AdSense introduces Native Ads

There are three Native Ads ad types:

Native In-feed ads: available to all publishers

In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.

More about in-feed ads: https://support.google.com/adsense/answer/7171765

Native In-article ads: available to all publishers

In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.

More about in-article ads: https://support.google.com/adsense/answer/7320111

Matched Content ads: available to eligible publishers

Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.

More about Matched Content: https://support.google.com/adsense/answer/6111336

Learn more on the +Google AdSense blog:

https://adsense.googleblog.com/2017/07/introducing-adsense-native-ads.html

AdSense wants to know what you think: post your comments on the article linked below.
Introducing AdSense Native ads
Introducing AdSense Native ads
adsense.googleblog.com
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