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Paul Sherland
Works at IX Brand SEO Services Company
Attended US Naval Academy
Lives in Wharton, TX
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Paul Sherland

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Highlights of the Wharton Tigers win over the Lamar Mustangs. Go Tigers!
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Paul Sherland

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This is an awesome upgrade to the Google My Business dashboard.  Not seeing it yet in Houston, but I'm looking forward to using it.  Thanks +Mike Blumenthal for this tour!
Video: Tour of the New Google My Business (GMB) Dashboard. Posted on September 30, 2015; by Mike Blumenthal; in Announcements. Yesterday Google started rolling out their new Google My Business (GMB) and Google My Business Listing (GMB/L) dashboards with improved organizational structures, ...
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Thanks +Peggy K for sharing this information!
 
AdSense Publishers and YouTube Partners: monitor traffic on your ads, and don't purchase views!

Purchased traffic - especially cheap purchased traffic - is often bots, not real people interested in your content. Monetization and your entire AdSense account or YouTube channel may be disabled if there is non-human traffic or other invalid activity.

Read the +Bloomberg Businessweek​ article for a look at how prevalent fake traffic is, and how advertisers are responding:

www.bloomberg.com/features/2015-click-fraud/

AdSense Help: Best practices to increase traffic

https://support.google.com/adsense/answer/2661562

YouTube Help: Buying and getting YouTube views through third-party services

https://support.google.com/youtube/answer/3399767


An exclusive investigation into the bots that will cost companies over $6 billion this year
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Peggy K
 
I think it's amazing to see how bold the cheaters are. And they ruin it for everyone else.
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Excellent article with one big omission -- the author fails to talk about loading transcriptions to provide subtitles.  Google/YouTube can index that information to determine what the video is about.  Better to access a good transcription than YouTube's automatic voice to text conversion. 
 
Complete Guide to YouTube Optimization: Everything You Need to Know

"Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help!

YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand..."

Learn more: http://bit.ly/1Pt4PcX

#YouTube #Business #Vlog
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Paul Sherland

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Compelling, extraordinarily well-written guest post by the normally modest me.  If you've used video for local digital marketing or you'd like to use it, please leave comments about your experience. #videomarketing   #contentmarketing   #contentstrategy  
Why Video Can Be the Foundation for Your Local Content Strategy (Part 1 of 2). Posted on August 21, 2015; by Guest Author; in Website Content & Design. You want me to write a blog post. [Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services ...
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Had to step away from the desk this morning to celebrate this weather in a traditional Texas way!
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The Wharton Tigers squeezed out a 22-21 win over the Sealy Tigers last Friday! Wharton is now 3 - 0!
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Having trouble getting started with content for your small business website?  Not to worry!  Here's a way to get some great topics to start you on a video marketing driven content strategy! #videomarketing   #contentstrategy  
Call 713-234-6346. Get your video marketing topic running with these topic suggestions. For help starting a video content strategy, call me!
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Video can kickstart your local content marketing program and feed your needs for content in social media.   #localu   #videomarketing   #contentstrategy   #localseo  
How to Launch Your Local Video Content Strategy (Part 2 of 2). Posted on August 28, 2015; by Guest Author; in Website Content & Design. better-enemy-good-650. [Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] ...
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The purpose of Google+ is to gather demographic data about Google users and their relationships with other users.  Google could have tried to purchase the information from Facebook, but better to own your own data collection system.  The information gathered through Google+ and Google My Business will be used to improve Google's advertising for many years to come.  Google+ hasn't failed -- it's done exactly what Google intended it to do! #Googleplusfailure  
 
All those circles will be lost in time, like tears in rain...
Create a social network or risk everything. That was the original pitch for Google's Facebook rival, Google+, a refrain hammered over and over by the social network's chief arch...
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Education
  • US Naval Academy
  • US Naval Postgraduate School
  • University of Virginia School of Law
  • Virginia Tech
  • Cowboy School
Basic Information
Gender
Male
Story
Tagline
Internet Marketer & Apprentice Cowboy
Introduction
I co-own IX Brand SEO Services Company, which helps businesses with Internet marketing, and especially local Internet marketing, search engine optimization, social media marketing, and reputation marketing.

I'm also the organizer of the Fort Bend Internet Marketing Meetup group, which meets monthly in a lunch and learn format to talk about the latest tips, techniques and trends in Internet marketing.  We cover topics online selling including search engine optimization, social media, video marketing and reputation marketing.

Finally, I ride, train and care for horses.  I'm a fan of the Ray Hunt and Tom and Bill Dorrance school of horsemanship and other teachers who complement their methods.
Bragging rights
Cowboy School Graduate & Former Navy Pilot!
Work
Occupation
President of IX Brand SEO Services Company
Skills
Search engine optimization (SEO), reputation marketing and reputation management, social media marketing, video marketing, and website development using Wordpress,.
Employment
  • IX Brand SEO Services Company
    President, 2007 - present
    I help small businesses rank well in search results for Google and Bing and other search engines like YouTube. I also manage social media programs for clients, help clients improve online reputations, develop marketing videos for YouTube, and develop websites using Wordpress and the Genesis framework.
  • US Navy, NATO, Rust Management Technology
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Wharton, TX
I flew from Hobby to Phoenix on Southwest this week and left my truck at the Parking Spot 2 for two nights. Transport to and from the airport was fast and the cashier at checkout was friendly and gave me a bottle of water for the road home. This is where I'll be parking whenever I fly out of Hobby in the future!
Public - a month ago
reviewed a month ago
My experience at the Best Western Gold Canyon was outstanding from checkin to checkout! The person at the front desk when I checked in was friendly and informative and she also gave me a discount coupon for dinner at the adjacent lounge. The room was spacious and clean and had a small balcony with a table and chairs facing west so I could watch a glorious Arizona sunset. I had the discounted dinner and a draft Sam Adams at the adjacent Rodeo Lounge and it was great. In the morning, the hotel offered a full breakfast with eggs, sausage, potatoes, fruit and excellent coffee. My room was less than $100 booked through Southwest Airines -- an excellent vaue!
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Public - a month ago
reviewed a month ago
Attorney Jamie Clausen prepared my mother's will, advance medical directive, financial power of attorney, and health care power of attorney. All of the documents she produced were well-drafted, and Jamie was very patient and understanding in her effort to determine my mother's estate planning wishes. I attended a meeting with Jamie at the request of my mother because I'm also an attorney, and I came away very impressed with Jamie's knowledge of the law and the local probate system. Her fees were also very reasonable. Jamie also represented my mother's estate when my mother passed away. Again, she did a great job and my family appreciates her caring assistance.
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Public - a year ago
reviewed a year ago
I crunched the fender flare of my Dodge dually backing through a gate and after pricing the repair in El Campo and Wharton, I decided to get the truck repaired at Stephen's Auto Body. Stephen's offered to obtain the fender and paint it before bringing my truck in to minimize the time the truck was off the road -- which I appreciated! They did a great job in painting the fender and I had my truck back in a day. The only problem was that the fender was a little misaligned and there was a quarter inch gap between the top of the fender and the side of the bed. I noticed the gap as I was using the rear view mirrors on the drive home. I took the truck back the next morning and right away Stephen's repositioned the fender to match the fit on the other side. That's why I gave them four stars instead of five. They acted quickly to fix the issue and apologized for the inconvenience associated with bringing the truck back in, and I'd take the truck back again for another repair. I'm also recommending Stephen's to my sister-in-law for a spray-in bedliner.
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Public - a year ago
reviewed a year ago
33 reviews
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My wife and I have brought all of our cars and trucks to L&L for years and we're always pleased with the quality of the work and the honesty of the business.
Public - a year ago
reviewed a year ago
John Loehr has served as the registered agent for my company for the last two years, handling my company's registration with the Virginia State Corporation Commission. He has handled those duties with great competence and with an eye to minimizing my expenses. He has my very strongest recommendation!
Public - a year ago
reviewed a year ago
My wife and I stopped by for breakfast this morning and loved it! She had a bacon, egg and cheese taco and I had the jalapeno sausage, egg and cheese version, both with flour tortillas. The sauce selection was also fantastic. We were advised to be cautious with the habanero version, but by mixing the habanero with a milder sauce, I enjoyed some substantial heat without discomfort. We'll be back for lunch and dinner sometime soon. Outstanding, fresh tacos with friendly, fast service. Can't be beat!
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Public - a year ago
reviewed a year ago