I'm the founder and CEO of Group Twenty Seven, a boutique PPC agency on the East Coast, which serves businesses nationwide. As the director of paid search, I oversee online advertising strategy and implementation for each client that Group Twenty Seven serves.
My professional experience is rooted in traditional marketing communications, and evolved to the digital medium in the early years of the Web. I have more than 15 years of marketing experience that spans disciplines, but my expertise -- and what I live and breathe -- is paid search and online advertising.
My passion for online advertising, client service and giving companies a return on investment fueled my launch of Group Twenty Seven in 2010. I quickly certified the company as a Google AdWords partner as one of many first steps in ensuring the company stayed on the leading edge of paid search.
I also enjoy staying involved in and giving back to the Web marketing industry. I co-founded the SEMNE
group in 2006, which is a professional organization for online marketers in New England that still operates today. I'm also a contributor to Search Engine Watch, a leading website for the online marketing industry.
In my free time, I'm always plotting my next weekend getaway or bucket-list trip -- Machu Picchu was the last one I crossed off the list!