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Pauline Jakober
Works at Group Twenty Seven
Attended Emerson College
41 followers|4,066 views
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Here's a step-by-step guide for diagnosing an incorrect implementation of the #adwords  tracking code http://searchengineland.com/troubleshooting-adwords-conversion-tracking-non-techies-218411 (my latest for +Search Engine Land) #ppc   
So, the developer didn't implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice.
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Pauline Jakober

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Why we love the AdWords search bar (and you will, too) http://grouptwentyseven.com/blog/adwords-search-bar/ #AdWords   #PPC  
Every once in a while, we like to talk about the features in AdWords that we love the most. Here's one you can't go wrong with.
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Here is what to expect when you hire a paid search agency (tips from my monthly column at +Search Engine Landhttp://searchengineland.com/heres-expect-hire-paid-search-agency-214881 #paidsearch   #ppcadvertising  
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Pauline Jakober

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One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.
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The team at Google AdWords recently announced an update on Google+ telling us of improved data freshness for search terms, geographic performance and automatic placement. We like what we’ve heard about increased speed, though wouldn’t mind if Google took things a little bit further. Data Freshness and Processing Times When you look at account data, …
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Pauline Jakober

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3 awesome things you can do with the #AdWords  dimensions tab: http://searchengineland.com/3-awesome-things-can-adwords-dimensions-tab-216987 (my latest for +Search Engine Land) #PPC   
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
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Check out the new offering from AdWords that keeps you up-to-date on all the features it adds monthly (there were more than 200 updates in 2014 alone!).
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Shady #ppcadvertising  and what #AdWords  did about it in 2014. Here are some real examples, too: http://grouptwentyseven.com/blog/bad-advertising-what-adwords-is-doing-about-it/ (thanks +Barb Young for your example!)
Take a closer look at the trends in bad advertising in 2014, some real world examples from us and a colleague, and some key AdWords rules you should know.
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Site speed and #PPC  performance: Why you can't ignore a slow site anymore: http://searchengineland.com/site-speed-ppc-performance-cant-ignore-slow-site-anymore-213029 (my recent column at +Search Engine Land) 
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Have her in circles
41 people
Tracey Pike's profile photo
Lance Cummins's profile photo
Search Engine Land's profile photo
Joel Nkanta's profile photo
Lee Odden's profile photo
Jamnean Thawornram's profile photo
robiul alam's profile photo
Jessica Lee's profile photo
Gianpaolo Lorusso's profile photo
Work
Occupation
Owner of a boutique PPC agency.
Skills
Paid search strategy, PPC management, PPC strategy, online advertising consulting, ecommerce advertising, B2B online advertising
Employment
  • Group Twenty Seven
    CEO, 2010 - present
    As founder, CEO and director of paid search at Group Twenty Seven, I oversee online advertising strategy and implementation for each client Group Twenty Seven serves. In my role, I lead the strategic PPC planning for client accounts throughout the duration of the relationship, as well as head client service to ensure each account gets the attention it deserves.
Basic Information
Gender
Female
Story
Tagline
I own a boutique PPC agency, love to travel and enjoy gourmet foods.
Introduction
I'm the founder and CEO of Group Twenty Seven, a boutique PPC agency on the East Coast, which serves businesses nationwide. As the director of paid search, I oversee online advertising strategy and implementation for each client that Group Twenty Seven serves.

My professional experience is rooted in traditional marketing communications, and evolved to the digital medium in the early years of the Web. I have more than 15 years of marketing experience that spans disciplines, but my expertise  -- and what I live and breathe -- is paid search and online advertising. 

My passion for online advertising, client service and giving companies a return on investment fueled my launch of Group Twenty Seven in 2010. I quickly certified the company as a Google AdWords partner as one of many first steps in ensuring the company stayed on the leading edge of paid search.

I also enjoy staying involved in and giving back to the Web marketing industry. I co-founded the SEMNE group in 2006, which is a professional organization for online marketers in New England that still operates today. I'm also a contributor to Search Engine Watch, a leading website for the online marketing industry.

In my free time, I'm always plotting my next weekend getaway or bucket-list trip -- Machu Picchu was the last one I crossed off the list!
Education
  • Emerson College
    Master's, integrated marketing communications
  • Westfield State College
    Bachelor's, political science