New: Funding Choices lets site visitors pay for an ad-free experience, part of Google's support of Better Ads Standards

With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.

Funding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year.

Here's the new Google Contributor site:
https://contributor.google.com/v/marketing

Apply to be a beta tester:
https://docs.google.com/forms/d/e/1FAIpQLSe8_jRT7niqaXm7tqGQFl_U-D488ywuiNUDnZZKhv27FwNlEg/viewform

See if the ad experiences on your site violate the Better Ads Standards or mislead your visitors.

https://www.google.com/webmasters/tools/ad-experience-unverified?pli=1

Ad Good Experience best practices Guide

https://www.doubleclickbygoogle.com/articles/creating-better-ad-experiences/

Chrome support for the Better Ads Standards

In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

Get more information on the Google Blog
https://blog.google/topics/journalism-news/building-better-web-everyone/
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