As part of our Team Spotlight Sessions, we sat down with Hannah Shaffer, who is our Photography & Social Media Lead, for a personal discussion and thoughts about her life and time with PC Liquidations.
Hannah graduated from the University of North Florida with a Bachelor of Fine Arts degree, and a focus in Photography. After her time spent studying abroad, Hannah focused on her professional career in photography. She has contributed many pieces of her work in various exhibitions and shows. Hannah is recognized for her for expertise in editorial and sports photography.
Q: Why Photography?
A: I was home-schooled, and I grew up with my mom taking pictures of us, I loved the relationship of it. It’s my comfort zone, a part of me, my happy place.
Q: What inspires your creativity?
A: Things I see. I look at other environments that inspire me and use them to incorporate things to make my own.
Q: What are you most proud of?
A: The different exhibitions I’ve been in. A particular photo from Italy that is displayed in Los Angeles, but mostly that I graduated in something I love.
Q: What has your experiences working at PC Liquidations taught you?
A: Patience and team work; working with others for a creative goal. Becoming more open for suggestions, to get a final product, and the value of relationships. It’s such an awesome feeling to see your work come to life on a large scale.
Q: What are your plans for marketing and social media?
A: I believe it’s going in the right direction. We will continue to come together more as a creative team, align our presence and expand our image. Such as trade shows, and marketing; those are so vital. Printed media, increased sponsorship's and brand recognition at trade shows.
Q: What motivates you?
A: Friends, people I surround myself with encourage me and motivate me. This isn’t always easy, but at least you’re doing something you love. Capturing certain moments, and then look back and see a photograph that has so much value because of all that was involved with it.
Q: What’s next for you?
A: I don’t know. I want to see where other side projects go. I have always thought about having my own company that would incorporate both photography and clothing. Have them collaborate together.
Q: Who has been the most influential to you?
A: Certain art professors that I have gone to so much, not just professionally, have inspired me the most. Especially Alex Diaz (my professor at University of North Florida), seeing him in the field working lets you see who he is as a photographer. And “Ms. B” (Nancy Boudreau, a teacher Citrus High school).
Q: What was your biggest stumbling block or ah-ha moment?
A: The first was college, I initially went for Athletic Training, and I wanted to just go home, I hated it! When I went home for break, I saw a letter from Ms. B., ‘You never work a day in your life when you do something you love’. I then went back and changed my major, and loved every day. It was so worth it.
Q: Any special moments for you?
A: I was always told my grandfather used to take pictures. Last summer I went home and found an old box of slide film he took. They were photos of their house being built. It was so touching for me to see document something he built himself.
Q: What do you hope people know about you?
A: That’s a tough one… I hope people know I’m genuine and a caring person. I wear my heart on my sleeve. I take care of my family and friends first. I’m very protective. I think of other first.
Q: What would you say to someone going into Photography as a career?
A: It is hard work, for people to know who you are. It’s very competitive, be unique and make good connections. I’ve been so fortunate having the connections I do.
Q: What should someone expect coming to work at PC Liquidations?
A: Fun, hardworking, fast-paced environment. You become part of a family. I enjoy everyone, we are one big family.
Q: What’s the overall brand image you are trying to portray at PC Liquidations?
A: A growing company, bold in the since we are becoming so much bigger than we were. We are doing some great things, and we are not just the underdogs.