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Paula Krapf
Works at Author Marketing Experts, Inc.
Attended Northeastern University
2,689 followers|204,161 views
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Paula Krapf

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Great advice. #amwriting
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TJ Mool
 
love that! and if you can't quit, well, the door opens, it just does :)
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Paula Krapf

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Recognize anyone? :) #amwriting
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Did you catch our most recent issue of the Book Marketing Expert newsletter? It looks at whether New York publishers are still relevant, and offers a number of other marketing and publishing tips. http://bit.ly/1i9Ija1 #amwriting 
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Ready to sell more books? You'll love this video on how to double book sales on your website. #amwriting
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How to get celebrity endorsements for your book.

Yes. I'm sharing some wisdom on this guest post.

I use the term 'wisdom' very very loosely here.

http://blogaliciousauthors.blogspot.com/2014/03/rodney-lacroix-on-getting-celebrity.html
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Have her in circles
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Bestseller Book Marketing Kit: Only 10 copies will be sold for $99, then the price goes back up to $499! http://bit.ly/QDViYQ #amwriting
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A great chance to learn from writing and marketing experts, and it's free. May 31, 2014. Learn more at http://www.promoday.info/# #PD14
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Why are you writing your book? Guy Kawasaki breaks down the real reasons you should write a book (hint: it's not for the money). #amwriting
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3 eBooks for $10! - Red Hot Internet Publicity & How to Sell Books by the Truckload http://ow.ly/uBwbk 
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Paula Krapf

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(Shared using #DoShare)
 
How to get celebrity endorsements for your book.

Yes. I'm sharing some wisdom on this guest post.

I use the term 'wisdom' very very loosely here.

http://blogaliciousauthors.blogspot.com/2014/03/rodney-lacroix-on-getting-celebrity.html
1
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People
Have her in circles
2,689 people
J.T. Holden's profile photo
Don MacLaren's profile photo
George Muller's profile photo
Hamdani Amin's profile photo
Augustine Tagaste's profile photo
Aditya Saputra's profile photo
Work
Occupation
Freelance contractor
Skills
social media marketing, content creation, social media measurement, social media trends, book marketing, specialized book promotion, copy editing, writing, reporting and publicity.
Employment
  • Author Marketing Experts, Inc.
    contracted book-loving book publicist, present
Basic Information
Gender
Female
Other names
Paula Ficarra
Story
Tagline
Specialties: social media marketing, content creation, social media measurement, social media trends, book marketing, specialized book promotion, copy editing, writing, reporting and publicity.
Introduction
• Social media and digital marketing expert: 
Oversee content creation and engagement on Facebook, Twitter, Google+ and other social media platforms. 

• Writing and editing professional:
Manage a twice-monthly newsletter and assorted blog and social media content.

• Online promoter: 
Develop and manage Virtual Tours that include reviews, guest blog posts, and giveaways.

• Public Speaking professional: 
Address a variety of topics on social media and marketing, from content creation, engagement, measurement and trends.
Bragging rights
Former journo, loves cats, chocolate, Kindle, rubber stamping, scrapbooking, politics, coffee. I'm a book publicist/social media maven by day as COO of Author Marketing Experts, Inc. I also moonlight by volunteering for my synagogue, Temple B'nai Israel in Aurora.
Education
  • Northeastern University
    Journalism, 1982 - 1987
Paula Krapf's +1's are the things they like, agree with, or want to recommend.
PROMO DAY
www.promoday.info

Promo Day is a free annual online event for writing and marketing professionals that takes place in May each year.

Writing Tip: Is Self-Publishing in Your Future?
samanthahoffman.blogspot.com

Self-publishing is arguably the hottest topic for writers today. I was part of a panel this week for Chicago Women in Publishing along with

Don't fall for these 3 book promotion myths - Build Book Buzz
buildbookbuzz.com

Book promotion myths can hurt book sales at worst and slow you down at best. Don't buy into these 3 common myths.

Secrets of Smart Self Publishing
www.eventbrite.com

March Writers Night Out Secrets of Smart Self Publishing - Panel Discussion Self publishing means you get to be in control, but it doesn't m

Author Alert: Resolving the Amazon Keyword Issue | Author Marketing Expe...
www.amarketingexpert.com

Here is a follow up to my original post the other day, if you missed it, see it here: http://www.amarketingexpert.com/amazon-making-big-chan

Understanding Book Distribution Part 3: Author-Services Companies | Book...
blog.marketingtipsforauthors.com

I just finished reading Tony's book, Conducting Effective Twitter Contests and I have to say that I'm thoroughly impressed. Not only do you

Kennedy, the Elusive President
www.nytimes.com

With roughly 40,000 books about John F. Kennedy published to date, and hundreds planned on the 50th anniversary of his assassination next mo

Holiday Crunch Time! How to Sell More Books Before Christmas.
www.huffingtonpost.com

Holiday Crunch Time! How to Sell More Books Before Christmas. - The Huffington Post

7 Ways Twitter Can Help Juice Your Content Creation
blog.hubspot.com

Learn how to improve your content strategy by incorporating Twitter.

Is Blogging an Effective Marketing Tool?
lynnekennedymysteries.com

Can Your Blog Drive Book Sales? My last blog hit a nerve with many writers. The dilemma of spending time marketing your books vs. writing yo

Social Media and Useful Tools and Apps | Social Media Today
socialmediatoday.com

When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. It’s important

5 top things to consider before you write and self-publish a book and wh...
publicityhound.com

1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons

Publishing New Blog Content | Checklist of Things to Do | Social Media T...
socialmediatoday.com

Here's a post-publication action plan to consider the next time you publish a new blog post.

WKW 24: Interview with Penny Sansevieri the CEO of Author Marketing Expe...
www.wellkeptwallet.com

In this episode of the Well Kept Wallet podcast we have Penny Sansevieri the CEO of Author Marketing Experts, Inc. which is a full service m

Book Marketing Expert - Discovery: Another Buzzword We're Wrestling to U...
us7.campaign-archive.com

It seems we're all about discovery these days. In fact I'm off to speak at Digital Book World and the Greenleaf Book Group marketing event,

How to Edit Your Book - Method 4: Professionals | Book Marketing Strateg...
blog.marketingtipsforauthors.com

I just finished reading Tony's book, Conducting Effective Twitter Contests and I have to say that I'm thoroughly impressed. Not only do you

How to Edit your Book - Method 3: Crowdsource | Book Marketing Strategie...
blog.marketingtipsforauthors.com

I just finished reading Tony's book, Conducting Effective Twitter Contests and I have to say that I'm thoroughly impressed. Not only do you

How to Edit your Book - Method 2: Niche Communities | Book Marketing Str...
blog.marketingtipsforauthors.com

I just finished reading Tony's book, Conducting Effective Twitter Contests and I have to say that I'm thoroughly impressed. Not only do you