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Paweł Tkaczyk

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#Persona — one of the most important tools to build your #brand. http://bit.ly/2hJpNhE
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Persona to jedno z podstawowych narzędzi analitycznych w procesie budowania marki. Jak ją stosować, by nie potknąć się potem?
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Paweł Tkaczyk

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If you're a #blogger or a #vlogger interested in building a strong brand (like @garyvee does), you should read this. http://bit.ly/2i1W0g6
Building brand is a long and tedious process, but with the help of a couple of tools, you can make your blog's brand (and your personal brand) bigger.
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Paweł Tkaczyk

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#BlogLongTimeAgo (2013) @neilhimself 's Sandman and the #storyteller's craft of borrowing stories. http://bit.ly/1W0M4kG
Neil Gaiman's "The Sandman" will be used as a basis to guide you through the stories' genealogic tree. Ready for a journey?
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Paweł Tkaczyk

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Paweł Tkaczyk

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#contentmarketing Future Watch What to expect from 2016 in digital marketing? http://bit.ly/1OUEofk
Social media expert explains some fundamentals marketers still can’t seem to master, as well as next-horizon ideas. – Content Marketing Institute
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Paweł Tkaczyk

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Working with images on #socialmedia? Here's 2016 size guide plus some handy tools. http://bit.ly/1Pl1Zvb
When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practic...
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Paweł Tkaczyk

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On fixing the R in Public Relations. A bow to @dmscott as well ;) http://bit.ly/2hJs3Fv
Public Relations — despite what you may think — is not about sending press releases to everybody. How do you build real relations?
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Paweł Tkaczyk

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#YearAgoOnTheBlog The psychological power of a… name. http://bit.ly/1L9iwB3
What's in a name? It can determine the place you choose to live, the career you follow and… the way you react to marketing promotions. Read about it.
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Paweł Tkaczyk

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Being creative is not what you think — it's not a creative way of solving problems. It's the ability to find problems. See what psychologists are saying.
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Paweł Tkaczyk

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The meaning of privacy in social media is different between generations. See what researchers are saying about the "generation show-off".
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Paweł Tkaczyk

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Ile kosztuje reklama na Facebooku? Porównaj przykładowe stawki ze swoimi… http://bit.ly/1OUW36x
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ile przeciętnie zapłacimy za reklamę na Facebooku, co wpływa na jej koszty – porównanie i analiza.
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Paweł Tkaczyk

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#contentmarketing Real-Time Video: how to use it? Best practices and cases. http://bit.ly/1OJd6Zi
As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time vi...
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Paweł Tkaczyk's official page in English. Branding & marketing specialist. Author of two bestselling books. Public speaker & mentor.
Introduction

Owner of MIDEA branding agency, developped brands for such companies as Agora (one of the biggest Polish media companies), American Restaurants (European operators of brands such as Burger King or Pizza Hut) or Diners Club International.

Recognized public speaker (see his TEDx speech on evolution of typography) and author of numerous publications on branding and advertising (regular contributor to industry-leading titles such asMarketing w praktyce or Brief). 

valued trainer and teacher – does lectures on brand management as part of a MBA program and cooperates vith various Polish training institutions. Among his clients are companies such as Citi Bank, LOT Polish Airlines and TP (largest Polish telecom). See this page for more details on training.

His marketing & branding book called Zakamarki marki was published in August, 2011 by OnePress, the leading Polish publishing house renowned for business books. It became OnePress' number 1 bestseller during the first week of pre-sale. His second book,Grywalizacja was published in January, 2012 and became instant bestseller as well.

Book and movie lover in his spare time ;)

Contact Information
Contact info
Phone
+48 71 735 65 44
Email
Google Talk
paweltkaczyk@midea.pl