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Perry Bernard
Works at Forge Online
Attended University of Auckland
Lives in Auckland, New Zealand
395 followers|134,114 views
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Perry Bernard
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General Discussion  - 
 
 
Every now and the we get a rotten apple in our client barrel. They're difficult, nit picky, they question costs or they're just plain rude. 
Of course try to resolve there issues but also remember some clients just aren't that into you. 
Set them ( and you) free and move onto bigger, better things!!
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Perry Bernard

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I'm a linguist first and foremost, after all.

Anyone with an interest in Linguistics might appreciate this. Or not. If you do, I'd love to start a discussion.\

Linguists are looking for the answer by comparing languages. That's a fundamental failure to understand why language even exists.

perry@bernard.co.nz
https://crankedseo.com
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Perry Bernard
owner

Google  - 
 
 
Still worried about this? Well here's a quick tip:

Go to the source code of your web page and one by one copy the URL of your CSS or JS files to paste into Google Search Console. (you have to have your site verified in GSC already). If you need help with Google Search Console, or performing these tests on your website, visit here: https://goo.gl/8fKWSO

Test 1) paste the URL into the Robots tester. Google will tell you whether the file is blocked by robots or not.

Test 2)  Fetch as Googlebot (either desktop or mobile will do). Perform the Fetch, but don't submit. If Google responds with "success", then your file is accessible.

If you pass both these tests, you can RELAX.
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Kate Toon (Kate Toon Copywriter)'s profile photoPerry Bernard's profile photo
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+Kate Toon learning from the homecoming queen. ;-)
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Perry Bernard
owner

General Discussion  - 
 
I actually agree 100% with this. "Good" SEO has only just started to become a reality in the last 2 years. Prior to that it was always just trickery of either search engines or users or clients. ;-)
 
#SEO TIP: A lot of people stress out about algorithm changes. 
But the truth is, if you've been following SEO best practice, then you're unlike to be affected. My site has maintained consistent high ranking for nearly five years.

Why - well one reason is that I don't do dodgy SEO. Simple huh?
+Jill Whalen 
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Trey Collier's profile photoRobert O'Haver (InternetAdPro)'s profile photo
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Perry, I agree with you I don't understand why some SEOs are still trying to trick search engines it takes far more work and it never lasts. 
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Perry Bernard
owner

General Discussion  - 
 
 
The amount of business owners I speak to that are blindly throwing money at cheap, useless SEO is alarming. Here's why crappy SEO is a total waste of time.
http://media.blubrry.com/works_media_podcast/p/s3-ap-southeast-2.amazonaws.com/worksmedia/episode-28.mp3 Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS Keynotes If you’re a small business owner and you’re have concerns about what your SEO agency...Read More
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Sanjay Parekh's profile photo
 
Agree! There are so many operators and it's these few that are giving SEO a ongoing reputation issue. There are many who are doing smart yet ethical SEO. #SEO
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Perry Bernard

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Google Fetch as Googlebot - Beware!

This is a pattern is what I would like to call "fetch shock" and is especially noticable when using the "Crawl this URL and its direct links" function.

Rank is established gradually as your content gets processed by the Google algorithm. It's not done when the site is crawled. Instead, the crawler simply reports back data and the data is set aside against your domain and processed when system resources are available. The part of the algorithm assigned to building statistical profiles for your website using data heuristics builds an impression of your site, which is then compared to other sites along a complex continuum - that's called "rank".

By using Fetch as Googlebot during or after processing of your site, you can temporarily or permanently 'upset' the current status, because you force Google to rapidly submit content via the crawler to the processing system. The assessment of that content may or may not 'agree' with where the algorithm was up to immediately before you used the Fetch command. In fact, it's possibly going to cause a sudden rush of 'unknown' data to the analysis. That is most likely to immediately drop your rank.

Why does it drop?

Because the rapid submission of content creates a rush of unprocessed data. The ratio of unprocessed to processed data bulges toward unprocessed based on whatever content differs from that in Google's processed cache.  This volume of your site will have a zero contribution. When you have more new data, and that data has zero processed value, your median also moves toward zero. Ergo - you lose rank.

This is not to say that using Fetch as Googlebot is a bad idea. You just need to be aware that it can cause some degree of Fetch Shock.

Will you recover from it?

No. Your exact position may never be the same again. It will depend on the contributing value of the new data, once that data is processed. Your rank may improve if the balance of the data weighs positively once processed. The opposite is also possible.

What should you do?

There is no do or don't in relation to using Fetch as Googlebot, but if you haven't prepared your client for the possibility that it can have a sudden and dramatic negative effect (which may recover just fine, or not), don't Fetch. Patience is a virtue. Successful Fetch will almost guarantee rank. It doesn't make any promise as to where that might be. And it could be at position 258, not #1.

Image: Fetch as Googlebot executed on the day the green "impressions" line took a dive. Partial recovery indicated at the end of the graph. Impressions and position indicated for a single keyword. Data source and image from Google Search Console. Learn about Google search Console here: https://goo.gl/8fKWSO
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Perry Bernard

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In Google: First You Get Impressions, Then You Get Position, Then You Get Clicks.
By Perry Bernard - Organic Search (SEO) Specialist.

The answer to "why is my website not in Google search right now?" is often one that business owners find hard to get their head around. The fact is, getting ranked takes ages. Here's some cold hard facts you probably need to be aware of to have a realistic view of what might happen:

1. First, after launching a new website, you have to wait until your website starts getting search impressions in Google search. Usually, that starts off on some page you don't want it to be on, like page 27 of search. NOT on page 1.

2. Next, you do some more waiting. Eventually, your website starts getting some half decent rank positions, like the occasional page 1, a bunch of page 2 and a lot more on page 3 and later.

3. Finally, after you've waited some more, you get enough searches getting you onto page 1 that you get some half decent traffic from it.

Images from Google Search Console. Find out more about GSC here: https://goo.gl/8fKWSO

This process might have taken 6-12 months. And: it depends on your website deserving the rank position relative to its rank competitors. This does not relate to whether or not your business is bigger or better at serving its clients than the competition. Self confidence is not a ranking factor in Google.

If your website isn't sufficiently SEO'd to be better than the rank competitors' websites you will never reach the 3rd stage of this process.

These are the cold hard facts of Google organic search.

Need help with it? Contact Forge Online on Auckland 09 302-0447 during business hours and ask to speak to a sales consultant, or visit Forge Online here: http://goo.gl/Swzz56
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Perry Bernard
owner

Google  - 
 
 
#SEO tip. Google has a need for speed! Cutting down your site load time by even half a second could see Goggle giving you more ranking love. And remember mobile sites need to load even faster. Sign up to my FREE 10-Day SEO Challenge for more tips and tricks. 
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Perry Bernard

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Still worried about this? Well here's a quick tip:

Go to the source code of your web page and one by one copy the URL of your CSS or JS files to paste into Google Search Console. (you have to have your site verified in GSC already). If you need help with Google Search Console, or performing these tests on your website, visit here: https://goo.gl/8fKWSO

Test 1) paste the URL into the Robots tester. Google will tell you whether the file is blocked by robots or not.

Test 2)  Fetch as Googlebot (either desktop or mobile will do). Perform the Fetch, but don't submit. If Google responds with "success", then your file is accessible.

If you pass both these tests, you can RELAX.
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Perry Bernard

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An Essential Guide to Using Yoast SEO for WordPress

Image used with permission: https://yoast.com

The following is my own personalised how-to guide for using the “Yoast SEO” plugin for WordPress, formerly known and “WordPress SEO”, valid for version 2.3.4, but also applicable with some minor differences for previous versions from 2.0 and upward. I give this SEO plugin 9.5 out of 10 points and probably the best choice of all SEO plugins I have trialed. I’ll look at the following key elements in this overview: General, Title & Metas, XML Sitemaps, Tools, Search Console, and Yoast SEO Meta Box on individual pages.

Yoast SEO is an absolutely fabulous tool for WordPress users. Whenever I set up a new development server for a client’s website build, Yoast SEO is included in every single WordPress installation. It’s our “go-to” SEO product for WordPress. I generally won’t bother looking at any other SEO plugin, because Yoast SEO does pretty much everything that I need for most clients’ SEO projects. Yes, I do use other plugins in WordPress that I use for SEO purposes, but they might not necessarily be an SEO plugin as such. Things like header and footer code insertion, or 301 redirect plugins. I’ll detail those in another article some time. Yoast SEO also comes in a Premium version, which I’m yet to trial, plus there are a further three extensions for Video SEO, News SEO and Local SEO. When I get the chance, I’ll be putting those to use and reporting on how I was able to put them to best use, but for now, let’s continue looking at the free version of Yoast SEO...

If you own or operate a WordPress website, you really need to use this plugin.

My Essential Guide to Using Yoast SEO is a 6000 word overview in easy-to-follow language with contextual links to other resources to help you on your way. Get free access to a comprehensive 10 Step Guide to SEO, extensive SEO Glossary with explanations on just about anything you can think of for SEO, plus insights into the Google Ranking Factors for 2015.

It's free. Enjoy.
https://crankedseo.com/using-yoast-seo-wordpress/
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Perry Bernard
owner

Google  - 
 
Just a quick tip for Google My Business:

If you've requested verification using the postcard method, and then waited... and waited.... and waited... and then finally it came after the 30 day period had expired... You won't be able to verify the Google+ page any more because the verification function will have expired, BUT if you request a new postcard, and then just enter the PIN number you got from the first postcard, it accepts your entry.
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Laura Tulloch's profile photoKate Toon (Kate Toon Copywriter)'s profile photoSue Whittaker's profile photo
 
great tip thanks
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Have him in circles
395 people
Bridesmaid Dresses NZ's profile photo
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Education
  • University of Auckland
    BAHons Linguistics, 2002 - 2006
    Semantics, Grammar, Phonology, Morphology, Syntax
  • Tokoroa High School
    1982 - 1986
  • Auckland University of Technology
    Teaching, 1998 - 1998
    Certificate in tertiary teaching
  • Google
    GAIQ, 2013 - 2015
    GAIQ Certified 02048259
  • Google
    Google Analytics Academy, 2013 - 2013
    Certified, Oct 2013
  • MIT
    Electrical
    Class-A electrical license
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
SEO, with a passion for studies of Semantics, Morphology, Grammar & Phonology
Introduction
Love to share some ideas with you, so have started a website with ramblings about things I am interested in. Please visit here.
I'm an immigrant to New Zealand, lived here most of my life, but am still very 'European' in many ways. I have a passion for linguistics and love the study of the science of language: grammar, syntax, morphology and phonology. I speak several languages too, and my biggest wish would be to learn many more if I can.
I've got kids, first time around version, second time around version, and inherited versions ;-) What's life without kids, eh?
These days I work as a digital marketer for a design and marketing agency that also builds websites. I'm proud to work there and would be great if you checked in here to visit.
Bragging rights
You name it, I've done it, survived it, been hit, got up, been broke, got up, been divorced, got up. Ain't nothing gonna stop me getting up again, short of losing both my legs, and even then I'm gonna find a way.
Work
Occupation
Digital Marketing strategist for a marketing agency - SEM, Social Media, CPC, part-time blogger and author
Skills
BAHons - postgraduate degree in Linguistics (Grammar, Morphology, Syntax, Semantics & Phonology). Google Analytics Academy certified, Google GAIQ certified, Cert in Tertiary teaching, experience in online business ownership, marketing & management since 2006. Business ownership and management since 1990. Import, retail and wholesale distribution. Business financial management. Class-A electrical service specialist. Basic proficiency in Russian language, conversational German, fluent in Dutch and English, basic understanding of PIE derived languages: Latinates, Slavic, Germanic. Watchmaking including mechanic wristwatch service and repair. Photographer.
Employment
  • Forge Online
    Online Marketing Optimiser, 2013 - present
    Digital marketing specialist for Forge. Forge is a marketing and design agency that is now also offering digital marketing services including Web Design using WordPress - the world's most preferred CMS, Google PPC and Organic marketing, Social Media marketing and a blend between digital and traditional channels. Their approach to clients is to partner with their business with the aim of building success. This is achieved by way of a holistic approach and one that does not 'sell' services, but rather provides effective marketing solutions for every unique and individual business' needs. Forge is an outstanding employer and I'm proud to work for a company that values it's employees and customers. Visit their site: http://forge.co.nz
  • Kodak New Zealand
    Technical Support Specialist, 1995 - 2006
    Kodak was the undisputed film giant, and will always be a legend in the photographic industry. My role at Kodak New Zealand, then located in Stanley street in Parnell, Auckland, was to provide training services to three major client groups: Kmart, The Warehouse and Kodak Express stores, nationwide. The role involved conducting two-day seminars on technical operations of photographic lab, photographic sciences including chemical management and understanding of process control, quality assurance and basic operational repairs and maintenance of plant.
  • Eurowatches Limited
    Owner, 2006 - 2011
    Eurowatches was a parallel import and retail company, providing name brand wristwatches at heavily reduced prices. Products were sourced from Seiko and Citizen distributors in USA wholesale channels, or from wholesale suppliers in the greater Asia-Pacific region - products were from official channels, A-grade items, that were in excess to retailer supplies and knowingly sold to grey market and parallel market distributors by the manufacturer, but without official manufacturer warranty in order to delineate market segment and retain some value for the retail channels.
  • Linguatek Limited
    Owner, 2002 - 2011
    This company operated as a subcontractor to Kodak New Zealand
  • Impact Photographics Limited
    Owner, 1990 - 1994
    I worked in collaboration with two business partners to establish a photographic processing retail operation, photo studio, wedding and events photographer, framing business and camera retailer. As at 2014 this business is still in operation, but I sold my share in 1993, staying as an employee for approx 1 year, and departing NZ in 1994.
  • Horsham Colour
    Operator, 1994 - 1995
    Lab operations, printer and chemical quality control.
Places
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Currently
Auckland, New Zealand
Contact Information
Work
Phone
+64 09 302 0447
Email