YouTube updates policies and enforcement to protect families on YouTube and YouTube kids

YouTube is cracking down on content that "attempts to pass as family-friendly, but is clearly not." Here are 5 steps they are taking:

1. Tougher enforcement of the Community Guidelines and faster enforcement through technology

YouTube is using machine learning and automated technology to flag content for human review.

In the last couple of weeks we expanded our enforcement guidelines around removing content featuring minors that may be endangering a child, even if that was not the uploader’s intent. In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines, and we will continue to work quickly to remove more every day.

We also implemented policies to age-restrict (only available to people over 18 and logged in) content with family entertainment characters but containing mature themes or adult humor.

2. Removing ads from inappropriate videos targeting families

This includes videos featuring kids characters in violent, sexual or otherwise not-kid-appropriate scenes.

Since June, we've removed ads from 3M videos under this policy and we’ve further strengthened the application of that policy to remove ads from another 500K violative videos.

3. Blocking inappropriate comments on videos featuring minors

Comments on innocent kids' videos can sometimes be sexual or predatory, and those comments are already removed by YouTube when flagged.

Starting this week we will begin taking an even more aggressive stance by turning off all comments on videos of minors where we see these types of comments.

4. Providing guidance for creators who make family-friendly content

YouTube will soon release a guide for Creators on how to create quality family-friendly content for the YouTube Kids app.

5. Learning from experts

To help us better understand how to treat [cartoons and similar content targeted to adults], we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area.

6. Providing more resources

Across the board we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies.

If you see inappropriate comments or videos on YouTube, flag them!

Learn more on the YouTube blog:
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