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Paul Sutton
Attended Bournemouth University
Lives in Oxfordshire
911 followers|246,504 views
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It's only a (very short) matter of time before organic Facebook reach hits zero. I asked a number of experienced Facebook marketers to share their thoughts and advice on tackling dwindling organic reach and the future of Facebook marketing. The result is a new ebook...
Over the last couple of months there has been an increasing sense of frustration and, recently, desperation with Facebook as a marketing channel. It’s long been understood by Page administrators th...
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Great example of social media customer service.
Interflora has had a poor Mother's Day. Luckily they have an excellent social media manager to limit the damage with some great customer service skills.
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PR people of all levels need to start skilling up in different areas if they want career progression. Steve Ward & I have teamed up to look at what in & how in this new post. 
A bit like Bonnie & Clyde. I'm probably Bonnie, let's face it...
PR is changing. Gone (for the most part) are the days of endless media relations and measurement using AVEs. So far, so obvious. And so whether you've been in the industry for five years or you're ...
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Really good post on 'That Video' which questions why marketers feel the need to pick apart everything that's ever successful without even understanding the background. Well worth a read!
Although the situation for the ‘First Kiss’ video was orchestrated, the awkwardness with which the couples introduced themselves to each other (“You have nice eyes”… “Thank you, so do you”) and in many cases, nervously asked the director when they should begin locking lips, captured the feeling of anticipation/trepidation that many of us have felt before exchanging that all-important ‘first kiss’. The couples soon get into it and by the ...
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Have him in circles
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April Fool's on social media reminded me of #royalbaby. And #royalbaby sucked.
Just in case you weren’t aware, yesterday was April Fool’s. A day for all manner of utterly hilarious japes and pranks (cling film over the toilet bowl, anyone?) when anarchy is not only allowed bu...
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Mixed bag I say. Yes, lots of noise and risk. Personally I'm glad we did. Made genuine leads as a result of it. 
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 #PR
 
Ladies & gents, if you work in comms, PR or marketing of any kind, you need this brand new book from +Gini Dietrich in your life. Seriously.
With such an overt emphasis on digital, Spin Sucks is a book that will scare the living bejesus out of some in the PR industry. And believe me, that’s a very good thing. In the book’s opening salvo...
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Not seen a hard copy of it yet, Hugh. I'm sure it's on its way though ;o) Very much recommend it.
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What makes a good layout on any social media or website? What is it that drives visitors to come back time and time again?
This is a guest post by Rob Sutter. Just recently, Facebook rolled out its newest layout; something that I am sure most social media enthusiasts have grown accustomed to. After all, it seems like e...
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"If ye think Ah'm coming back to The X Factor, pet, ye can kiss my arse!"
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Have him in circles
911 people
Education
  • Bournemouth University
    Marketing and Business, 2002 - 2005
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Male
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Social Comms bloke, blogger at www.futurecomms.co.uk, family man, music lover & Spurs fan.
Introduction

Social communications, digital marketing & PR strategy consultant. Blogger at www.futurecomms.co.uk, creative type, husband, daddy, cat man & bunny owner. Music lover, Spurs fan & cook. Not necessarily in that order...

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Currently
Oxfordshire
Previously
Reading - Farnborough - Bournemouth - Beaconsfield - Windsor, UK
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