Profile

Cover photo
Pedro Dias
Works at apis3
Attended IADE - Escola Superior de Design
Lives in São Paulo, Brazil
22,469 followers|4,622,654 views
AboutPostsCollectionsPhotosYouTube+1'sReviews

Stream

Pedro Dias

Shared publicly  - 
 
Quando o seu negócio precisa de SEO?
 ·  Translate
Quando precisa de SEO? Existe uma dificuldade em entender o momento certo para investir em SEO, e como integrar essa estratégia em Marketing Digital.
1
Add a comment...

Pedro Dias

Shared publicly  - 
 
Uma tradução e atualização do post em inglês.
Como configurar e validar páginas AMP.
 ·  Translate
Existem várias maneiras de conseguir um template AMP válido. Neste post são mostrados processos detalhados sobre como configurar e validar AMP.
2
Add a comment...

Pedro Dias

Shared publicly  - 
 
I’ve written in the past about how a robots.txt file could look fine, but actually not be fine. For example, maybe you add your directives, a sitemap file or sitemap index file, and then upload it to your site. You think all is good, but you find that directives are not being adhered to, maybe a boatload of urls that are being crawled that shouldn’t be, etc. When that happens, it can have a big impact on SEO (especially on large-scale sites with ...
6
Neeraj Pandey's profile photo
 
Nice Info

Add a comment...

Pedro Dias

Shared publicly  - 
 
BUUuuh Kitteh! BUUuuh Kitteh! BUUuuh Kitteh!
14
5
Add a comment...

Pedro Dias

Shared publicly  - 
 
New Rogue One Trailer: WOWOWOWOW!
10
1
Add a comment...

Pedro Dias

Shared publicly  - 
 
Tema do hangout: Conteúdo de Qualidade - O "Crawlers After Hours" é um Hangout pelos principais usuários e contribuidores do Fórum do Google de Ajuda a Webmasters, abordando temas para Webmasters, SEOs e Google.
 ·  Translate
This Hangout On Air is hosted by Pedro Dias. The live video broadcast will begin soon.
Q&A
Preview
Live
Conteúdo de Qualidade - Crawlers After Hours - S01E02
Tue, August 9, 2016, 6:30 PM
Hangouts On Air - Broadcast for free

2
5
Add a comment...

Pedro Dias

Shared publicly  - 
 
[PT] Link Building e Assessoria de Imprensa
Não leu ontem? Leia hoje! :)
 ·  Translate
Depois de exemplos constantes de casos de punições, traumas com atualizações algorítmicas, diretrizes de qualidade publicadas e inúmeros problemas relatados em Fóruns, grupos de discussão e redes sociais, seria de esperar que os profissionais de SEO tivessem se tornado isso mesmo, profissionais. Porém, à luz de exemplos recentes, continuamos a ver a verdadeira chico-espertice em …
3
1
Add a comment...

Pedro Dias

Shared publicly  - 
 
Google removed the "Demote Sitelinks" section from Search Console. // O Google removeu a opção "Rebaixar Sitelinks" da Search Console 
 
After some discussion & analysis, we've decided to remove the "Demote Sitelinks" setting in Search Console.

Sitelinks are the links shown below search results on some queries, to help users navigate your website. Over the years, our algorithms have gotten much better at finding, creating, and showing relevant sitelinks, and so we feel it's time to simplify things.

We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them. This process is completely automated. Sitelinks have evolved into being based on traditional web ranking, so the way to influence them is the same as other web pages.

Best practices to improve the quality of your sitelinks include:

# Provide a clear structure for your website, using relevant internal links and anchor text that's informative, compact, and avoids repetition.

# Allow Google to crawl and index important pages within your site. Use Fetch and Render [1] to check that they can be rendered properly.

# If you need to remove a page from search completely, use a "noindex" robots meta tag [2] on that page.

Should you run across undesired sitelinks for your site with common queries, feel free to drop by the webmaster help forums [3] to get advice from other webmasters, and to let us know about it. We appreciate all feedback on our search results, and use it to help further improve our algorithms over time!

[1] Fetch & render: https://support.google.com/webmasters/answer/6066468
[2] Noindex: https://support.google.com/webmasters/answer/93710
[3] Webmaster forum: https://support.google.com/webmasters/go/community

45 comments on original post
8
1
Eric Gehler's profile photoPedro Dias's profile photoAndrea Scarpetta (garethjax)'s profile photoWilliam Rock's profile photo
5 comments
 
Wow = that just sucks ... bummer :(
Add a comment...

Pedro Dias

Shared publicly  - 
10
Add a comment...

Pedro Dias

Shared publicly  - 
 
New Blog post: When do you need SEO advice for your business?
When is it recommended to start thinking about SEO or hiring a consultant?
It’s when the time comes to think about a website, that most business owners realise they need some level of SEO advice; hire an SEO consultant, or even have an in-house SEO team down the road. After all, at some point everyone knows they need to show up in search engines when people search for …
4
William Rock's profile photoRon Michel's profile photoJunivaldo Garcia's profile photo
3 comments
 
Fine
Add a comment...

Pedro Dias

Shared publicly  - 
 
[PT] Quer saber tudo sobre Conteúdo de Qualidade? O que é? O Google avalia qualidade? O que o mercado (ainda) entende de errado sobre qualidade? -- Essas e outras perguntas, amanhã 19:30!
 ·  Translate
 
Tema do hangout: Conteúdo de Qualidade - O "Crawlers After Hours" é um Hangout pelos principais usuários e contribuidores do Fórum do Google de Ajuda a Webmasters, abordando temas para Webmasters, SEOs e Google.
 ·  Translate
This Hangout On Air is hosted by Pedro Dias. The live video broadcast will begin soon.
Q&A
Preview
Live
Conteúdo de Qualidade - Crawlers After Hours - S01E02
Tue, August 9, 2016, 6:30 PM
Hangouts On Air - Broadcast for free

View original post
3
2
Add a comment...

Pedro Dias

Shared publicly  - 
 
If you plan to move between HTTP and HTTPS, read on!
 
We collected a few questions from news publishers related to HTTP to HTTPS site moves, but some of the answers are relevant to all webmasters who are considering going secure.
If you have more questions you'd like to see answered, we're listening!

Q: Should I move my site all at once to HTTPS, or bit by bit?
A: We recommend initially moving just a piece of the site to test any effects on traffic and search indexing. After that you can move the rest of your site all at once or in chunks.
When choosing the initial test section of the site, pick a section that changes less frequently and isn't significantly affected by frequent or unpredictable events.
Also keep in mind that while moving just one section is a great way to test your move, it's not necessarily representative of a whole site move when it comes to search. The more pages that you move, the more likely you'll encounter additional problems to solve. Careful planning can minimize problems.

Q: How long should I run my trial?
A: Plan for a few weeks to allow for crawling and indexing to pick up changes, plus time to monitor traffic.

Q: Even though we are starting with only a section, we plan to make the entire site available on HTTPS. To avoid indexing of the HTTPS content early, should we use redirects or rel=canonicals?
A: With redirects in place, you won't be able to test those pages from a technical point of view, so we'd recommend using rel=canonical.

Q: We reference our HTTP sitemaps in robots.txt. Should we update the robots.txt to include our new HTTPS sitemaps?
A: We recommend separate robots.txt files for HTTP and HTTPS, pointing to separate sitemap files for HTTP and HTTPS. We also recommend listing a specific URL in only one sitemap file.

Q: Which sitemap should map the section in the HTTPS trial?
A: You can create a separate sitemap just for the updated section of your site. This will enable you to track indexing of the trial section more precisely. Be sure not to duplicate these URLs in any other sitemaps, though.

Q: Are there any other specific things we need to add to the robots.txt for the HTTPS version?
A: No.

Q: Our HTTPS site redirects non-migrated pages back to HTTP. What should our sitemaps list? Should we list in our sitemaps both the HTTP and HTTPS URLs? What if in the test section the HTTP URLs redirect to HTTPS?
A: List all HTTP URLs in your HTTP sitemap, and all HTTPS URLs in your HTTPS sitemap, regardless of redirects when the user visits the page. Having pages listed in your sitemap regardless of redirects will help search engines discover the new URLs faster.

Q: If we set includeSubDomains in our HSTS header, which domains will that affect?
A: After you migrate your entire site to HTTPS, you can support HSTS preloading for extra security. To enable this, you must set the includeSubDomains directive in the HSTS header.
If the site www.example.com serves an HSTS header with includeSubdomains set, then it will apply to www.example.com and foo.www.example.com, but not example.com or foo.example.com.
Keep in mind however that HSTS adds complexity to your rollback strategy. Our recommendation is this:
1. Roll out HTTPS without HSTS first.
2. Start sending HSTS headers with a short TTL. Monitor your traffic both from users and other clients, and also dependants' performance, such as ads.
3. Slowly increase the HSTS TTL.
If HSTS doesn't affect your users and search engines negatively, you can, if you wish, ask your site to be added to the Chrome HSTS preload list (https://hstspreload.appspot.com/).

Q: We use a single Google News sitemap for our entire site. What do we do if we're migrating our site piece by piece?
A: If you want to use a Google News sitemap for the new HTTPS section, you will have to contact the News team (https://support.google.com/news/publisher/contact/update_domain) to let them know about the protocol change, and then in your HTTPS property in Search Console you can submit a new Google News sitemap (https://support.google.com/news/publisher/answer/74288) for each migrated HTTPS section of the site.

Q: Are there any specific recommendations for Google News Publisher Center (https://partnerdash.google.com/) with HTTPS migration?
A: Google News Publisher Center handles the HTTP->HTTPS moves transparently. In general you don't have to do anything from Google News perspective, unless you're also making use of News sitemaps. In that case, please get in touch with the News team and let them know about the change, https://support.google.com/news/publisher/contact/update_domain. You can also let the team know about changing sections, for example in case you're moving to HTTPS, you can specify that you're moving http://example.com/section to https://example.com/section .
7 comments on original post
5
Add a comment...
Pedro's Collections
Collections Pedro is following
Work
Occupation
SEO Strategy Auditor, Search Marketer and Usability Consultant
Skills
SEO, SEM, Analytics, Search Marketing, Usability, User Experience
Employment
  • apis3
    Managing Partner, 2013 - present
  • engeeno
    Co-Founder and Managing Director, 2011 - present
  • Google
    Webspam, Search Quality, 2006 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
São Paulo, Brazil
Previously
Dublin, Ireland - Debrecen, Hungary - Lisbon, Portugal - Tavira, Portugal
Story
Tagline
Ex-Googler, Internet Marketer and Web addict in between. I love Search, Usability and Design... Still hate spam!
Introduction

TL;DR: Hi, I'm Pedro, I'm an ex-Googler from the Webspam, Search Quality team. I'm a Managing Partner and Performance Strategy Consultant at apis3 and the Co-Founder of engeeno.

---

I love the areas of Search, Web Usability, UX and Design. From March 2006 to September 2011 I worked for Google, as an Analyst in the Webspam team where everyday I dealt with spam and attempts of manipulation in the organic search results.

In September 2011 I left Google and Co-Founded Engeeno with another ex-Googler from the Search Quality team. Today we focus on Search Performance, Usability and helping move the web forward.

Bragging rights
I know things that you don't :^P But I can't talk about them :^(
Education
  • IADE - Escola Superior de Design
    Post Grad in Communication and Image, 2001 - 2002
  • IADE - Escola Superior de Design
    MA in Graphic Design, 1996 - 2000
Basic Information
Gender
Male
Looking for
Friends, Networking
Pedro Dias's +1's are the things they like, agree with, or want to recommend.
The Room Three – Apps para Android no Google Play
market.android.com

A tão aguardada sequência dos premiados 'The Room' (Melhor Jogo Britânico de 2012 - BAFTA) e 'The Room Two' (Escolha do Editor da CNET - Jan

These Top 30 Ashley Madison Passwords are just as Terrible as You'd Think
thehackernews.com

These are the most worst Ashley Madison users' account passwords are just as Terrible as You'd Think

Nubank – Apps para Android no Google Play
market.android.com

Inovador e simples de usar, o aplicativo Nubank é ideal para o gerenciamento das compras realizadas com o cartão de crédito Nubank MasterCar

Study Of Spain's 'Google Tax' On News Shows How Much Damage It Has Done ...
www.techdirt.com

As you may recall, governments across Europe, generally at the behest of traditional newspaper publishers, have been pushing for what they c

Google Opinion Rewards - Android-apps op Google Play
market.android.com

Werk mee aan korte enquêtes en ontvang Google Play-tegoed met Google Opinion Rewards, een app die is ontwikkeld door Google Consumentenonder

Sync for reddit – Apps para Android no Google Play
market.android.com

Sync for reddit (previously reddit sync) is a full-featured app for browsing the popular site reddit on the go. Featuring secure login, comm

Messenger – Android Apps on Google Play
market.android.com

Stay in touch with friends and family. Messenger from Google is a communications app that helps you send and receive SMS and MMS messages to

Buffer: Social Media, Twitter - Android Apps on Google Play
market.android.com

Buffer is the easiest way to share on Twitter, Facebook, Google+, LinkedIn and App.net. Schedule your updates to post at optimal times, whet

AdWords - Android Apps on Google Play
market.android.com

The Google AdWords app helps you stay connected with your ad campaigns from anywhere, using your Android smartphone. You can easily view you

Weather Timeline - Forecast
market.android.com

Weather Timeline is a simple weather app that focuses on summarising the next hour, the next 48 hours and the next week so you don't have to

Smash Hit
market.android.com

Begib dich auf eine surreale Reise durch eine unwirkliche Dimension, bewege dich in Harmonie mit Klang und Musik und zerschmettere alles, wa

Сервисы Google Play
market.android.com

Сервисы Google Play используются для обновления приложений Google и приложений из Google Play. Этот компонент обеспечивает работу ключевых ф

Ótima qualidade de comida. A opção de buffet é um excelente custo/benefício. Opção buffet é à lá carte.
Public - 2 months ago
reviewed 2 months ago
Hotel com um espaço agradável e atendimento amigável
Public - 4 months ago
reviewed 4 months ago
Excellent Italian food. One of the best Italian restaurants in the area. Portions are extremely well served and half a portion is usually enough for 2. Penne a la Vodka is a must.
Food: ExcellentDecor: GoodService: Good
Public - 5 months ago
reviewed 5 months ago
Espaço lúdico, excelente para a criançada. Atendimento rápido e simpático. O estacionamento pode ser um pouco difícil, e o preço também um pouco salgado.
Public - 7 months ago
reviewed 7 months ago
59 reviews
Map
Map
Map
Loved the ambient and the traditional "picanha na chapa" A great place to have a beer with friends and enjoy the food.
Public - 4 months ago
reviewed 4 months ago
Awesome seafood choices and the quality is very good as well. Recommended for a special dinner or occasion. We had the Rede do Pescador (Fisherman's Net) which is a mix of the best seafood choices. It serves 3 easily. The rice portion is really big
Public - 5 months ago
reviewed 5 months ago
Quase tudo o que é necessário para a casa. Um pouco mais organizado que outras lojas do mesmo ramo.
Public - 7 months ago
reviewed 7 months ago