- University of San Jose - RecoletosMarketing Management, present
- AMAComputer Systems Design and Programming, 1997 - 1999
- Cebu Digital HubDigital Marketing Strategist, 2004 - present
- Desired Ranking SolutionGeneral Manager, 2013 - 2014
- Author Solutions Inc / XlibrisAssistant Manager for Lead Generation, 2012 - 2013
- WebbROIOperations Manager, 2011 - 2012
- A & Z Crown Consulting, Inc.Search Engine Marketing Manager, SEO Manager, PPC Manager, 2010 - 2011
Adwords Workshop Day 1 - Introduction to Google Adwords
Day ! deck for Google Adwords Workshop in Cebu 2014, Google Adwords Fundamentals.
Search Setwork Campaign Setup - Adwords Workshop Day 2
In day 2 of Adwords Workshop Cebu 2014, we covered the topic "Setting up and optimizing Google Adwords search network campaigns".
How To Optimize Your Product Pages For Conversions - LemonStand
Product pages are the final step before shoppers decide to purchase. In this post we’ll look at how you can improve them and increase conver
Are We Making Money At Digital Marketing – Or Losing It?
Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicati
What Do Google's Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid
The Rising Digital Storm: SEO and Online Marketing in the Philippines
Back in 2012, local online marketing expert Jason Acidre predicted that the Philippines “will have toppled off all other countries in the wo
Primer on Programmatic Buying and Mobile RTB Triggers in 2014
Programmatic buying simplified.
Google Releases Official Google Publisher Plugin For WordPress - Search ...
Announced this morning on their Webmaster Central blog, Google has released an official Google Publisher Plugin for WordPress. While still i
Content Curation and the Interest Graph: Delivering Context to the Consumer
Today's social media and content distribution platforms are content curation engines at their core. It's the curation of content on these pl
Matt Cutts: "Stick A Fork In It, Guest Blogging Is Done"
Google, and Matt Cutts in particular, has made a number of statements about guest blogging over the past year as the tactic has grown as a l
6 Tips For a Stronger Mobile Presence on Search Engines - Search Engine ...
Find out more on how to create rock solid mobile marketing campaign using 6 easy tips that are often forgotten about.
Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday
It takes quite a bit of effort to create genuinely high-quality guest posts, and many marketers are tempted to find ways to automate the pro
How to Build an SEO Company: @kaiserthesage asks @SEO_Hacker
I’ve known Sean Si ever since I started blogging, and he’s one of my closest friends in the industry. We used to work together for a few cam
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product...
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for product
How Marketing And Probabilities Can Save You $1000’s In PPC Spend - Sear...
Managing PPC Budgets require patience and a marketing mind. In this post, we discuss how leveraging marketing best practices can lead to gre
Turn Google+ Content Into Ads On Google Display Network With New +Post Ads
In their first attempt to monetize Google+, Google made an announcement today about the introduction of +Post ads. These new ad units allow
How Do You Differentiate Yourself From Your Competitors?
I recently acquired a new client that is a competitor of a site to which I’m personally loyal. At a neighborhood party, I overheard someone
Twitter Announces Ad Retargeting Feature Called 'Tailored Audiences' - S...
In an announcement made on their blog yesterday, Twitter is releasing a new product for their advertisers called "tailored audiences." After