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PennWell Marketing Solutions
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Connecting You with Customers
Connecting You with Customers

28 followers
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Coming up Thursday, April 2, 2015:
Speaker: Paul Andrews — Hear insider tips and lessons on how to use LinkedIn for your marketing and communication efforts at this high-energy, hands-on workshop. Learn about the new tools available that can impact your organization, strengthen your network, and build your company’s brand.
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Could you transition your print publications into “luxury” status?
“In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.”
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How many devices do you need when travelling?
“Jim Lewis, a former State Department arms control negotiator, traveled the world’s trouble spots carrying a smartphone, iPad, iPod and a wireless router. When in China, he carried a phone that wasn’t linked to his U.S. devices as a safeguard against government snooping (he says a colleague visiting Beijing discovered his phone had been probed seven times as he walked from the door of the airplane to the tarmac).”
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Is working too hard your choice?
“Should would be sleeping 4 hours a night, skipping the holidays, and taking time away from our friends and family to work more or should we take a step back and learn to relax a little bit. There are arguments for both of these but I believe people who encourage working harder or working less are sending across the wrong message. The future of work is about choice”
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Study shows mobile and Video content are as important as ever.
“According to the study, 46% of potential buyers researching b-to-b products are millennials today, up from 27% in 2012. They’re now the biggest generational group researching b-to-b products for potential purchase. “We saw a big shift in a two-year time span in the number of millennials that are in the b-to-b purchase path,” said Mike Miller, Google’s director of business and industrial markets.”
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