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Paulo Oliveira
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Paulo Oliveira

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6 AdWords Optimizations Using Dimensions Reports
Columnist Frederick Vallaeys discusses how you can use Google's data to improve your AdWords performance.
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Paulo Oliveira

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Zenmantic Search - My Book Review SEO HELP : 20 Semantic Search Steps That Will Help Your Business Grow from +David Amerland

From the book:

Step 5 - Content,
Ten Decisions You Have to Make as a Blogger,
Point 7 - Be Controvorsial,
... If you do truly feel strongly about a subject and have the evidence to back it up, then have the guts to write about it.

Let's.

The branding of a company on the Web is not limited only to its website as a "message in a bottle thrown into the sea", which, with any luck, maybe found by someone who will read ...
-Michel Reibel, Blogger - www.webkiss.fr

That said, there is an alternative that couldn't be more Zen to manage Semantic Search Steps for an efficient digital identity :

Added Value n°1 to locate and adjust:

1 book, 20 Semanitc Search Steps in order to help you first “spot on the sea of the internet' and 1 Map, yes, a Mind Map exactly I created and you can download for free (no subscription nor email requested), to help you locate strengths and weaknesses as an audit and to arbitrate the efforts required by the objectives set for any organization as a project plan (or to-do list).

All of this is absolutely doable and the main purpose of David Amerland's book, which clearly illustrates the magnitude of the subject; how to “locate your boat and adjust the sails” to bring it to the destination you have set, the whole step by step process required to realistically reach port.

Added Value n°2 to visualize further gains:

A book that helps entrepreneurs : I proceeded to overlay the 5 first steps of his book on a Visual and Universal Business Model Canvas (with scheme and video) in order to better think and better communicate assumptions when (re)designing a product or a service with these new elements.

Whether for a new business or an existing organization, it can help detect new possibilities in terms of channels of relationships for different customer and partner segments, and of distribution of its offer with positive impact on cost structure and revenue streams ...

This is actually a very good tool because David's book gives me the items I miss to define relationships with more confidence, to establish the actions, the editorial line thus the corresponding digital means to the nature of my projects and my ambitions, while measuring my progress and the results they produce.

Read the whole thing here (and don’t miss the “serendipitous end", isn't it David?:) > http://goo.gl/bvzl7r

#SemanticSearch   #SEOHelp   #WebDesign   #DigitalIdentity   #MindMapping   #BusinessModel   #WiredStork  
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you're welcome :)
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New version, new features in the Query Explorer

The Query Explorer lets you play with the Core Reporting API by building queries to see what data you can get out of your Google Analytics views. You can use these queries in any client libraries to build your own tools. #GADevs

Check it out: http://goo.gl/Z8L4Cu
Curious about what’s new? It’s all on GitHub: http://goo.gl/udcQMy
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10 Tips to Imrpove Your Google Analytics Data Quality
/by +Paul Koks for +Web Analytics World  #analytics  

"It’s easy, just implement the Google Analytics tracking script on your website, collect some data and start your analysis. A rough estimate of what I have seen is that 90% of the implementations and configurations go wrong. Not to mention all the assumptions that people make when interpreting their Google Analytics data.

There are different ways to prevent this from happening. In this article I’ve come up with 10 tips to help you along the way and improve the quality of your data."
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Craig Bradford, SMX Munich The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowing us to move past "strings to things" and into actions and anticipatory search. In this presentation I cover: How structured data has changed (strings to things) How to get apps indexed by Google Using structured data to say what a thing can do (things to actions) Email markup for events an...
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Semantic Search Lexicon

Ironically semantic search affects more than just search. There are parts of it that impact on branding, marketing, identity creation and search. Unsurprisingly it has its own language. This is far from comprehensive but it is a start. 
The beginner's guide to semantic search terms
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How To Use Google Analytics for Same-Day Content Promotion

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.

Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult. What if there were a way, if not to predict the future, to at least have an early warning system about what content you should promote? You can have that, and you only need Google Analytics and an alarm clock to do it.

Learn more in this post from +Christopher Penn / +SHIFT Communicationshttp://goo.gl/KoATq2
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How to Rank a YouTube Video
How can you make sure your hard work pays off and your videos rank high on Google and YouTube?

#videomarketing #videomarketingtips #youtubemarketing
In the digital era, few sites are more powerful than YouTube. As the number one video site, second-most popular search engine and third-most trafficked website on the entire Internet, YouTube is the place to be. Smart business owners know that they can connect with current and potential customers by creating engaging and informative YouTube videos. …
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My latest post on +SEMrush *My Top 8 Tools For a Technical SEO Audit* Check it out and try some of the tools!
Are you ready to perform a more thorough and technical SEO audit? Optus Digital's Chris Simmance provides eight helpful tools for SEO audits.
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Today is Brighton SEO! Make sure you follow our Full LIVE Coverage to stay up to date! http://buff.ly/1adrMlw
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Have him in circles
770 people
Sonia Hilwa Roshada's profile photo
mit mat's profile photo
Rizolt Marketing's profile photo
Clicland Geral's profile photo
Pradeep Rajadas's profile photo
Ashley Graetz's profile photo
Chris Dyson's profile photo
Mersina Alimpoutaki's profile photo
Odecy Torres's profile photo
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Content Strategist, community management, eMarketing | Porto, Portugal
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