When you are running an online business, it is extremely important to inspire trust in the people who are your potential customers. In order to sell your products and services, you need to build your credibility but also show your audience aspects of you, as a person, so that they can relate to you, like you and talk about you.
A couple of tips to build the Know, Like and Trust factor
=> Show your face everywhere your ideal customer is spending some time
=> Be consistent with your avatar, username and branding across social media
=> Show personality, be genuine, authentic, real, caring, helpful, with a sense of humor and generally nice
=> Show people some "behind the scene", let them into some of your private moments.
=> Make people feel good and take time to praise and acknowledge them.
=> Show your expertise, answer questions, give feedback, create resources.
=> Don’t pretend to be someone you are not, it will always backfire
=> Show the cracks, the failure and the hurdles and how you overcome them.
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