This picture of him isn’t understood," says Cook. "I thought the [Walter] Isaacson book did him a tremendous disservice. It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality. You get the feeling that [Steve’s] a greedy, selfish egomaniac. It didn’t capture the person. The person I read about there is somebody I would never have wanted to work with over all this time."
He had laser beam focus. Aspects of his personality are littered in the literature. Counter to the pigeon-holing of specialism prized by knobs and tools, he had the model of the whole donut and could move heaven and earth, for example, getting the supply-chain built in China with government which wouldn't be possible in the U.S,A. For iPhone.
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