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Persona Design
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#Packaging Design: Top 16 Tips for Great Eye-Catching #Brand Packaging #Design
 
Today’s retail environment is highly competitive place.
         • 70% of purchase decisions are made in store
         • 10% of shoppers switch brand inside a store
 
The question is, how frequently are you benchmarking, health checking and really evaluating your brand packaging design, against not just immediate competitors, profit margins and growth opportunities, but global trends too?
 
These sixteen tips will help keep your brand on trend and develop strong packaging.
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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#Packaging Design: Top 10 #Brand Packaging Design #Trends for 2015
  
Is your current brand packaging #design on trend for the year ahead?
 
Whilst packaging is only one element of a comprehensive brand #strategy, it is among one of the most important.
 
With an average of less than 9 seconds to get your customers attention your packaging must work really hard to close the deal.
 
Packaging can be timeless and iconic, but even the most successful brands need to ensure that their packaging designs remain 'on trend' and relevant to their target audiences.
 
Read on to find out more...
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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Top 10 #Branding Articles in 2014
 
As the year comes to a close, we thought we'd share with you our ten most popular branding articles with readers, some of which you might have missed.
 
I know you'll find at least one that will be very useful to your business.

Enjoy!
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#Brand Differentiation: 30 Ways to Differentiate Your Brand
 
Building a strong brand is the undisputed key to success in today’s business world, and robust differentiation is an absolute must to build a powerful and compelling brand.
 
There are many ways you can differentiate your brand. The skill lies is developing and applying the most effective brand differentiation strategy in a way that appropriately reflects your brand’s personality, values, promise, way of doing things and key characteristics.
 
Your decisions must be made strategically so they are the most relevant to your particular products, services, or business goals - the ones that will strengthen your brand platform, and be most relevant and attractive to your customers - thereby increasing their loyalty and indeed referibility - so ultimately you can grow your bottom line successfully. 
  
Here are 30 ways to differentiate your brand from your competition, many of which we employ, amongst others not listed here, when developing our clients #brand strategies. 
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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#Halloween# Branding: 8 Top Hair-Raising Strategies and Tips to Promote Your #Brand
 
This spine-chilling annual event is now a multi-billion dollar industry throughout the world. In fact it's now the third largest event just behind Christmas and Easter!

Checkout how even NON candy, NON decorative or NON costume related brands can benefit.
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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Brand #Naming: Top Ten Methods for Brand #Name Creation
 
The #brand name of your company, product, service or range etc. is often the first thing anyone will come in contact with. It’s your first impression.
 
The question here is, do you want your first impression with your primary audience to be something that’s interesting and helps tell your story? Or do you want something that sounds like many others, an industry or category norm but consequently has less impact because it blends in with the rest.
 
Check out how you can create a powerful brand name that’s memorable and resonates with your target audience while adding amplification to your overall #branding strategy.
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#Brand #Profiling: Top 6 Components to Creating a Strong Brand #Personality 
 
Your brand is much more than merely a product or service, or a logo. Brands are an experience—the relationship between your business and your customers—to create an exceptional customer experience, your brand must have an irresistible personality.
 
To quote Martyn Newman PhD “In the information age and globalised economy where values and meaning matter more in the market place, the value of emotional capital increases. This creates brand value and goodwill and results in repeat sales through customer loyalty, lifetime relationships and referrals. In other words, the brand is more than a name or a logo; it creates trust and recognition and is a promise and an emotional contract with each customer.”
 
Brand profiling is the systematic process of creating, developing and implementing your brand character and personality through shaping its brand promise, values, the do’s and don’ts of its behaviours, story, emotional benefits, its culture and what it stands for and so forth.
 
It’s this humanized entity that gets your brand message out into the market, cuts through the noise and gets the attention of your primary customers in a way that matters to them.
 
When creating and developing the profiles for our clients’ brands we use our bespoke Personality Profile Performer™, a systematic approach which underpins the commercial, rational, and holistic aspects of successful brand profile building.
 
The following six key elements are representative of some of the core ingredients included within this branding process, used to create and deploy a compelling personality for your brand.
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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Top 10 #Branding Articles in 2014
 
Have you ever wondered which Persona Branding and Design articles are the most popular with readers?
 
Today we're giving you an exclusive peek into our top ten most popular posts of 2014, some of which you might have missed.
 
I know you'll find at least one that will be very useful to your business.
Enjoy!
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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Christmas #Branding: Top 10 Tips for Infusing Your #Brand with Seasonal Spirit
  
At this time of the year, having a seasonal marketing strategy can deliver tremendous ROI for your brand. Customers love to see #brands getting into the Christmas spirit. But just as with any branding strategy, it’s important to make sure your Christmas branding is authentic, meaningful, and engaging and most importantly – congruent with what your brand stands for.
 
Christmas branding doesn’t have to be complex or expensive to be successful. No matter the size of your brand, you can engage in authentic, meaningful seasonal strategies and initiatives that preserve your brand values, story, and loyalty without devaluing the core of your brand amongst the Christmas mayhem.
 
Here are our top 10 tips on what to do - and what not to do - in order to bring the seasonal spirit to your brand and elicit a positive and profitable customer response.
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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If you didn’t build Christmas into your #brand strategy this year, now is the time to include it in your brand planning for 2015 or massively enhance what you've done this season!
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#Brand Trends: Top 20 #Branding #Trends for 2015
 
As 2014 draws to an end, now is the time to review, revamp, and update your #branding strategies. 
  
To be successful in the coming year, #branding will need to be even more customer-centric. Honesty, transparency, personalisation, and social responsibility will hold centre stage, and the technologies that drive an effective #brand strategy will be mobile, responsive, and real-time.
 
Successful branding is the key to driving #business growth and #profitability - and in 2015, it will be more important than ever to have a strong, thriving brand. The question here is, does your brand strategy include these key trends?
 
Read on to find out the top 20 branding trends for the year ahead... 
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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CEO Brand Leadership: How Does Your #Leadership Impact Your #Brand?
 
#Branding is the dominant decider for competing successfully in today’s business world.
 
However one of the often overlooked yet most important drivers behind the success of a brand is the leadership of the managing director or CEO within the business.
 
Find out why the CEO's or MD's leadership has such a powerful influence on a brand's success, how successful leaders shape brands and are critical to the overall brand's profitability.
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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#Packaging Design: How It Can Make or Break Your #Brand
  
In a fast-paced and highly competitive world, packaging #design has become one of the most crucial elements for communicating your brand and standing out from the competition.
 
You might have the most amazing brand and product offering in your category but without really strong packaging design your efforts to get noticed are a lot more difficult. 
 
Research shows that you have less than 9 seconds to engage your customer and close the sale.
 
That means your packaging design has to stand out in amongst all the other thousands of distractions clamouring for attention in your typical retail environment, communicate your brand message in the blink of an eye and give your shopper an incredibly compelling reason to buy!
 
Checkout the key characteristics of highly effective #brand packaging design.
Branding, Brand Creation & Design. Hot & Happening, Check out our blog for all the latest news, trends, innovations in the world of branding and design.
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People
Have them in circles
39 people
Branding Magazine's profile photo
Josue Cruz's profile photo
Gudelia Maldonado's profile photo
Luis Jimenez's profile photo
Diamond Website Conversion's profile photo
Krishnan Sivaramakrishnan's profile photo
Claire Heskin's profile photo
Osman Mundhree's profile photo
Duffy Agency's profile photo
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+353 1 8322724
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Making Your Brand No.1 In Your Target Market
Introduction
We're award winning branding and design specialists with over 20 years of fantastic experience working with great brands for both the national and international markets.

We work with our clients to help research and define:
• their target market
• what they stand for
• who they want to talk to
• how they want to engage with their ideal customer . . . 
so that we can create and build their brand based on an in depth understanding of their company, their customers and their business objectives.

We help them create "a world of their own" for their brand with a "way of doing things" that matters to their audience and gives them a compelling reason to buy.

We help our clients:
• build their brand reputation
• grow their business
• increase their sales and profitability
• be number 1 in their target market
and occasionally win awards too.