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Great post by +Ray Hiltz 
5 Ways to Optimize Your Google+ Posts
"Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.”  – Google

SEO is now content driven and the best possible experience for users is to provide content that is compelling enough to be shared, liked, +1’d and tweeted.
Read my full blog post here:

Here's a summary of my 5 Tips:
1. Get visual - People love pictures
2. Keep it real - and be nice
3. Write as if your mom will read it - Spelling & grammar?
4. Breaking up is easy to do - Break up your post with spaces.
5. Optimize your Google+ title tags -  Keywords
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