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Google intrusive interstitials mobile penalty now rolling out

This only impacts interstitials that are present when someone clicks from Google's mobile search to your web page. It doesn't currently impact desktop or does it impact what you do from within your site.

More about the policy, announced last August:

https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

About the latest update at SEO Roundtable
https://www.seroundtable.com/google-intrusive-interstitials-mobile-penalty-now-rolling-out-23237.html

Via +Mike Blumenthal​, who notes Yelp has dramatically improved their mobile experience
http://blumenthals.com/blog/2017/01/11/yelp-dramatically-improves-mobile-search-experience/
Google have of plenty of notice that yesterday, January 10th, the Google mobile intrusive interstitials penalty would launch on January 10, 2017.Google's Gary Illyes and John Mueller both confirmed it
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