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Perry Bernard
Works at Forge Online
Attended University of Auckland
Lives in Albany, Auckland, New Zealand
281 followers|78,727 views
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FYI - some info from John Mueller - in case you don't know who this is - John is with Google and heads the Webmaster forums.
 
We're slowly rolling out a new hacked page classifier and noticed a small number of misclassifications. We're sorry for any trouble this may have caused -- we are working on addressing the issues. If you feel this incorrectly affects your site, you can give us feedback at https://docs.google.com/a/google.com/forms/d/11ja4RG490nWbbcHdn-g22l5kBsrRJjn3mbHzjcnHcYY/viewform

Edit: I recommend having someone who has worked with hacked sites before (or post in the forums or a webmaster community of your choice) double-check your site. If your site is really hacked, you need to fix that in any case. Don't just remove the hacked content, also close the hole that allowed them to place content there in the first place.
Drive
Feedback on "may be hacked" classificationIf pages from your site are currently shown with a "may be hacked" label in Google web-search, and you are certain that this is not the case, please give us more details below. For more information on dealing with hacked sites, please see https://www.google.com/webmasters/hacked . If you're not sure about hacked content on your site, or have trouble cleaning it up and securing it properly, please post in our webmaster help forums at https://sup...
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Perry Bernard
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SEO Tech Talk  - 
 
What is a 301 redirect?

Fairly simple really: It is an instruction in a website that sends all traffic from the called URL to a new URL. A called URL is a web page address that is entered into a user's browser or exists as a link and is requested from the domain. In plain English: When you try to visit a web page that either no longer exists, or has permanently moved to a new address, this instruction by the website tells your browser where to find the new page that replaced it or another page to go to en lieu of the old page. The new page may or may not be what you were looking for. 301 redirects are normally set when a website administrator wants to remove or relocate a page, but they are also necessary when a website structure is replaced with a new one that doesn't (for whatever reason) allow the administrator of the website to simply re-use the same page URLs.

When setting a 301 redirect, approximately 90% of the web page's rank is preserved until such time as the new page and its content gains (or loses) rank to a new position in search engines.

301 redirects are needed when search engines' still hold old web page addresses that are no longer valid. They tell search engines where to find the replacement page in exactly the same way that they redirect a human visit from search.

301 redirects are also needed when pages may be called from existing bookmarked links or other referring sources that are no longer connected to the original page.

Wildcard 301 redirects can be used when very large website structures still have many URLs in search engines, but those URLs have little or no value in pagerank. This ensures that all attempts by the search engines or visitors to reach the old pages will still land on a valid page, section or category where applicable.

Wherever possible, ALL pages in any old website structure that have permanently moved should have a 301 redirect to some other valid page.

Attempts by any crawler, bot or human visitor to access a page that no longer exists and is NOT redirected will result in a 404 Error (page not found).
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Perry Bernard
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SEO Tech Talk  - 
 
Hands up anyone who has switched their site to SSL? Anyone? If yes, got any conclusions on effect on rank? It is a factor, but wondering if it is seriously even worth doing if the site doesn't collect client data in any way - like just a 5 page business profile site for instance.
Also, if YES, what level of SSL did you choose and why?
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Trey Collier's profile photoPerry Bernard's profile photo
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+Trey Collier , I will be working on a list of about 100 factors in my next ebook. Pure guesswork and fiction ;-)
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Perry Bernard

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The Dental clinic on Franklin road
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A pretty sunset at Muriwai.
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Perry Bernard
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Google  - 
 
I seldom search from mobile, because I sit in front of a desktop all day long anyway, but has anyone also noticed the "mobile friendly" label on Mobile SERPs lately? Yesterday was the first time I have seen it, but as noted, I seldom check via mobile so possibly has been there a while. Hopefully that has a really good effect on CTR for mobile compatible sites. Now is obviously a great time to get an old site updated to responsive.
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Hortense Soulier's profile photoAnkita Sharma's profile photoPerry Bernard's profile photoMatt Staton's profile photo
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+Perry Bernard Merry Christmas to you too!
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Have him in circles
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Perry Bernard
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Google  - 
 
Today I received my first email from Google Webmaster Tools regarding a CMS that is out of date. Never had one of these before - Google reports that a site I manage has Joomla 1.5 and provides a link to Joomla for me to update this CMS. (we already have a couple of days ago - but as you know, GWT runs a few days behind).
Has anyone else had emails like this? Never knew Google made such recommendations.
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had seen it in the past from a wordpress install. Which makes sense, so many sites run wordpress and if not updated will be vulnerable. 
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Perry Bernard
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General Discussion  - 
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Trey Collier's profile photoPerry Bernard's profile photoKate Toon's profile photo
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+Trey Collier
Me? I wish. More often I get Kathy Bates :-(
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Just 4 hours 'till 2015 begins! YES America, we DO get this before you do, every year! ;-)
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Happy New Year to you, Trey. We've sent the little kids to bed already. Now counting down the last 75min. 2015 had better be better than this one!
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Some people pull out all stops when lighting up for Xmas. In Auckland some streets have become renowned for being beautifully lit at almost every home. This is an example on one such street - Franklin road, where participating residents get their entire December power bills paid for by the power companies. Does anyone else have any similar examples?
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The beach we are staying at for a couple of nights. Yes, that IS an active volcano out to sea, spouting smoke.
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Nicholas Chimonas's profile photoPerry Bernard's profile photo
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+Nicholas Chimonas this is the Bay of Plenty at Ohope beach looking out toward white island - an active volcano. This picture is just from my phone and doesnt do it justice.
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General Discussion  - 
 
Search marketing a highly rated skill on LinkedIn.
 
SEO is Still One of the Hottest Skills for Job Seekers

LinkedIn analyzed 330 million profiles that got new jobs in 2014 and classified the most common skills of those who were hired: http://blog.linkedin.com/2014/12/17/the-25-hottest-skills-that-got-people-hired-in-2014/

My takeaway - learn SEO, stats, and technical skills and you'll be eminently employable.
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Nikunj Bakraniya's profile photoTrey Collier's profile photoPerry Bernard's profile photo
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+Nikunj Bakraniya yes, it's quite good for that. Our sister agency often picks up work through the network there.
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People
Have him in circles
281 people
HOW SEO's profile photo
Peter Hatherley's profile photo
Pallab Deb's profile photo
Raghav Raaz's profile photo
Bang Fani's profile photo
Dawn Anderson's profile photo
Damir Vuckovic's profile photo
Alan Mitchell's profile photo
Vince Dickson's profile photo
Education
  • University of Auckland
    BAHons Linguistics, 2002 - 2006
    Semantics, Grammar, Phonology, Morphology, Syntax
  • Tokoroa High School
    1982 - 1986
  • Auckland University of Technology
    Teaching, 1998 - 1998
    Certificate in tertiary teaching
  • Google
    GAIQ, 2013 - 2015
    GAIQ Certified 02048259
  • Google
    Google Analytics Academy, 2013 - 2013
    Certified, Oct 2013
  • MIT
    Electrical
    Class-A electrical license
Basic Information
Gender
Male
Looking for
Friends, Networking
Other names
http://perry.bernard.co.nz
Story
Tagline
SEO, with a passion for studies of Semantics, Morphology, Grammar & Phonology
Introduction
Love to share some ideas with you, so have started a website with ramblings about things I am interested in. Please visit here.
I'm an immigrant to New Zealand, lived here most of my life, but am still very 'European' in many ways. I have a passion for linguistics and love the study of the science of language: grammar, syntax, morphology and phonology. I speak several languages too, and my biggest wish would be to learn many more if I can.
I've got kids, first time around version, second time around version, and inherited versions ;-) What's life without kids, eh?
These days I work as a digital marketer for a design and marketing agency that also builds websites. I'm proud to work there and would be great if you checked in here to visit.
Bragging rights
You name it, I've done it, survived it, been hit, got up, been broke, got up, been divorced, got up. Ain't nothing gonna stop me getting up again, short of losing both my legs, and even then I'm gonna find a way.
Work
Occupation
Digital Marketing strategist for a marketing agency - SEM, Social Media, CPC, part-time blogger and author
Skills
BAHons - postgraduate degree in Linguistics (Grammar, Morphology, Syntax, Semantics & Phonology). Google Analytics Academy certified, Google GAIQ certified, Cert in Tertiary teaching, experience in online business ownership, marketing & management since 2006. Business ownership and management since 1990. Import, retail and wholesale distribution. Business financial management. Class-A electrical service specialist. Basic proficiency in Russian language, conversational German, fluent in Dutch and English, basic understanding of PIE derived languages: Latinates, Slavic, Germanic. Watchmaking including mechanic wristwatch service and repair. Photographer.
Employment
  • Forge Online
    Online Marketing Optimiser, 2013 - present
    Digital marketing specialist for Forge. Forge is a marketing and design agency that is now also offering digital marketing services including Web Design using WordPress - the world's most preferred CMS, Google PPC and Organic marketing, Social Media marketing and a blend between digital and traditional channels. Their approach to clients is to partner with their business with the aim of building success. This is achieved by way of a holistic approach and one that does not 'sell' services, but rather provides effective marketing solutions for every unique and individual business' needs. Forge is an outstanding employer and I'm proud to work for a company that values it's employees and customers. Visit their site: http://forge.co.nz
  • Kodak New Zealand
    Technical Support Specialist, 1995 - 2006
    Kodak was the undisputed film giant, and will always be a legend in the photographic industry. My role at Kodak New Zealand, then located in Stanley street in Parnell, Auckland, was to provide training services to three major client groups: Kmart, The Warehouse and Kodak Express stores, nationwide. The role involved conducting two-day seminars on technical operations of photographic lab, photographic sciences including chemical management and understanding of process control, quality assurance and basic operational repairs and maintenance of plant.
  • Eurowatches Limited
    Owner, 2006 - 2011
    Eurowatches was a parallel import and retail company, providing name brand wristwatches at heavily reduced prices. Products were sourced from Seiko and Citizen distributors in USA wholesale channels, or from wholesale suppliers in the greater Asia-Pacific region - products were from official channels, A-grade items, that were in excess to retailer supplies and knowingly sold to grey market and parallel market distributors by the manufacturer, but without official manufacturer warranty in order to delineate market segment and retain some value for the retail channels.
  • Linguatek Limited
    Owner, 2002 - 2011
    This company operated as a subcontractor to Kodak New Zealand
  • Impact Photographics Limited
    Owner, 1990 - 1994
    I worked in collaboration with two business partners to establish a photographic processing retail operation, photo studio, wedding and events photographer, framing business and camera retailer. As at 2014 this business is still in operation, but I sold my share in 1993, staying as an employee for approx 1 year, and departing NZ in 1994.
  • Horsham Colour
    Operator, 1994 - 1995
    Lab operations, printer and chemical quality control.
Places
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Currently
Albany, Auckland, New Zealand
Contact Information
Work
Phone
+64 09 302 0447
Email
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