Meerkat moves from live streaming to video social networking - does that signal trouble for the live broadcast industry?

A big problem was getting broadcasters to stick around:

The company’s core issue though — that it could never get users comfortable broadcasting — might be troublesome for others like Facebook and Twitter that are making major investments in this space. Meerkat added new users every month, but the vast majority of them didn’t stick around. The churn was high, an issue Rubin believes is probably industry-wide.

I'd think YouTube and Facebook are big enough to weather some churn. Other players like Blab may have trouble in the long term.

It also makes YouTube's focus on live gaming look like a smart move - I suspect it is for users to broadcast what they are doing anyway (playing video games) than to have to come up with a show every time they go live.

It will be interesting to see which platforms are ultimately successful.

And what is Meerkat going to be doing?

Rubin won’t talk much about his company’s new focus. It sounds more akin to Google Hangouts or Skype, with a priority on smaller, group video chats with people you know versus strangers tuning in.

Read more from +Kurt Wagner at +Re/code:
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