Increasing enrollment is the number one job of a college website, but it’s hard to keep prospective students engaged when you don’t know much about them. It’s even harder to make sure you’re getting through to their parents at the same time. Your admissions counselors know how to talk to prospects at a college fair, but can your website get more personal depending on who’s viewing it?
Personalization allows you to target students by academic, athletic, or any other interests, and to target parents with content they find most relevant such as cost and safety. Sign up for our webinar with Evergage to see how personalization can help you recruit students.
You will learn:
- How to serve up relevant content they want to see to keep them engaged and increase applications
- What the differences are between what parents and students look for on a college website
- Strategies for building a relationship based on visitor behavior
Online research is a critical tool for students and parents choosing a college. Sign up to see how personalization can help your college become their first choice.http://www.percussion.com/about/news-and-events/events/webinars/make-your-website-your-best-admissions-officer-with-real-time-personalization