Strategy Guide for Business Owners, Brand Owners and Brand Managers
The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter longstanding rules, and customer preferences evolve — all of which impacts your #brand
are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need #rejuvenation
, if not a total rebrand, in order to maintain their market leadership.
Rebranding or brand #revitalisation
can take many guises from the complete wholesale change of a company, service or product, inside and out, including; name, culture, values, vision, mission, proposition, positioning, purpose, behaviours, tone, visual collateral and all that entails with no connections to the legacy entity.
Alternatively, it can be something less dramatic and of a more subtle, evolutionary nature in the form of a brand refresh.
The question is which is most appropriate for your brand? What's the real difference between a refresh or total rebrand? Most importantly, what are the expected outcomes and financial returns of a engaging in a rebranding process or brand #refresh
Here we evaluate and explain in detail the precise differences between each route, the processes and the outcomes.
The case studies of who's done it well, along with a few rebranding disasters and mistakes to avoid are a must read!
We've also included the Top 15 Tips for Ensuring a Successful #Rebrand