brand storytelling is “the most powerful tool marketers have at their disposal.” In March 2016, Mellor addressed 10,000-plus attendees at Adobe’s annual conference, telling the audience, “It’s that human touch that helps us connect with customers and it’s those personal connections that transform the experience, because stories evoke emotions and emotions drive change.”
 
In other words you must win the heart to move the mind because people buy with emotion first — product, service or idea — and justify with rational afterwards, regardless of gender or cultural background.
 
Consequently the resonance, relevance and emotional intensity of your brand story is one of the key secrets to increasing your brand success and profit growth.

Read on to find out how brands, small and large, have leveraged their brand stories with great success and some of the key ingredients you need to consider in your brand story in order to increase your brand growth.
  
 
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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Top 10 #Brands for #Customer #Experience and What You Can Learn From Them
 
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos) – CEO Amazon.
 
89 percent of companies expect to compete mostly on the basis of customer experience in 2016 according to a recent Gartner survey, compared to only 36 percent four years ago.
 
If your customers don’t like the customer experience they have with you, there’s a high probability they won’t buy again and they’re highly likely to share their poor brand experience with everyone they know — online!
 
The question here is, when did you last review your own brand or give it a customer performance brand health check?
 
Here we’ll take a look at who has been delivering a great customer brand experience and how they’re doing it really well, contrasted with others on the opposite end of the scale — with actionable learnings for you to take away from both. The latest reports on customer brand performance are eye-openers indeed. 
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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In their circles
74 people
Have them in circles
47 people
Krishnan Sivaramakrishnan's profile photo
Claire Heskin's profile photo
Luis Jimenez's profile photo
Benjamín  Lugo's profile photo
Diamond Website Conversion's profile photo
Josue Cruz's profile photo
Bety Carmona's profile photo
Branding Magazine's profile photo
Esteban Elcoy's profile photo
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+353 1 8322724
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Making Your Brand No.1 In Your Target Market
Introduction
We're award winning branding and design specialists with over 20 years of fantastic experience working with great brands for both the national and international markets.

We work with our clients to help research and define:
• their target market
• what they stand for
• who they want to talk to
• how they want to engage with their ideal customer . . . 
so that we can create and build their brand based on an in depth understanding of their company, their customers and their business objectives.

We help them create "a world of their own" for their brand with a "way of doing things" that matters to their audience and gives them a compelling reason to buy.

We help our clients:
• build their brand reputation
• grow their business
• increase their sales and profitability
• be number 1 in their target market
and occasionally win awards too.