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Pauline Jakober
Works at Group Twenty Seven
Attended Emerson College
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Pauline Jakober

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7 burning questions and their answers about #AdWords duplicate keywords: http://grouptwentyseven.com/blog/7-burning-questions-and-their-answers-on-adwords-duplicate-keywords/ ... got more? Let us know in the comments! #ppcadvertising  
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Pauline Jakober

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If you're looking for good resources to learn #paidsearch  and #ppc , we did a roundup of all the resources we could think of here:  http://grouptwentyseven.com/blog/the-big-list-of-paid-search-educational-resources/
Check out our BIG roundup of PPC and paid search resources including industry events, online training, blogs and news sites so you can always be learning!
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Pauline Jakober

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Here's a step-by-step guide for diagnosing an incorrect implementation of the #adwords  tracking code http://searchengineland.com/troubleshooting-adwords-conversion-tracking-non-techies-218411 (my latest for +Search Engine Land) #ppc   
So, the developer didn't implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice.
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Pauline Jakober

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Why we love the AdWords search bar (and you will, too) http://grouptwentyseven.com/blog/adwords-search-bar/ #AdWords   #PPC  
Every once in a while, we like to talk about the features in AdWords that we love the most. Here's one you can't go wrong with.
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Pauline Jakober

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Pauline Jakober

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Search engine marketers, have you written off the Google Display Network? Columnist Pauline Jakober discusses a few reasons to reconsider.
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New #PPC  account got you down? Here's how to manage your budget with zero benchmarks and no historical data. http://searchenginewatch.com/sew/how-to/2407570/5-simple-ways-to-wrangle-your-ppc-budget-on-brand-new-accounts (my latest for +Search Engine Watch) 
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on a PPC account; what’s harder is when you’re not sure what to expect.
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The team at Google AdWords recently announced an update on Google+ telling us of improved data freshness for search terms, geographic performance and automatic placement. We like what we’ve heard about increased speed, though wouldn’t mind if Google took things a little bit further. Data Freshness and Processing Times When you look at account data, …
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Pauline Jakober

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3 awesome things you can do with the #AdWords  dimensions tab: http://searchengineland.com/3-awesome-things-can-adwords-dimensions-tab-216987 (my latest for +Search Engine Land) #PPC   
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
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Check out the new offering from AdWords that keeps you up-to-date on all the features it adds monthly (there were more than 200 updates in 2014 alone!).
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People
Have her in circles
44 people
PureClick's profile photo
White Shark Media®'s profile photo
Shiner Soft's profile photo
Jessica Lee's profile photo
robiul alam's profile photo
AS Advertising's profile photo
Gianpaolo Lorusso's profile photo
Michael Iwasaki's profile photo
Gerry Nicklas's profile photo
Work
Occupation
Owner of a boutique PPC agency.
Skills
Paid search strategy, PPC management, PPC strategy, online advertising consulting, ecommerce advertising, B2B online advertising
Employment
  • Group Twenty Seven
    CEO, 2010 - present
    As founder, CEO and director of paid search at Group Twenty Seven, I oversee online advertising strategy and implementation for each client Group Twenty Seven serves. In my role, I lead the strategic PPC planning for client accounts throughout the duration of the relationship, as well as head client service to ensure each account gets the attention it deserves.
Basic Information
Gender
Female
Story
Tagline
I own a boutique PPC agency, love to travel and enjoy gourmet foods.
Introduction
I'm the founder and CEO of Group Twenty Seven, a boutique PPC agency on the East Coast, which serves businesses nationwide. As the director of paid search, I oversee online advertising strategy and implementation for each client that Group Twenty Seven serves.

My professional experience is rooted in traditional marketing communications, and evolved to the digital medium in the early years of the Web. I have more than 15 years of marketing experience that spans disciplines, but my expertise  -- and what I live and breathe -- is paid search and online advertising. 

My passion for online advertising, client service and giving companies a return on investment fueled my launch of Group Twenty Seven in 2010. I quickly certified the company as a Google AdWords partner as one of many first steps in ensuring the company stayed on the leading edge of paid search.

I also enjoy staying involved in and giving back to the Web marketing industry. I co-founded the SEMNE group in 2006, which is a professional organization for online marketers in New England that still operates today. I'm also a contributor to Search Engine Watch, a leading website for the online marketing industry.

In my free time, I'm always plotting my next weekend getaway or bucket-list trip -- Machu Picchu was the last one I crossed off the list!
Education
  • Emerson College
    Master's, integrated marketing communications
  • Westfield State College
    Bachelor's, political science