Google to give advertisers more control over where ads appear on YouTube and the Google Display Network

We’ve heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content. While we have a wide variety of tools to give advertisers and agencies control over where their ads appear, such as topic exclusions and site category exclusions, we can do a better job of addressing the small number of inappropriately monetized videos and content. We’ve begun a thorough review of our ads policies and brand controls, and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.

Related news:

Google under fire for posting government ads on hate videos

http://money.cnn.com/2017/03/17/technology/google-youtube-ads-hate-speech/index.html

Get more details on the Google in Europe blog

https://blog.google/topics/google-europe/improving-our-brand-safety-controls/
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