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Pauline Jakober
Works at Group Twenty Seven
Attended Emerson College
32 followers|3,691 views
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Here is what to expect when you hire a paid search agency (tips from my monthly column at +Search Engine Landhttp://searchengineland.com/heres-expect-hire-paid-search-agency-214881 #paidsearch   #ppcadvertising  
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Pauline Jakober

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One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.
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Here are a few tips on how you can get the most from your Google Shopping campaigns: http://grouptwentyseven.com/blog/google-shopping-campaigns/ #PPC   #adwords  
Here are 3 tidbits we've learned over the years on best practices for getting the most from Google Shopping campaigns.
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Pauline Jakober

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Are you competing in #PPC with the likes of Target or Home Depot? Check out these tips to help make you more competitive next year. http://grouptwentyseven.com/blog/3-ways-to-compete-in-ppc-against-mega-brands-in-2015/
Here are tips that can help companies compete against their big brand counterparts in 2015.
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Pauline Jakober

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If you're a #b2b , you can take advantage of the holiday quiet time and hit the ground running with #ppc  in 2015 by following these steps: http://grouptwentyseven.com/blog/holiday-ppc-how-b2bs-can-take-advantage-of-the-lull/
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Have her in circles
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Shady #ppcadvertising  and what #AdWords  did about it in 2014. Here are some real examples, too: http://grouptwentyseven.com/blog/bad-advertising-what-adwords-is-doing-about-it/ (thanks +Barb Young for your example!)
Take a closer look at the trends in bad advertising in 2014, some real world examples from us and a colleague, and some key AdWords rules you should know.
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Pauline Jakober

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Site speed and #PPC  performance: Why you can't ignore a slow site anymore: http://searchengineland.com/site-speed-ppc-performance-cant-ignore-slow-site-anymore-213029 (my recent column at +Search Engine Land) 
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Pauline Jakober

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5 incredibly practical reasons to do #ppc  in 2015: http://searchengineland.com/5-incredibly-practical-reasons-ppc-2015-211611 (from my column at +Search Engine Land) 
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Pauline Jakober

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3 ways we failed at B2B PPC in 2014: http://searchenginewatch.com/sew/how-to/2387440/3-ways-we-failed-at-b2b-ppc-in-2014 (my latest column at +Search Engine Watch)    #b2b   #ppc  
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.
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Pauline Jakober

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Here are three things you can do to push through your #PPC   plateau: http://searchengineland.com/3-things-can-push-ppc-plateau-209562 (my column at +Search Engine Land). 
Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you've been working on a PPC account for
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Have her in circles
32 people
Gerry Nicklas's profile photo
Catherine Weber's profile photo
Tracey Pike's profile photo
Jessica Lee's profile photo
Joel Nkanta's profile photo
White Shark Media's profile photo
Janice Beetle's profile photo
Lance Cummins's profile photo
Jain Technosoft's profile photo
Work
Occupation
Owner of a boutique PPC agency.
Skills
Paid search strategy, PPC management, PPC strategy, online advertising consulting, ecommerce advertising, B2B online advertising
Employment
  • Group Twenty Seven
    CEO, 2010 - present
    As founder, CEO and director of paid search at Group Twenty Seven, I oversee online advertising strategy and implementation for each client Group Twenty Seven serves. In my role, I lead the strategic PPC planning for client accounts throughout the duration of the relationship, as well as head client service to ensure each account gets the attention it deserves.
Basic Information
Gender
Female
Story
Tagline
I own a boutique PPC agency, love to travel and enjoy gourmet foods.
Introduction
I'm the founder and CEO of Group Twenty Seven, a boutique PPC agency on the East Coast, which serves businesses nationwide. As the director of paid search, I oversee online advertising strategy and implementation for each client that Group Twenty Seven serves.

My professional experience is rooted in traditional marketing communications, and evolved to the digital medium in the early years of the Web. I have more than 15 years of marketing experience that spans disciplines, but my expertise  -- and what I live and breathe -- is paid search and online advertising. 

My passion for online advertising, client service and giving companies a return on investment fueled my launch of Group Twenty Seven in 2010. I quickly certified the company as a Google AdWords partner as one of many first steps in ensuring the company stayed on the leading edge of paid search.

I also enjoy staying involved in and giving back to the Web marketing industry. I co-founded the SEMNE group in 2006, which is a professional organization for online marketers in New England that still operates today. I'm also a contributor to Search Engine Watch, a leading website for the online marketing industry.

In my free time, I'm always plotting my next weekend getaway or bucket-list trip -- Machu Picchu was the last one I crossed off the list!
Education
  • Emerson College
    Master's, integrated marketing communications
  • Westfield State College
    Bachelor's, political science