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Pearl White Media Inc.
website, web design, e-commerce, montreal, toronto, magento, wordpress, online store, canada
website, web design, e-commerce, montreal, toronto, magento, wordpress, online store, canada

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Pearl White Media provides SEO services to all types of businesses. We help businesses reach the top of the search engines through well-researched and efficient SEO consulting. Our affordable SEO packages are geared to help businesses from any industry.

First step is we do a full analysis of your website, discuss your needs and then allocate the proper key words and key phrases to your SEO plan. Proper search engine optimization can help your company rise up on the search engines, which will bring you more traffic to your website.

Your customers may never find you if you are targeting the wrong keywords. The proper optimization of your website can dramatically increase your presence and boost online sales. By increasing link popularity and quality backlinks this is an important way for attaining top search engine placement. Pearl White Media will create inbound links to your website from reputed websites. These are used as a signal for a website’s popularity thus helping them appear higher in the search engines.

Contact an SEO Expert Today and Boost Your Website to the Top!

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Creating a Custom Made Website to Tailor All Your Needs

What's so different about working with Pearl White Media? Simple. Like a custom made suit, we custom tailor your needs, references and deliver you custom built websites or online stores from scratch.

Many web companies out there work with pre-made themes which doesn't offer you full flexibility to change your design to suit what you were looking for. This can delay the project and cause the overall final product to not be what you had in mind.

We do our best to deliver top quality design, hand made and coded to perfection. We start by looking over your reference sites and finding our own and then deliver you 2-3 initial designs. You first see your website as an image and upon approval, we then begin setting it up with Wordpress or Magento. After that we move on to the inner page designs. It's a step by step process that allows for you to provide feedback at all stages of development.

Do you have a website project in mind? Contact us today for a free quote on a custom made website or online store.

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Looking to build an e-commerce website but not sure the direction to go? First step is picking the platform. Pearl White Media has been using Magento for years now. We specializing in both WordPress WooCommerce and Magento.

If the client wants to go the Magento route, there is always the decision Magento 1 or 2?

The new 2.0 platform has been around since November 2015. Both will suit your e-commerce needs and offer the possibility of a flexible design using our services. Which is easier to use? Simpler to manage your inventory?

Magento 2 has an updated back-end interface that is simpler to manage then the current 1.9 version and is remarkably quicker in speed. It is estimated that Magento 2 is 20% faster. There is also a new user-friendly checkout process. This makes it easier for customers to quickly place and complete an order.

The only down sides are that if a Magento 1 user wants to upgrade, they would have to completely redo their website. Another downside is that not all extensions are yet available for the 2.0 platform. If the company has the extension for 2.0, they are usually more expensive as well.

In conclusion, Magento 2’s platform gear more towards the customer and user experience. Looking for assistance on developing a new Magento website? Please do not hesitate to contact us today!

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5 Common Logo Design Mistakes

In this post, we talk about some of the common logo design mistakes that can effectively kill your brand. Many small or new businesses make the error of entrusting amateurs or hobbyists with the design of their logo without realizing how detrimental a poorly designed logo can be. For example, your cousin’s best friend knows how to use Photoshop so you ask him/her to design a logo for your budding business. They send you over some colorful designs “inspired” by other brands in your industry and you now have a brand-new logo. Or you find a website offering cheap logos so you buy one of their packages. Easy way to get a new logo, isn’t it?

Not really.

So here are five common issues and mistakes in these kinds of logo designs:

Use Raster Graphics

A professional logo designer will use dedicated software and tools that are designed for graphic designing. They do not just download Photoshop and embark on a career in graphic design. It is standard practice to create graphics and logos in a vector graphics software like Adobe Illustrator. This gives the end user (you) the freedom to use the logo in any size they want without loss of quality. Tools like Photoshop, on the other hand, create raster images which, even if they are large, will not be suitable for all uses and your images might end up looking pixelated.

Avoid logos designed as raster images and always use vector graphics for your logo designs.

Depend on Trends

You probably know trends are a “here today, gone tomorrow” kind of scenario so why would you accept a logo that follows current trends? A logo is not disposable; it cannot be changed every year. A logo identifies who you are and what you stand for therefore a lot of thought goes into designing one that can be used for many years to come. Don’t be THAT business - make your own trends.

Misguided Use of Typefaces and Colors

The importance of using the right typefaces and colors cannot be emphasized enough. How many times have you seen a logo using a font and design that totally changes the meaning of the words? Remember this one?

Copying Other Brand Logos

One of the worst things you can do for your brand is using a logo that reminds people of other brands or, even worse, of your competitors. Taking “inspiration” may not be such a bad thing, but when it comes to logo designs, anything which looks even remotely similar to someone else is a big fail.

Complicated Logo

We get that you want your logo to look unique and eye-catching but that does not mean you dump all the colors, words and fonts under the sun into it. Some of the best practices in logo design are using a maximum of two fonts, simple graphics and limited colors. Your viewers need time to absorb the details of your image o they can recognize it the next time they see it. Too many fonts and colors are just confusing and the original message of your logo just gets lost.

Have you seen any of these common logo design mistakes lately? Or so you have some more tips to share? Let us know in the comments!

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Search engines periodically crawl websites to find and index updated content. These “bots” or “spiders” are programs specifically designed to go over the internet looking for new content like pages, blog posts and new websites. Your job as a website designer and developer is to make it easy for these crawling programs to find, index and add your created web pages to the global index.

Before you even begin working on the development of your website, you need to make a complete and exhaustive plan that takes into account all the SEO factors that could affect the way these “Spiders” crawl the website.


For bots to access your content, it needs to be in HTML text format because they cannot read pages that use Java applets, Flash interactions or even images. For example, here is what a page looks like live versus how it looks to search engine bots:

1 A responsive webpage

2 HTML Text version as it appears to search engines

You can see how search engines cannot “read” any images or other visual elements on the page. So, when you design a website, it is important to remember this and add SEO optimized text content for any visual elements so search engines know what your page is about. For example, when your page is primarily image based, bots crawling on the page see nothing. To them it is essentially a blank page with no information. To avoid this, savvy search engines experts add Alt descriptions to images so crawlers can read what the image is about.

Another common mistake that websites make is duplicating content. If your website contains the same content on more than one page, your chances of ranking in search engines will fall drastically. In addition, always check that your website’s “Meta Robots” tag or “Robot.txt” files are not blocking crawl bots from accessing any pages.


A websites architecture or site hierarchy should be clear and defined so crawlers know where they are going. When a website has multiple directories, it is difficult for crawlers, or even users, to reach that last directory to get exactly what they are searching for. For example, is a complicated URL necessitated by the number of directories you have created. While you can have as many directories as you like, for SEO purposes it is better to have as few as possible.

For large website, an organized sitemap will also do wonders in helping both visitors and crawlers find, identify and index your webpages. Add an HTML sitemap for visitors and an XML sitemap for search engines so all your webpages are indexed properly.

A website should have clear indicators for navigating its contents that are readable by search engine bots. For example, if you are designing a greeting card website and decide to use images of “Happy Birthday” greeting cards to link to the page, bots see nothing. Make sure the hyperlinked text being used mentions the word “birthday greeting cards” so when a bot sees that link it knows what the linked page is about.

The structure of page URLs is also important when designing a website. When a crawler visits a link, it wants to be able to see the whole structure of how your website is connected. For example,

The above URL would be something like: 1 and 2. The crawler looks at the URL and stops there because it has no way of knowing that pages 3 and 4 also exist. These might be highly SEO optimized pages with excellent content but search engines will not index them because they are not aware of their existence.

Another issue with URL structures that we have noticed usually comes from ecommerce stores. Links will be something like While search engines can read the URL, they do not know what product the page is displaying through the URL alone. Having the product name displayed in the URL would be much more effective.

Keeping these SEO factors in mind when designing and developing a website will go a long way in ensuring you produce an effective and efficient website. Do you have any other factors that you think are important? Let us know!

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Effective content writing is an important part of website development. When designing a website, writing the content is often the last thing that is done after the whole website has been designed and set up. Ideally, website content should be one of the considerations during the website planning phase so each element of the design is closely linked to the message that will be conveyed.

Let’s say you have designed the whole website, went through weeks of development and are now ready to put in the content. The client sends you the content they want, but, unexpectedly, they have now added five new things. Maybe they want all the buttons on a specific page to be a glowing red to match the symbolic theme their content writer put in there. Or perhaps they want all the images on 3 pages to be bound by big bold frames colored green to match the theme of green environment that they decided to add in the content.

All of this, and much more, can be avoided if the content decisions are made at the same time as the design decisions. Here are some great content writing tips for all you web designers out there:

First and foremost, no website will ever perform effectively if it has not been optimized for search engines. In addition to off-page SEO, on-page SEO is an important factor in determining a website’s ranking in search engines. Apart from the technical aspects of SEO that are handled during development, another part of on-page SEO is identifying and using proper keywords. For example, if your website is selling shoes and you want to target people who would be interested in buying your product, you will conduct a thorough keyword research which will include

identifying highly searched for keywords
identifying long-tail keywords
keywords that your competitors are using
This will guide you during the development and content creation of the website.

Nothing is as frustrating and annoying to readers as content that is irrelevant, lengthy and goes off in all directions. Make sure the content you write for your website is concise and addresses the topic at all times.

It can be very tempting to gear your content according to what you think is right however, it is also quite mistaken. If you have spent the time to research and identify your target market; their needs and interests; and the kinds of words/phrases that appeal to them, you will know exactly what they want to read on your website. As a web designer, you know that the website needs to be user friendly, contain clear navigation and menus so the visitor does not get lost. In the same way, when creating content for your website, you need to make sure you give the reader exactly what they are looking for – not what “you think” they are looking for.

Search engines use special programs, usually known as “crawlers” or “Spiders” to crawl web pages so they can be indexed. You can make it easier for them to understand what your page is about by formatting our text in a way that is easily readable and organizable by these bots. This includes:

Adding lists like this one
Making sure each paragraph focuses on one topic
Keep paragraphs short and to the point
Make use of sub-headings so crawlers know what each paragraph is about
Add internal links to other relevant pages so crawlers know what aspects of a particular topic your website covers
Spelling and grammar mistakes can mar the effectiveness of a perfectly well-written copy. Always make sure you check your content at least three times before you hit publish. Even a small mistake can turn away a perfectly good potential customer.

The above are our top five content writing recommendations for website designers. Always remember: you are not only writing for search engines, you are also writing for real people who will judge you for each missed comma, annoying color, and wandering word. Do you have any other tips that you would like to share?

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Magento is a leading e-commerce platform in which our company Pearl White Media specializes in. We develop custom Magento online stores from scratch and customize the design precisely to your reference sites and overall vision.

The question always arises, is your project more suitable for Magento 1.0 (1.9 being the latest version) or Magento 2.0? This depends mainly on the project’s features and extensions required.

In comparison with Magento 1.0, the admin panel in Magento 2.0 is much more user friendly and intuitive. We will describe all the main changes below as per admin changes and provide a detailed overview.

Magento 2.0
Both Magento admin panels have a dashboard that shows lifetime sales, average orders, last orders etc. In both versions of the platform you can easily manage products. In the marketing section of Magento 2, you can work with known tools from Magento 1.0 to work with promotions, user content, SEO and customer loyalty.

Magento 2.0 comes standard with the Luma theme. It looks much better than the default Magento 1.0 theme. Another big advantage of the newest version of Magento is that it has a faster frontend performance. Checkout steps have also been improved. Magento 2.0 the checkout can automatically find the existing registered customer by analyzing their email address.

The latest version of Magento is growing every day and is becoming more and more popular. The only downside we see so far is that not all extensions are compatible with Magento 2.0 Although this can be an issue, development companies are creating more and more extensions for Magento 2.0.

The question arises when you first start your project, which direction should I go? Either one are great. If you have any questions on which one best suits your business, please do not hesitate to contact us anytime.

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You need to create a social media marketing plan. The action plan you take for each social network should be part of a larger social media strategy. Each post should be guided by a plan towards driving more business goals.

A social media marketing plan is the summary of everything you plan to do and achieve for your business using social media networks. This plan should involve making a goal/ plan for all your networks. This plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or not.

Step one of any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Without any goals, there’s no way of defining your social media return on investment. These goals should align with your business objectives. You need to go beyond your retweets and likes and focus on metrics such as leads generated, referrals and conversion rage.

It’s never too late to update and refine your social media pages to get the best possible results. Whether it be updating the graphics or changing your target market/ content, it can certainly help with your social media pages. It’s important to record and analyze your successes and failures, and then adjust your social media marketing plan in response.

Contact Pearl White Media today for a free website and social media analysis on your social media pages.

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At Pearl White Media Inc, we believe social media marketing is a crucial aspect to the success of your business in 2017. Instagram is a great platform to gain followers and increase brand visibility and exposure.

Here are a few tips on how to get your brand/company noticed:

Generating the right content for your audience is the most important step in getting more likes. Find out what your customers enjoy seeing and target those customers with relevant images.

Post on a regular basis, don’t let your instagram become stale. DO NOT OVERPOST, feeds that are constantly posting every minute will be considered spam in your viewers eyes and will lead to an unfollow.

On insta, your bio is crucial. It’s a sum of up what you do, your passions and what your page is about. Make sure your bio is snappy and to the point. This will make the difference between a follow or not.

Hashtags (keywords preceded by #) have become an important tool in gaining likes and popularity. Users frequently search up hashtags in topics they are interested in. If you hashtag #webdesign as an example, whoever browsing webdesign will be able to see your post and possibly follow you.

Have a CTA on each photo that links them to where you want them to go. Example: ” Sign up for our website today for 15% off all orders” or another example is “Double tap if you agree” engaging your customers in liking your content.

Don’t post up a blurry or unprofessional image. Use only top quality content for your instagram page, show your viewers you are professional and generate high quality posts.

Follow the people you are looking to target. The more people you follow the more you have a chance of getting followed back. Be careful though, alot of viewers see a page that follows alot of people as “trying to hard”. You want to follow people but keep that number at a minimum.

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With the start of the new year, we strongly suggest that you add hiring an SEO consultant in Toronto to your business plan for this year. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two important facets of marketing that cannot be ignored. Any business that wants to remain top of its game must invest in online marketing strategies or risk being left behind.

More and more businesses are beginning to realize the need for a professional SEO expert. As a marketing and SEO company, we have noticed that business marketing budgets have been consistently increasing since 2011 and 2017 promises to be no different. Optimizing websites for search engines is one of the areas in which savvy businesses have begun investing because they appreciate the benefits of online marketing.

No matter how good your content or graphics are, if your customers cannot find you, it is all useless. SEO ensures that when your potential customers search for a product or service they require, your company or business’ name appears in search results thus leading to more sales and conversions for you.

Let’s look at the top 5 reasons you should be hiring an SEO consultant in Toronto.

Sometimes, small businesses choose to hire interns or fresh graduate to handle the SEO for their websites. They believe this will help them save money since these inexperienced people can just learn SEO on the job. How hard can SEO be anyway?


SEO consultants, whether in Toronto or anywhere in the world, spend countless hours honing their skills. Search engines are constantly changing the way their algorithms work, what factors get websites ranked on the first page of search and what actions could lead to websites getting blacklisted. Professional SEO consultants spend hours each day in perfecting their craft and keeping updated on changes in current best practices. They know what methods and strategies are best suited to your business plans and objectives and are better equipped at handling your budget.

While an amateur SEO consultant might cost less, they will cost your business much more in the long run. Seasoned SEO consultants in Toronto know the ins and outs of search engine marketing and optimization. They know what technical issue might be hurting your website in search rankings, what keywords would be best suited to your business plan and can make small tweaks that make a world of difference to how your website works.

When you invest in a skilled SEO consultant as opposed to an amateur, your return in that investment is visible in the increased conversions and sales that your website brings.

Effective SEO mandates the use of various software and tools for different purposes. If your business decides to do the SEO yourself, you would be spending more money on buying all the necessary software for keyword research, analytics, etc. On the other hand, when you hire an SEO consultant in Toronto, their toolbelt already contains all the important tools that will be needed. You are not only hiring an SEO consultant but also their skill, their knowledge of useful tools and their expertise in using multiple resources to achieve the best results. A professional not only brings you better results but also helps you save money that might otherwise be wasted on resources that would take you years to master.

As a business, you know that time is an important commodity. Search engines optimization is a time-consuming task that requires consistent learning, un-learning and re-learning tactics and strategies. Let the expert handle the SEO while you can focus on serving your customers.

Search engines like Google and Bing are constantly changing their algorithms which means you need to keep abreast of all these changes. Updates like “Panda” and “Penguin” have cost many businesses heavily because they were using ineffective and sneaky ways of ranking in search engine results. Sometimes, unprofessional SEO agencies advise clients to use unethical tactics, known as Black Hat SEO, for quick results.

Even if you never meant to employ black hat tactics, a small mistake by an amateur SEO consultant could get your website marked for spam ending in disastrous results for your business.

Hiring a professional SEO consultant in Toronto brings you the skill and expertise of someone who knows what they are doing and loves doing it!

We offer 1 hour of FREE time with our SEO consultant in Toronto. Contact us today and see how we can help your business rank higher in search results and get more customers.
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