The AdSense ad balance tool is back

Ad balance controls help you reduce the number of ads you show to users, specifically the ads that earn you the least revenue, and see how it affects your earnings.

Typically, the bulk of your revenue comes from a relatively small portion of your ad impressions. By only showing the ads that make you the most money, you can improve the overall visitor experience on your site for a minimal drop in your earnings.

AdSense does note that if your site has low traffic, the predictions for revenue behavior may be inaccurate.

Learn more in the +Google AdSense‚Äč help center
https://support.google.com/adsense/answer/7215246
The Ad balance tool is back! You can use it to help you reduce the number of ads you show to users, specifically the ads that earn you the least revenue, and see how it affects your earnings.

You can learn more about how to use the Ad balance tool by visiting our Help Center - https://goo.gl/jxLi1x
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