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Penny Sansevieri
2,349 followers -
Book marketing expert, book success coach author of "The New Business Card: How a book can get you more media, more speaking, and more business!"
Book marketing expert, book success coach author of "The New Business Card: How a book can get you more media, more speaking, and more business!"

2,349 followers
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5 Simple Ways to Crush Your Networking on Goodreads - 1. Connect with your Goodreads giveaway winners Goodreads giveaways are a fantastic way to improve your networking on Goodreads, especially if you can take advantage of the Kindle option and max out with 100 copies. (Learn what I really love about the new Goodreads giveaway here!) But even if you do print books and only elect to have 10 winners, that’s 10 new readers that have now been introduced to your book. (Check out my essential Goo...
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Five Things You Must Do if You’re Writing Non-Fiction - Writing non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs. But non-fiction books, and the associated book marketing, requires a bit more effort than writing and marketing a fiction book does. Because non-fiction book marketing is a whole different animal. Let me explain. Are you a non-fiction writer? Here’s what you must do to succed! via @bookgal #book...
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Book Lover’s Day: 15 Ways to Help Your Favorite Author - We all need a little help marketing, don’t we? I thought Book Lover’s Day would be a perfect time to give you some sharable tips to give to your readers. Indie authors, in particular, need a lot of help, because there is no publisher backing them. You can literally just take this list and share it on your social media or tweet it out to your fans, to encourage them to help you. I find that a lot of folks want to help authors, but they...
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How Reader Profiles Can Help You Sell More Books - Reader profiles are an author’s version of market research, and what develops from your reader profiles should help determine what book promotion strategies you’re implementing in order to sell more books. Okay that sounds a little technical and perhaps easier said than done, but if you haven’t developed your reader profiles yet, I really need you to take this post seriously. It will help you tremendously. I can’t tell you how many authors ...
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11 Ways to Simplify Your (book promotion) Life - Since it’s Simplify Your Life week, I thought this post would be appropriate.  But I also wanted to write something that wasn’t your cliché type of post, because there are enough fabulous simplify tips out there. But there’s nothing, in my view, geared to the author, the many tasks we do, and the book promotion challenges we face. I’m an author, I have seventeen books out and I also run a book marketing company, so I need to simplify, or I’ll...
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August Observances To Inspire Your Author Marketing - Welcome to our list of August observances and content ideas for your monthly author marketing plan! Please read this NOW, because there are some really fantastic promotions that can be planned around a number of August observances. And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re just another book on the shelf they have no vested interest...
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Amazon Author Central: The Underrated Book Discovery Strategy - Amazon Author Central is an often-overlooked book marketing and book discovery strategy, but it really shouldn’t be in this day and age. It’s free, it’s easy to use, and it’s effective.. Not optimizing it is like leaving money on the table. There’s really no excuse. Speaking of free and easy Amazon strategies, I talked about how “busy” Amazon pages have become lately, and how that’s really affecting book discovery as well, so I...
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Turning Your Book into a 24/7 Book Sales Tool - Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back matter. What does that mean? It means that your About the Author is good, but not great, a list of other books you’ve written is also good, but agai...
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How to Price Your Book for Better Book Discovery - If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly. I started to address this in my first post in this book discovery series, so I’ll dig in a little deeper this time to explain what’s working in the market, and the different steps you can take to ensure you’re staying competitive. What 2017 book sales can tell u...
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12 Key Ways to Make Sure Your Website is Helping You Sell More Books - Is your website a good book marketing asset for you? When I ask this question at writer’s conferences, often very few hands go up. Most authors aren’t really sure if their website is working or not – and they really aren’t sure if it’s helping them sell more books. And with all of the ways to build a site these days – it’s often hard to know what a website really needs in order to be successful. In most cases, the main g...
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