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Paul Sutton
Attended Bournemouth University
Lives in Oxfordshire
995 followers|337,944 views
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Paul Sutton

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Protein World has been taking a battering from all quarters over the last couple of weeks. It's social media presence is in meltdown. But it's made over £1 million. So should it care?
Protein World has caused a storm with its latest ad campaign. But it's made £1 million in a week. Social media crisis? What social media crisis?
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Paul Sutton

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Have a wonderful Easter, everyone :)
When it all boils down to it, life is pretty simple. If you do good things, good things happen to you. If you do bad things, bad things happen to you. I know this is a generalisation and that very bad things do happen to very good people. I have a friend who was involved in a …
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Once upon a time, there were three friends named Fast, Cheap and Good...
Once upon a time, there were three friends named Fast, Cheap and Good. One day they decided to seek their fortune in the big City. They loaded their packs with bread and mead and set off from their small village home in the country. After nearly a day’s travel, Fast, Cheap and Good came across …
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Chromebooks are fantastic. But most people don’t even know what they are, let alone understand the differences. And that causes issues...
Can you run a business on a Chromebook without using Microsoft or Apple? There's good news and there's bad news...
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Some advice for social media marketers & community managers...
You’ll never build a truly engaged online community until you can let go of the reigns and welcome in a bit of uncertainty, unpredictability and madness.
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Hierarchical team structures are ancient & outdated. How about focusing on skills & strengths rather than time-in-the-job?
If effective teams pool people with the best skills, why is so much emphasis placed on shoring up weaknesses rather than on developing strengths?
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Paul Sutton

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If you run a Facebook Page, how are you using post boosting? If you'd complete a quick survey for an upcoming blog post that'd be hugely appreciated. Cheers, folks.
How are you using post boosting on your Facebook Page(s)? Results from this survey will be collated and published in an upcoming blog post at www.paulsutton.co. If you manage multiple pages & wouldn\'t mind completing this once for each page that\'d be awesome! Thanks, Paul
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Three new lessons from my first three months as an independent digital media consultant.
The decision to set up as an independent consultant, no matter in what field, is a big one. These are 3 key learnings from my first 3 months.
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+Gini Dietrich thinks comms agencies offer better experience for clients. I think that freelancers offer better service & value. So we've set up a debate and a Poll. Have a read & please vote to settle this once & for all...
I’ve written a couple of times recently about why I believe the traditional model is failing communications agencies and why freelance digital media consultants are the future. As a result, Gini Dietrich from Arment Dietrich in the USA and I recently had a debate about the issue for The Social Media Show, the video for which you …
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If you're looking for a new job, or have started a new job, or have any kind of new project coming up, you might want to think about the 100 Days Rule.
A few years back, I quit a senior role at a communications agency without having another job lined up before I did so. We needn’t go into the exact circumstances that led to me quitting, but suffice to say I’d had enough. The straw that broke the camel’s back was an email, sent to me …
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The CIPR’s State of the Profession report makes for depressing reading for the PR industry. It points to a destructive cycle that it is very hard to see a way through. Let me know your thoughts...
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File this under 'everyone's thinking it but no-one is prepared to say it in public'. Would love to hear your thoughts...
The claim that PR is dead has been doing the rounds again with the release of Robert Phillips’ new book. It’s an old argument, but one that won't die.
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Have him in circles
995 people
Louise Doherty's profile photo
Guy Clapperton's profile photo
Cn Hacked's profile photo
Jennifer Whetsel's profile photo
Matt Robinson's profile photo
juki setya's profile photo
Holly Jones's profile photo
Georgina Goode's profile photo
Christopher Kanski's profile photo
Education
  • Bournemouth University
    Marketing and Business, 2002 - 2005
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Gender
Male
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Independent social media consultant & digital mktg strategy geek. Real-time devotee & blogger. Fascinated by Spurs' annual underachievement. Proud family man.
Introduction

Social communications, digital marketing & PR strategy consultant. Blogger at www.paulsutton.co/blog, creative type, husband, daddy, cat man & bunny owner. Music lover, Spurs fan & cook. Not necessarily in that order...

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Currently
Oxfordshire
Previously
Reading - Farnborough - Bournemouth - Beaconsfield - Windsor, UK
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