Tailored ads, better results: Dynamic Remarketing powered by Google Analytics
Back in August, 2012, we launched Remarketing with Google Analytics, which enabled advertisers to create sophisticated remarketing lists using Google Analytics’ 250+ dimensions and metrics.
Today, we’re excited to announce a deeper remarketing integration between AdWords and Google Analytics. A single set of tags can now power both Google Analytics and Dynamic Remarketing on the Google Display Network using the Google Merchant Center. Retailers (with other verticals in beta) will gain power and precision for their remarketing along with access to detailed product level reporting through this integration.
Read the whole announcement on our blog at: http://goo.gl/hp5mZI