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Pawsible Marketing

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'Should Pet Retailers Care About Brexit?'
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Pawsible Marketing

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Tips to successfully pitch the pet business media to achieve visibility for your product or service.
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Pet food spending in US rises over 350% in past 30 years.
Though US consumer spending on pet food has plateaued or dipped at times, the history since 1984 is overall a tale of huge growth.
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PetSmart partners with Ellen DeGeneres on pet products
PetSmart Inc. is partnering with Ellen DeGeneres’ lifestyle brand, ED, to create a pet products line to be sold exclusively at all PetSmart stores.
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Established vs challenger pet food brands; and the 'new' way of 'movement' marketing. 
As a consumer overwhelmed by the profusion of brands, it's increasingly more confusing and difficult to know what's right for your little Balthazar or Zorro. In the past we relied on our gut....
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Great ad by +Skype (a company outside the pet industry) targeting pet lovers. See more ads utilizing pets in marketing on our Pinterest board: https://www.pinterest.com/pawsiblemktg/pets-in-marketing/
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Have them in circles
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Pawsible Marketing

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'Millennials’ pets eat better than you.'
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Total pet spending in the U.S. is now at $63.38 billion.
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Glad that +Big Daddy Biscuits​ is one of thr products being purchased 
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Millennials make up 24% of US pet owners, currently according to Petfood Industry. http://www.petfoodindustry.com/articles/5868
Seventy-four percent are dog owners, while 49% keep cats. Freshwater fish make up 19% of Millennials’ pets. Saltwater fish, reptiles, birds or other small animals account for between 3% and 10% of Millennials’ menageries.
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'Pet Owners Ready to Spend More in 2016.'
U.S. veterinary care revenue of .92 billion is projected this year.
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"Leslie May, founder of Pawsible Marketing, a marketing and branding consultancy for pet-related businesses, offers additional insights into the Millennial pet owner psyche in her latest blog post, “The Top Pet Industry Trends for 2015.”" 
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The pet industry has seen amazing growth over the past 15+ years, but things are about to change. Learn about the latest trends in the pet industry to help with your pet 
The pet industry has seen amazing growth over the past 15+ ears, but things are about to change. Learn about the latest trends in the pet industry to help with your pet business.
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Great info!
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Have them in circles
111 people
Carie Adrian's profile photo
Jeremy Barnhill's profile photo
Dan Pugh's profile photo
Eric Wolfendale (StoneArtUSA)'s profile photo
Fetchlight Pet Lifestyle Photography's profile photo
Nicole Block's profile photo
Primal Canine Dog Training's profile photo
PetsitUSA's profile photo
Jill Sulak's profile photo
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Helping pet businesses build their brand, increase sales & enhance customer service.
Introduction
Pawsible Marketing specializes in helping pet businesses build their brand, increase sales & enhance customer service. Visit us at pawsiblemarketing.com and learn more!