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Per Axbom
Works at Axbom Innovation
Attended Jönköping University
Lived in Yekepa, Liberia
1,242 followers|42,890 views
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Per Axbom

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Our interview with +Kim Goodwin  is out!
 
We dive into the merits of journey mapping with +Kim Goodwin. We also chat about how to evolve processes into principles, getting #UX adopted in your organisation, and UX leadership.
http://uxpodcast.com/93-kim-goodwin-journey-mapping/
A podcast interview with Kim Goodwin about journey mapping, ux principles, adoption and leadership.
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Automated marketing. The marketeer’s dream? What is it, and how does this impact UX? We're joined by Aimee Ravacon from Specopssoft to learn more. 
http://uxpodcast.com/91-marketing-automation-aimee-ravacon/
Automated marketing. The marketeer’s dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations’ digital marketing. (Listening time: 41 minutes) Episode #91: James & Per & Aimee get automated http://t.co/KHJvFTmf0Y #ux #marketingautomation #digitalmarketing — UX Podcast (@uxpodcast) January 23, 2015 References Specopsoft …
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Per Axbom

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Checklista för tIllgänglighet på webben
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När vi bygger webbplatser finns idag möjlighet att nå långt fler människor än med traditionella medier, just för att digitalt innehåll går att tolka och ha
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oj vad bra - tack Per!
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Sign up for updates!
 
Now you can sign up for updates from the new #UX creative leadership conference in Stockholm! http://uxbrutale.com/
An intensive creative leadership conference in Stockholm
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Human to Human. As simple as that.
 
A Return to Simplicity, Empathy and Imperfection in Communication: Human to http://ow.ly/2Ebk31
Tweet. February 24, 2014; 2 Comments · H2HHeader. Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter. Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
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Our first disagreement. Recorded. :D
 
A linkshow. Are you sure you want to delete this? are you REALLY sure? REALLY? Featuring articles by +Peter Merholz +Whitney Hess and Anthony Tseng.
A Link show. James and Per discuss three recent articles found during their digital travels. Has information architecture been hindered by the rise of user experience? What is user experience? and finally how do you make sure that users don’t accidentally delete things? (Listening time: 37 minutes) References: Article 1: User Experience has stunted information architecture by Peter …
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I attempt to slay these #UX myths:

1. UX is about asking users what they want
2. UX is about designing interfaces
3. UX is about coming up with new, trendy solutions
4. UX is about making users understand instantly how it works
5. UX is about digital experiences
1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and…
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Always great fun doing these.
 

A linkshow! We chat about under-resourced digital managers, take a retrospective look at some UI/UX trends from 2014 and discuss Google's crazily named "No CAPTCHA reCAPATCHA"

http://uxpodcast.com/90-not-robots-linkshow/
Episode 80 is a link show. James and Per discuss three articles they’ve stumbled upon whilst roaming the internet. First – Under-resourced and isolate: who would be a digital marketing manager? It’s complex and get more complex by the day. Second – The Seven Most Important UI and UX ideas of 2014. A retrospective look back …
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We talk to survey-meister Caroline Jarrett about surveys and questions. Things to consider when deciding what and who to ask.
An interview with survey-meister Caroline Jarrett.
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1Breaking News; 2Special Report; 3Sneak Peek; 4Q&A w/Unicorn. Renegade Scientists make a new breakthrough! The wow factor report. 5 simple ways to ensure your presentation has the wow factor. Sneak Peek at #Slides. Register for PowToon #Slides Beta Now! Bump yourself to the top of the list by ...
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A transatlantic #UX Q&A crossover show!

We team up with The Dirt Show (a podcast from Boston Massachusetts hosted by +Tim Wright  +Mark Grambau and +Steve Hickey ) to exchange questions about web development and user experience. 
UX Podcast joins forces with The Dirt show and talk to each other about differences between UX and web development in the US and Europe
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häpp! #pust   #polisen   #skitsystem  
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People
Have him in circles
1,242 people
Ronald gustafsson's profile photo
Peder Hedeby's profile photo
Jens Ode's profile photo
Mårten Skånman's profile photo
Nordiska museet's profile photo
Björn Ceder's profile photo
Stephen Anderson's profile photo
Fredrik Marcus's profile photo
Anders Arhammar's profile photo
Work
Occupation
I help companies and people reach their digital potential. You may call me Experience Designer, Digital Strategist or Business Developer. Or just call me.
Skills
User Experience, Usability, Interaction Design, Social Media, SEO, Digital Strategy, Accessibility, Public Speaking, Podcasting, Service Design
Employment
  • Axbom Innovation
    Experience Designer & Digital Strategist, 2010 - present
  • XLENT Consulting Group
    UX Designer & Web Strategist, 2006 - 2010
  • Lumano
    Usability Engineer & Interaction Designer, 2000 - 2006
  • Ericsson
    Web Designer, Web Developer, Web Communications Consultant, 1998 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Yekepa, Liberia - Stockholm, Sweden - Solna, Sweden - Riyadh, Saudi Arabia - Dar es Salaam, Tanzania - Sigtuna, Sweden - Ludvika, Sweden - Jönköping, Sweden
Links
YouTube
Contributor to
Story
Tagline
Giving users superpowers!
Introduction
Today I work as a freelancer within Experience Design andStrategy for digital services and products. This means I work with clarifying challenges and opportunities by bringing a human perspective and visual language to all digital ventures.

Huh? Well, in a nutshell, I draw pictures to help people solve problems and perform better.

Over the past 15 years I have done consulting work for more than 40 organizations, startups as well as leading international corporations.

My clients keep knocking on my virtual door so I'm starting to think I'm probably doing something right. 
Bragging rights
I've moved more than 20 times in my life... inhabited 4 countries and 3 continents. Now I'm happy as long as I'm within 30 feet of my sensational kids.
Education
  • Jönköping University
    Communication Science, 1992 - 1995
  • Sigtunaskolan Humanistiska Läroverket
    International Baccalaureate, 1990 - 1992
Basic Information
Gender
Male
Other names
Pelle